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9 in 10 teenagers have internet access in the home. Top 5 online channels Percentage of teenagers who visit online channels: Time online Average time spent viewing online channels (hh:mm): The frequency of teenagers going online is increasing— 72% go online more than once a day . Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 60% 47% 59% 67% 72% Online channel surfing Entertainment is the most popular online activity for teenagers—but what else are they doing? acma.gov.au/researchacma It’s not all fun and games Online at any time Source: Nielsen Online Ratings, December 2013. Note: Data covers internet browser use across all types of devices. Data does not include accessing online services via apps. Teenagers—kids aged 14 to 17— are active players in Australia’s digital economy. 69% of teenagers with a mobile phone used a smartphone. 56% use their mobile phone to go online. 74% use a desktop or laptop computer to go online. 23% go online with a tablet. Aussie teens online 9 in 10entertainment 8.5 in 10communication 6 in 10research and info 5.5 in 10browsing and surfing 5 in 10blogs and online communities 2.5 in 10buying and selling (non-transactional § ) 2 in 10banking and finance (non-transactional ) 1.5 in 10buying and selling (transactional) 1 in 10banking and finance (transactional) 77% visit Google 53% visit Facebook 50% visit YouTube 49% visit Mi9 39% visit Microsoft time spent on YouTube time spent on Facebook Anywhere, any way Aussie teens go online in many ways and at any time. But they’re not just surfing the web—the internet is a serious business at any age. § Refers to researching products, excluding transactional activities. † Includes checking balances, viewing statements, checking/applying for financial products, checking home loan rates, locating ATMs. Base: People aged 14 to 17 years. Source: Unless indicated otherwise, data is sourced from Roy Morgan Single Source, December 2013. Nearly 100% with a home internet connection have broadband. time spent on Skype time spent on Tumblr time spent on Microsoft % Entertainment % Communication % Research & info 72 51 35 87 83 61 77 62 42 50 48 58 % Blogs & online communities 12 26 12 % Buying & selling (non-transactional) § 4 14 6 % Buying & selling (transactional) 13 14 12 % Banking &finance (non-transactional) 4 11 7 % Banking & finance (transactional) 46 51 42 % Browsing & surfing Making the connection Teenagers are going online any way they can.

Aussie teens online - infographic

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9 in 10 teenagers have internet access in the home.

Top 5 online channelsPercentage of teenagers who visit online channels:

Time onlineAverage time spent viewing online channels (hh:mm):

The frequency of teenagers going online is increasing— 72% go online more than once a day.

Dec-09 Dec-10 Dec-11 Dec-12 Dec-13

60%47% 59% 67% 72%

Online channel surfing

Entertainment is the most popular online activity for teenagers—but what else are they doing?

acma.gov.au/researchacma

It’s not all fun and games

Online at any time

Source: Nielsen Online Ratings, December 2013.Note: Data covers internet browser use across all types of devices. Data does not include accessing online services via apps.

Teenagers—kids aged 14 to 17— are active players in Australia’s digital economy.

69% of teenagerswith amobile phoneused a smartphone.

56% use their mobile phoneto go online.

74% use a desktop or laptop computer to go online.

23% go online witha tablet.

Aussie teens online

9 in 10—entertainment

8.5 in 10—communication

6 in 10—research and info

5.5 in 10—browsing and surfing

5 in 10—blogs and online communities

2.5 in 10—buying and selling (non-transactional§)

2 in 10—banking and finance (non-transactional†)

1.5 in 10—buying and selling (transactional)

1 in 10—banking and finance (transactional)

77%visit

Google

53%visit

Facebook

50%visit

YouTube

49%visit

Mi9

39%visit

Microsoft

time spent on

YouTubetime spent on

Facebook

Anywhere, any way

Aussie teens go online in many ways and at any time. But they’re not just surfing the web—the internet is a serious business at any age.

§ Refers to researching products, excluding transactional activities.† Includes checking balances, viewing statements, checking/applying for financial products, checking home loan rates, locating ATMs.Base: People aged 14 to 17 years.Source: Unless indicated otherwise, data is sourced from Roy Morgan Single Source, December 2013.

Nearly 100% with ahome internet connection have broadband.

time spent on

Skypetime spent on

Tumblrtime spent on

Microsoft

%

Entertainment

%

Communication

%

Research & info

72 51 35

87 83 61

77 62 42

50

48

58

%

Blogs & onlinecommunities

12

26

12

%

Buying & selling(non-transactional)§

4

14

6

%

Buying & selling(transactional)

13

14

12

%

Banking &finance(non-transactional)†

4

11

7

%

Banking & finance(transactional)

46

51

42

%

Browsing & surfing

Making the connectionTeenagers are going online any way they can.