Audience as sparring partner

The public as a sparring partnerKaren Vander Plaetse

maandag 19 december 2011

Goal 2003


Audience in the driver seat


Learnings


Easy Hardmaandag 19 december 2011

Easymaandag 19 december 2011

Listen


Listen


What you see is what you get


what you hear is what you didn’t expect


complaint thank god


Appreciate





engage


schema van ambassadeurs


WHO CARES? The game is up! 2011


PROMOTION TGUI 2011 www.whocares.be


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DOEL PROMOTIE TGUIpositionering + ticket verkoop


ATTRACTING NEW AUDIENCE

GOAL:


ATTRACTING

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CITY NOMADS


Folder

Krant

Facebook + Twitter

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Online promotie

Offline promotie


TIPS OP LEUKE MANIER

IDEA:




1 MONTH BEFOREFolder


A FEW DAYS BEFOREFacebook


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A FEW DAYS BEFORETwitter


A FEW DAYS BEFORETwitter


A FEW DAYS BEFOREFacebook twibbon


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LAUNCH DAY


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VIA OUR NETWORKS

REACTIONS:








HardLet your organisation engage


overcome the 5 big No’s


Not my job


No Time


No control


Not efficient


No tools


lot of resistance



let some one else convice you


Technology

Audience as sparring partner