Aurum Social presentation at Seedcamp in Prague, 02.03.2010 (by Maris Pazars and Edgars Rozentals)

© AurumSocial

Social Gaming Company

© AurumSocial

Mission/ Vission

Social Gaming

Product Portfolio

Product & Technology

How Do We Make Money

Strategy

Team

Competitive Advantages

Our Seedcamp Expectations

Contents

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✓Our clients’ mission: To Have Fun

✓Our mission: To Ensure Fun

✓Vision: Most profitable Europe-based social gaming company by 2012

Mission / Vision

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Real time or asynchronous on-line games that are played by users of social networks

What is Social Gaming?

Examples:

Farm Ville by Zynga

(Asynchronous social game)Texas Holdem Poker by Zynga

(Real time multi-player social game)

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Most complex type of social games

Most common type: card games

More on-line communication possibilities compared to asynchronous

Higher entry barriers compared to asynchronous

Real Time Multi-player Social Games

Aurum Social builds real time multiplayer social games!

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Existing games:

✓Zole

✓Battleships

✓Kozel (Russian prototype of Zole: under development)

Product Portfolio

✓75 000 EUR invested into game server platform and games by business owners at the moment

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Zole:

Product Portfolio

Launched: 2007 on draugiem.lv / 200 000 unique users

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Kozel:

Product Portfolio

To be launched: May 2010 on Russia’s largest social network vkontakte.ru

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Battleships:

Product Portfolio

Ready for deployment in draugiem.lv and other social networks

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Main characteristics of Game Server Platform:

✓Built on C (first version on Java)

✓Uses Flash as a client side application

✓Capable of adding unlimited number of on-line users in the same game room! (Zynga does not have it!)

✓Any type of on-line multi-user games can be added


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User DBs of social portals

(e.g. Myspace, Facebook)

Unlimited number of game servers

Happy players

Support and admin

Authorization(Open Social & APIs )

Authorization(Open Social & APIs )


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Back-end system:

✓User management

✓Ticketing system

✓Payment tracking


✓Statistics

✓Tournament management

✓Message Board

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Back-end: User Management System


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Back-end: Ticketing system


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Advantages of the Platform:

✓Tested over 3 years in the largest Latvian portal draugiem.lv (card game Zole with 200 000 users).

✓Open Social ready.


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3 types of income:

✓User payments

✓Virtual items

✓Advertisements (branded game rooms)


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Example of a branded game room:


Branded environmen

t

Branded virtual items

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Strategy in General

General approach:

✓Market study / Market Fit (done)

✓Proof of Concept (done)

✓Promotion & Growth

✓Exit

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Market Study / Market Fit

Detailed market study on:

Social networks

Competitors

Types of applications

Users

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© AurumSocial


Developer Monthly av. users

1 Zynga 45 773 344

2 Playfish 31 535 226

3 LivingSocial 17 055 5504 Metrogames 6 285 0745 RockYou! 4 620 8716 Serious Business 4 417 4397 6 waves 3 876 3758 Zwigglers 3 097 7889 Fendoo 2 714 927

10 Quizopolis 2 664 239

11 Shikha 2 602 134

12 GameHouse 2 440 211

Aurum Social * 30 000

Source: http://www.appdata.com/facebook/mostpopular/redirect/group_by/2* Data from portal draugien.lv, largest Latvian social network (2 M users)

Top Application Developers on Facebook, by monthly active users, Fall 2009

http://www.appdata.com/facebook/mostpopular/redirect/group_by/2

Market Study / Market FitTop Application Developers on Facebook, by monthly active

users, yesterday

Source: www.appdata.com© AurumSocial

© AurumSocial


Source: facebook.com , August 2009* Data from portal draugien.lv, largest Latvian social network (2 M users)

Top played on-line multi-player games on Facebook

Developer Game titleMonthly av.

users1 Zynga Texas HoldEm Poker 15 000 0002 Chess.com Chess 6 500 0003 Viral, s.r.o. Farkle (dice game) 4 500 0004 GodGame GodGame Mahjong 3 400 0005 Playdom Poker Palace 1 000 0006 6Q.net Backgammon 500 0007 Zynga BlackJack 391 0008 GPI Poker Planet 228 000

9 Clear GamesPoker with PokerBuddies 167 000

Aurum Social* Zole 30 000

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Proof of Concept

✓240 000 unique users (Zole)

✓Stable revenue stream over the last 12 months

✓Contracts for deploying new games

✓Professional team

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Promotion of Products

✓Ad campaigns on social networks

✓Game moderation

✓Social media

✓Cross sales

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Promotion of Products: Game Moderation

Game moderation live (chat)

Game moderato

r

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Promotion of Products: Twitter

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Promotion of Products: YouTube

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Growth: Target portals

✓Hyves.nl (Benelux)

✓ Vkontakte.ru (Russia)

✓Orkut.com

✓Other European / CIS portals

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Growth: Our Goals

Monthly active users

2009 2010 2011 2012

30 000 6 000 000 20 000 000

50 000 000

Aurum Social is not about “if it will make money”, it’s about “how much money it will make”!

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MihailCTO / PHP Developer

AnnijaGame Moderator

DominykasC Developer

SergeyFlash Developer

KamileDesigner

MarisCEO

AndriusCCO

EdgarsInnovationsDirector

Dream TeamSocial gaming is NOT just about technologies, it’s about people

AistisC Developer

© AurumSocial

Competitive Advantages

✓3 years of social gaming experience

✓1 year ahead of any other start-up company that would start development of on-line multi-player games from scratch

✓Personal contacts with owners of several largest social portals in Europe

✓People: management experience, menthality, technical competence

✓Cash flow from existing social game contracts.

© AurumSocial

Our Seedcamp Expectations

What do we want to get out of Seedcamp:

Connections

Expertise in building multi-million company

Money for expanding the team and developing new games

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Q & As

Contacts:

[email protected]

mailto:[email protected]