C H E L S E A , R O S A L I N , R U S S & M A R I S H A

ASSIGNMENT 19: AUDIENCE

PURPOSE OF OUR DOCUMENTARY

• Educate• Entertain• Inform• Cause people to question themselves

NICHE OR MASS?

Niche or Mass? Explanation Comparison to similar documentary

Mass Topic aimed at all individuals who use the web and social networking sites

Catfish – aimed at people of all ages

TARGET AUDIENCE

Category Details ExplanationAge 14-25 Statistics show that these

are the main ages that use social media.

Gender Females Statistics show females use social networking more often.

Ethnicity Western society They will most likely use social media more and so will be interested on how it impacts them.

Social class Middle- upper class

Location Cities

Values/attitudes/lifestyle Computing, technology, staying connected, social

Social group/hobbies Being social – going to events, messaging, keeping up to date

SECONDARY AUDIENCECategory Details Explanation

Age 25-60 Those who are older are now adapting to new technology

Gender males Males less likely to watch as they spend less time on social media and so believe it wouldn’t impact them.

Ethnicity Eastern society

Social class Lower class Less able to afford new technology but still part of social media

Location Rural areas They are stereotyped as being community centred which is a reason why someone may use social media

Values/attitudes/lifestyle People who want to gain a better insight into themselves.

They will want to learn how social media has impacted on their idetity

Social group/hobbies

AUDIENCE RELATION TO TOPIC

How will your audience relate to your topic?• Will be able to identify if they share similar issues with others

Why will they enjoy your topic?• It is relevant to todays society• Will learn about how social media affects themselves and

others

To put into todays context our topic is relevant/important to our audience because it is based around a subject which most audiences have access too and will want to gain more insight into how it really affects them.

CHANNEL CHOICE & AUDIENCE

• We might put our documentary on Channel 4 because it relates to channel 4’s target audience.

• Similar documentaries on this channel that we were inspired by were ‘Don’t Blame Facebook’, ‘Food Unwrapped’, ‘Human Swarm'. They were appropriate for this channel because they are exploring events that are current and on going in society.

• This connects to our target audience because they like to keep up to date with current events and affairs in society.

TIME ON TV & AUDIENCE

• On terrestrial TV our documentary would be played at 8:00 – 9:00 pm because it is not a explicit documentary so children and adults can watch it.

PLATFORM AND AUDIENCE

Additional Platforms

Connection to target audience

4oD Our target audience will most likely be online and so will be able to access 4od

Youtube YouTube is a form of social media so they will most likely have a YouTube account

In addition to terrestrial TV we would also make our documentary available on :

ATTRACTING YOUR AUDIENCE

• How will you attract your audience through construction aspects?

Construction aspects

How will this attract your audience

Comparison to inspirational documentaries

Music It will current and relevant and appropriate to our topic.

Catfish

Transitions They will have a contemporary edge.

The Gadget Show

USES & GRATIFICATIONS (MCQUAIL)

Information Personal identity

Integration & social interaction

Entertainment

• Satisfying curiosity and general interest

• Gaining insight into ones self.

• Finding models of behaviour

• Identifying with others.

• Finding a bases for conversation and interaction.

• Filling time.• Being

diverted from problems

RECEPTION THEORY

• Explain how this does/does not apply to your documentary

• How will your audience read your documentary ?Choose one and explain:Dominant/Hegemonic reading Negotiated reading Oppositional reading

• THE END