#askSAP Analytics Innovations Community Call: SAP Predictive Analytics

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 1Internal

SAP Predictive AnalyticsInnovate the Future, Faster

#askSAP Community Call on Predictive Analytics

SAP Analytics InnovationsCommunity Call Series

• Quarterly series for the BI community hosted by SAP Analytics

• An opportunity for you to direct the discussion, get your questions answered, and end the session with some useful advice

• Live and interactive 90 minutes

• Connect on topics before, during, and after the call via twitter using #askSAP

3© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Today’s Speakers

Sven BauszusGlobal VP and GMAdvanced Analytics

SAP@SBauszus

Charles GadallaSenior Director

Advanced AnalyticsSAP

@CGadalla

Mike WatschkeSenior Director

Predictive Center of Excellence

SAP@MikeWatschke

Greg MyersSAP Mentor

Evtechnologies@gpmyers


Poll Question #1

Which Predictive Analytics solutions do you use today?

a. SAP

b. Other

c. None


Agenda

Vision and Strategy

SAP Predictive Analytics Today and the Future

Demo

©2015 SAP SE or an SAP affiliate company. All rights reserved. 6

It’s No Longer Sense and Respond …

Ever Faster Decision Cycle

AnalyticalSkill Gap

“Demand for deep analytical talent in the US

could be 50 to 60% greater than its projected

supply by 2018”McKinsey Global Institute

1 11

Transactions

Conversations

Machines

MassiveAmount of Data

Gartner


How Analytics Need to Evolve

End-to-end Easy adoption Fast implementation Business focused Enables storytelling

RawData

CleanedData

Standard Reports

Ad Hoc Reports &

OLAP

Agile Visualization

Predictive Modeling

Optimization

What happened?

Why did it happen?

What will happen?

What isthe best that

could happen?

Use

r Eng

agem

ent

Maturity of Analytics Capabilities

Self Service BI

Generic Predictive Analysis


Anticipate, Drive Better Decisions . . . Today!

Social Network

Customer DataAutomobiles Machine

DataSmart Meter Point of Sale MobileStructured

Data Click Stream Location-based DataText Data

IMHO, it’s great!

RFID

68% of organizations that used predictive analytics realized a competitive advantage

Ventana Research

52% use predictive analytics to increase profitability

55% use predictive analytics to create new revenue opportunities

45% use predictive analytics for customer services

43% use predictive analytics for product recommendations


:-)Brand Sentiment

360O Customer View

Product Recommendation

Propensity to Churn Real-time Demand/Supply Forecast

Predictive Maintenance

Fraud Prevention

Network Optimization Insider Threats

Real-timeRisk Mitigation

Asset Tracking

Personalized Care

Imagine the Business Potential…


SAP Predictive AnalyticsFast Simple Everywhere

Automated predictive workflow

Embedded predictive analytics in business processes and appsAct with confidence at the point of decision

Real-time predictive on big dataSpot opportunities in real-time

Make predictions simple, fast and accurate


Poll Question #2

What is the biggest barrier to adopting Predictive Analytics in your organization?

a. Skills shortage

b. Technology and tool complexity

c. Cost


Agenda

Vision and Strategy


Demo


Where We Are Today

SAP Predictive Analytics 2.0‐ Today

SAP Predictive Analysis 1.0.21

SAP InfiniteInsight 7.0.1


Predictive Analytics Solutions from SAP

SAP Predictive Analytics

Data Preparation

Expert Analysis

Automated AnalysisVisualization

RecommendationScoring Social

SDK/API Model Management

Connectors

CLOUD On-Premise

Predictive Analysis Library

Automated Predictive Library R-Scripts

In-Memory Processing Engine 25+ Industries 11+ LoBs

O&G, Manufacturing

& Utilities

Public Sector & Healthcare

Financial & Insurance Services

TelecommunicationsRetail & Consumer Products

Predictive ApplicationsSAP HANA


SAP Predictive Analytics – What’s New

Expert Analytics

Advanced Visualization

R‐Integration

HANA PAL

Automated Analytics

Data Manager

Modeler

Social

Recommendations

Model Management

BW Offline support

Automated Predictive Library

– SPS9Big Data Ready

Amazon EMR Hive

Cloudera Impala

Generic ODATA

Greenplum

Apache Hive 0.13

Spark 1.1.

Path analysis, geo‐sequencing and geo‐location

Why SAP Predictive Analytics? Ability to offer relevant “friend”

recommendations

Better understanding of individuals by identifying communities with similar interests, characteristics, and behaviors

Skyrock: Unlock Big Data Sources for More Accurateand Personalized Recommendations

20Relevant friendrecommendations

2Xincrease in theacceptance rate

<600kReduction in customer churn rate

20,000Distinct communities identified

Unlock Big Data for accurate predictions and personalized recommendations on products, friends, and content


Poll Question #3

How are Predictive Analytics being used (or planned to be used) in your organization?

a. Retention analysis

b. Direct marketing

c. Cross sell / upsell / propensity to spend

d. Portfolio analysis

e. Loan default

f. Fraud detection

g. Risk analysis

h. Quality assurance

i. Optimization

j. Econometric forecasting

k. Scientific investigation


Agenda

Vision and Strategy


Demo


Demo: Embed and Apply Predictive Personalization

Build predictive models to help create personalized offers more quickly & accurately

Cox Communications: Supercharging Customer Relationships

14%More products per customer household

80%Reduction in model creation time

28%Reduction in customer churn rate

42XGreater throughput for central analysts

Why SAP Predictive Analytics? Precise, accurate, and fast polling of

10 million observations and 800 variables

Scalable solution to support bothshort and long-term needs


The SAP Difference

Completeend-to-endanalytics solution

#1leader in analytics*

65,000+analytics customers

13,000+partners with proven

track record of success

*Gartner, Market Share Analysis:Business Intelligence and Analytics Software, 2013


Poll Question #4

Who is (or who will be) using Predictive Analytics to build models in your organization?

a. Statistician / Data Scientist

b. Business analyst

c. Other business user

d. Casual user

e. IT developer

f. External partner


1

Next Steps

Read SAP Predictive Analytics customers case studies www.sap.com/predict-and-me

Learn more and watch SAP Predictive Analytics in actionwww.sap.com/predictive & http://scn.sap.com/docs/DOC-32651

2

Experience it yourself at SAPPHIRE NOW and the ASUG Annual Conference http://events.sap.com/sapandasug/

4

Try SAP Predictive Analytics – Free 30 day trialhttps://www.sap.com/cmp/ft/crm-xm15-dwn-an001/index.html

3


Thank you

www.sap.com/predictive

scn.sap.com/community/predictive-analysis

#sappredictive @sapanalytics

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 25Internal

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