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Find out how AllTheTopBananas can help you with mobile recruitment solutions.
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The online job technology experts.
Dave Martin, [email protected]: @TopBananas
www.allthetopbananas.com
Smart phone history
2000 first MS mobile.
1996 first smart phone Nokia 9000.
http://www.smartphonehistory.com/
2005 o2 XDA
2007 iPhone released
PDA tech like Apple Newton,
Compaq iPaq and Windows Mobile
merged with Mobile Phone
Mobile & iPod & PDA all come
together
4 yeas to Standard MP3 device
Lets take a quick look at iPod take over of the MP3 world
Apple announced in April 2007 the 100 millionth iPod had been sold. http://www.macworld.com/article/57233/2007/04/ipodmilestone.html
More than 2 in 3 of 2007 model year cars offer iPod integration. http://www.macworld.com/article/53456/2006/10/q4analysts.html
During 2006, Apple sold 7.3 iPods per Apple Mac Computer. http://www.macworld.com/article/53456/2006/10/q4analysts.html
By 2007 iTunes Store accounted for 85% of the songs downloaded in the U.S. http://www.macworld.com/article/53456/2006/10/q4analysts.html
By 2010 iTune Store available in 94 countries.
iPod went from nothing to a Standard MP3 device
Quarters from launch
Mill
ions
of u
nits
sol
d
iPhone sells quickly and big
Quarters from launch
Mill
ions
of u
nits
sol
d
http://www.slideshare.net/ravenme/kleiner-perkins-ifund-presentation-at-iphonedevcamp-3
Windows Mobile not moving – will Win 7 mobile change this?
Mill
ions
of u
nits
sol
d
http://gigaom.com/2010/03/18/the-mobile-os-market/
Can anything stop iPhone growth?
What will 2010 do?
Following the trend iPhone and Blackberry devices will be equal market share.
Mobile Internet Use
Only about 1 in 6 smart phones generate two thirds of all mobile web browsing – the iPhone.
Nokia have the most devices, the second largest footprint of smart phones is about 1 in 5 of all smart phones from Blackberry
Google phones have only 4% of the market share, but generate nearly 1 in 10 of all mobile web browsing.
Palm and Windows Mobile fail to generate significant App Downloads.
50% of all apps downloaded to a smart phone are downloaded to an iPhoneSource: (Net Applications, AdMob, Gartner)
What does iPhone market Growth mean?
If iPhone reached 30% of smart phone market at current activity other mobile traffic would be as significant as Yahoo is to Google.
http://gigaom.com/2010/03/18/the-mobile-os-market/
What about Opera Mini?
But, Opera Mini is now on the scene – a Blackberry and Android browser that works.
Watch out iPhone?
http://www.opera.com/mobile/
Apple are a marketing channel
iTunes / AppStore is estimated to have between 100m to 150m users worldwide.
Each of these can buy services with one click.
AppStore is a Marketing Channel
The rest of the stores / market places?
Nokia, Blackberry and MS have equivalent AppStores. But they are smaller, they have less choice, less users and smaller marketing from the manufactures.
PC based app browsing is a must that is not available across the application stores.
Advertising of the apps and choice is still small compared to AppStore – there needs to be a challenger for “there is an app for that”
Perhaps a 3rd party will help out – what if I can buy Apps and Music for my smart phone from Amazon?
Global Mobile Internet
Africa, China, Latin America, India – emerging mobile Internet markets.
Circa 21.9% of the global population online.
87% of new subscribers to Internet are Mobile.
Chile huge growth, in 60 days went from 450GB to 4TB a day!
Chile connections, 315% in 2008 from 56,156 to 233,011 (source: atelmo, Chilean mobile association)
New traffic growing from outside urban areas.
Philippeans 6x more subscription over 9 months growing to 750,000
Mobile landscape overview…
Real world iPhone App Impact
Working with leading UK job boards we have witnessed fantastic return on launching an iPhone app.
• Branding exposure in AppStore / iTunes• Users downloading the app to their phones• High level of activity on the app• Increase of iPhone users visiting the main site from their phones• Capturing a slice of users web consumption that previously was left to other sites.
2010 planned mobile developments..
Allthetopbananas.com Mobile Road Map for white labeled Job Board applications:
•Q2 Launch iPad App & enhancements on iPhone app.•Q3 Launch Google Phone app•Launch Blackberry app •Q4 Launch Windows Mobile 7 app
See more information:http://www.allthetopbananas.com/MediaPack/Technology.aspx
Thank You for your time.
www.allthetopbananas.com