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presented at Blog Better Boston 2012
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Awesome MetricsRamesh Kumar@ThePapaPost
Source: Bad Girl Art
Agenda
Text linksCommon blog statsInstalling GA codeSegmenting everythingTop 10 rarely changesHow many posts on home?blekko analysis5 takeaways
SEM / Paid SearchSE
O /
Org
anic
Text Links
Source: Wikipedia.org
Link Requests
First it comes as a request for product review with (innocent) hints of links Next, it becomes a request for specific keywords within the link Now some campaigns are asking for Google+
Blog stats
"Give Me Your Stats"says the PR/ brand
uniques, visits, visitors, page views, hits, unique visitors, bounce rates, page loads, clicks
Visitors
It refers to an individual that visits a website. A visitor can have multiple visits to a site. Of course, if several people are sharing the same computer it will be difficult to count distinct visitors. Usually the tracking is done through a combination of cookies and IP addresses.
Visits
A visit is an interaction a visitor has with a website. When the visitor has left a site or closed the browser or has been inactive for 30 minutes, the visit session is closed. If the visitor comes back after 30 minutes or later, it is considered a new visit.
Pageviews
A view of a page on your site that is being tracked. If a visitor clicks reload after reaching the page, this is counted as an additional pageview.
Hits
It is considered as a request to the web server for a file. This can be an HTML file, an image, a sound clip, or something else. An HTML page with many images would show several hits even when the page is viewed just once.
Installing GA Code
Wordpress Thesis Theme
Segment Everythingdata without context does not make sense
By Social Media
Segmented Traffic
SEO 56% & Social 12%
Further Segmenting KWs
1 word KW ^\s*[^\s]+(\s+[^\s]+){0}\s*$2-3 word KW ^\s*[^\s]+(\s+[^\s]+){1,2}\s*$4+ word KW ^\s*[^\s]+(\s+[^\s]+){3,}\s*$ Source: http://www.seomoz.org/blog/seven-google-analytics-advance-segments
Top 10 rarely changesDo you really want to keep seeing same
things every time you login?
The top SEO Keywords rarely change
What KWs are rising and what are falling?
risin
g ke
ywor
ds
falli
ng k
eyw
ords
How many posts on home page?
Thesis defaults to 10 posts
SEO traffic over time
blekko
blekko link analysis
blekko link analysis
blekko link analysis
5 Takeaways
1) Creativity over Keywords
Creativity over Keywords
2) Content format matters
Source: MommyNiri.com
Source: HowToBeADad.com
3) Metadata
SEO Plugin - Title & Description tags Recipe Plugin - rich snippets - microformats, microdata
Metadata
4) Stickiness
highly sticky pages indicate what people like to read on your blog maybe you can write more stuff like this
sticky filter
visit duration bounce rate
5) More content more SEO
@ThePapaPost