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Augmented Reality Data This deck details usage, engagement and ROI for our ecommerce augmented reality software, The Webcam Social Shopper
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Augmented Reality Data: The Webcam Social Shopper
Zugara Inc.Los Angeles, CA
www.webcamsocialshopper.com
Executive Summary
In late Summer (2011) our ecommerce augmented reality software The Webcam Social Shopper (WSS) was integrated into Banana Flame’s site. This deck details the data we’ve been seeing since launch, including:
USAGE: Over 40% of shoppers click on the call to action on product detail pages, and that number is trending upwards.
ENGAGEMENT: Nearly 80% of the people that are presented with the motion capture interface, use it.
ROI: 50% more shoppers have been clicking on the “Add To Cart” button since WSS was integrated.
SHOPPER USAGE DATA
Shopper Usage Of WSS Is Trending Upwards
SHOPPER ENGAGEMENT DATA
A High Percentage Of People Have Webcams, And Use WSS
STEP 1 SYNPOSIS:After being prompted to allow Flash to access their webcam and being presented with an instructions page, the shopper then steps back and WSS uses facial tracking to overlay the apparel item in front of them (“Step 1”).
85% of shoppers that originally clicked on the call to action allow Flash to access their webcam and proceed to Step 1.
Nearly 4 in 5 WSS Users Use The Motion Capture Interface
STEP 2 SYNOPSIS:The shopper is now able to use motion to move and scale the apparel item (“Step 2”).
67% of shoppers that clicked on the call to action on the product detail page ultimately use the motion capture interface to proceed from Step 1 to Step 2.
79% of the shoppers that made it to Step 1 use the motion capture interface to proceed to Step 2.
Most Shoppers Choose To Go Deep Into The WSS Process
STEP 3 SYNOPSIS:The shopper can use motion to browse various colors of the apparel item or take a photo (to share with friends) (“Step 3”).
59% of shoppers that clicked on the call to action on the product detail page ultimately proceed to Step 3.
69% of shoppers that made it to Step 1 ultimately use the motion capture interface to proceed to Step 3.
56% of shoppers that that made it to Step 1 ultimately use the motion capture interface to take a photo.
At Each Individual Step In The Process, Engagement Is High
42%Click On The Call To Action
Step 1 – Step Back: Step 2 – Adjust Garment: Step 3 – Colors & Photos:Product Detail: Flash Access:
85%Allow Flash Access
79%Use Motion To Proceed To Step 2
88%Use Motion To Proceed To Step 3
81%Take A Photo
WSS Usage FunnelPercentages Pertain Only To The Visitors For That Specific Element Of The Funnel
SOFTWARE ROI
Banana Flame Is Seeing A Substantial Lift In Conversion Rates
Banana Flame has seen a
50% increase in conversion on the “Add To Cart” button since the launch of WSS.
As Well As Sales That Are Directly Attributable To WSS
- Elizabeth Cardy, 22Banana Flame Shopper
For More Information Please Contact Us At: [email protected]
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