TRUTH or DARE?TO BE SOCIAL

#AUDC13

IS TO BE HUMAN

Kylee Coffman / @kyleecoffman

In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.

-Charles Darwin

• Avg amount of time a person uses Facebook per month: 15 hours, 33 mins

• 56% of customer Tweets to companies are being ignored

• 34% of marketers have generated leads using Twitter

• Websites using the +1 button increase page traffic by 350%

Associations Can’t Afford to

Ignore Social

www.Avectra.com

#AUDC13

It is essential to be authentic & focused to be successful with

your social media.

SAY HELLO TODelCorWe’re Sociable!

Del Corian Kylee hey, that’s

me!

www.Avectra.com

#AUDC13

Sweet Spot Live!ASAE Annual Track Star and DelCorian Cheer Master

Senior Consultant, Technology & Digital Strategy @DelCor

• Live, bi-weekly webshow

• Friday at 12:30pm ET

By not being authentic and focused, your time and resources are scattered and your results are murky.

Because Otherwise It’s SPAM

• Untargeted messages are disruptive, offensive

• I refuse to add to the garbage can of online noise and bad advertising

• All of my messages will have the audience in mind

Hurricane #Sandy

Lesson: Watch Your Automating

Why Authenticity & Focus Win

• Human beings desire connection

• Members want to support your mission & cause

• Members become your brand ambassadors

• A community of support invites innovation

• Advancements to the cause & industry

Teamwork

Exercise 1: Mission & Desire

• Write your mission statement

• Write your desire statement

The Zappos Culture

Live and Breathe Your

Culture

Zappos – Video Reviews

NASP’s Facebook Page

Connecting with your

Members

• How are you fostering a community online?

• Are they connected to the org’s mission & desire?

• What do they care about?

• What solutions are they seeking?

Do You Know

Your Members?

• My Audience is _________________.

• When do they access their mobile devices?

• What mobile devices do they use?

• Do they have access to social media sites during the day? Which ones?

• When does their “PB&J” break happen?

Exercise 2

“People don’t buy what you do, they buy why

you do it.” - Simon Sinek

Exercise 3: Spin the Bottle

• Social media isn’t a question

• It’s not the tools, it’s the message

• It’s not marketing, it’s a conversation

• Authenticity builds trust

• Understand your audience

• Focus your attention & resources

• Start with Why

Review

THANK YOU

#AUDC13