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Authorship and AuthorRank
First Off... Who Am I?
Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm Columnist:
Interviewer:
Rel=Author in Search Results
Three Link Method
Google Profile
AuthorPage
Rel=“me”(Other Profiles)
Rel=“me”
Rel=“author”IndividualPost
Two Link MethodGoogle Profile
Site Home Page
Contributor To Link
?rel=“author”at end of URL Individual Post
Google Profile Setup
Use with 2Link Method
Use with 3Link Method
Email Method
Google Profile
Site Home Page
Contributor To Link
Profile verifiedEmail address in thePost attribution
IndividualPost
Structured Data Testing Tool
Some Argue That it Increases CTR
Google’s Matt Cutts
It’s just the case that that a picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust.”
Matt CuttsOctober 7, 2012
In the future
It may provide ranking benefits!
Google’s Matt Cutts
“The idea is you want to have something that everybody can participate in and just make these sort of links, and then over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.
Matt CuttsOctober 7, 2012Interview with
Eric Enge
Google’s Eric Schmidt
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Eric SchmidtThe New Digital Age
Google’s John Mueller
“We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”
In a comment ona +Eric EngeGoogle Plus Discussion
In-Depth Articles
Does In-Depth Articles Use AuthorRank?
• No clear evidence that it does• Appears to be more driven by PublisherRank• It might be that AuthorRank is a factor in
determining PublisherRank?• No way to know
No Clear Evidence of AuthorRank
in Use….
Yet!
Still a Noisy Signal
The Best Tip for Building Your AuthorRank
Build Your Authority With Humans On The Web
Building Your Authority With Humans
• Be an Expert• Create Great Content
– Humans use social signals to help identify this– Engagement (comments) as well
• Interact with other experts online• Help people• Write for high authority sites
Google’s Matt Cutts
“By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.”Matt Cutts
October 7, 2012Interview with
Eric Enge
Engagement
> 4,000 Total Shares
Comment Volume
Social Sharing Volume Per Article
Social Event Volume Over Time
Average Share Volume Per Article
Authority of Publishing Sites
Author Comparison on the Same Site
Google Plus Activity147,863!
978 +1s734 Shares
The Synergy We’re Looking For
The Synergy We Are Looking For – Step 2
(Influencers)
(Your Stuff)
(Sharing)
