View
378
Download
0
Embed Size (px)
Citation preview
9 in 10 teenagers have internet access in the home.
Top 5 online channelsPercentage of teenagers who visit online channels:
Time onlineAverage time spent viewing online channels (hh:mm):
The frequency of teenagers going online is increasing— 72% go online more than once a day.
Dec-09 Dec-10 Dec-11 Dec-12 Dec-13
60%47% 59% 67% 72%
Online channel surfing
Entertainment is the most popular online activity for teenagers—but what else are they doing?
acma.gov.au/researchacma
It’s not all fun and games
Online at any time
Source: Nielsen Online Ratings, December 2013.Note: Data covers internet browser use across all types of devices. Data does not include accessing online services via apps.
Teenagers—kids aged 14 to 17— are active players in Australia’s digital economy.
69% of teenagerswith amobile phoneused a smartphone.
56% use their mobile phoneto go online.
74% use a desktop or laptop computer to go online.
23% go online witha tablet.
Aussie teens online
9 in 10—entertainment
8.5 in 10—communication
6 in 10—research and info
5.5 in 10—browsing and surfing
5 in 10—blogs and online communities
2.5 in 10—buying and selling (non-transactional§)
2 in 10—banking and finance (non-transactional†)
1.5 in 10—buying and selling (transactional)
1 in 10—banking and finance (transactional)
77%visit
53%visit
50%visit
YouTube
49%visit
Mi9
39%visit
Microsoft
time spent on
YouTubetime spent on
Anywhere, any way
Aussie teens go online in many ways and at any time. But they’re not just surfing the web—the internet is a serious business at any age.
§ Refers to researching products, excluding transactional activities.† Includes checking balances, viewing statements, checking/applying for financial products, checking home loan rates, locating ATMs.Base: People aged 14 to 17 years.Source: Unless indicated otherwise, data is sourced from Roy Morgan Single Source, December 2013.
Nearly 100% with ahome internet connection have broadband.
time spent on
Skypetime spent on
Tumblrtime spent on
Microsoft
%
Entertainment
%
Communication
%
Research & info
72 51 35
87 83 61
77 62 42
50
48
58
%
Blogs & onlinecommunities
12
26
12
%
Buying & selling(non-transactional)§
4
14
6
%
Buying & selling(transactional)
13
14
12
%
Banking &finance(non-transactional)†
4
11
7
%
Banking & finance(transactional)
46
51
42
%
Browsing & surfing
Making the connectionTeenagers are going online any way they can.