Licensing considerations for Enterprise Applications on AWS

December 9, 2015 | Los Angeles, CA

Why AWS for Windows?

Secure Reliable High-Performance Familiar

Cost-Effective Extensive Flexible

AWS for Windows is Cost-Effective

“Had we built our SharePoint 2013 farm in our

other data center, we would have increased

costs by almost 50 percent. When you

compare our SharePoint 2010 farm to our

SharePoint 2013 farm, AWS allowed us to

increase our computing power while also

reducing costs by 14 percent.”

- Michael Cierkowski, Development Manager,

Slalom Consulting

No hardware

procurement/deployment costs

Improved hardware utilization

Bring your own licenses

Value-oriented culture

No long-term commitments

Agenda

In this session, we’re going to cover:

General Licensing Concepts and Common Scenarios

on the AWS Cloud

Leveraging your own Microsoft licensing agreement to enjoy

Amazon EC2 Linux rates on Windows instances

Meeting stringent licensing compliance and regulatory requirements

using Dedicated Infrastructure on Amazon EC2

123

Licensing Concepts

& Common Scenarios

Licensing Concepts & Common Scenarios

Common Licensing Scenarios

Customers and partners mostly ask about

Developer Tools and BYOL

Virtual Desktop Infrastructure (VDI)

Database Management Servers (SQL Server)

High Availability and Disaster Recovery

Corporate Applications (Exchange, SharePoint)

Backup and Archiving

Self-hosted Applications (SPLA)

Common Scenarios

General Concepts

Common Constructs

Licensing Concepts & Common Scenarios

General Licensing Concepts

The following concepts as they play a key role in licensing

Sockets, Multi-Core technology

Physical Processors, Hyper Threading, Virtual Processors

Virtualization, Multi-tenant Infrastructure, Dedicated Infrastructure

Providing Third Party Services

Common Scenarios

General Concepts

Common Constructs

Licensing Concepts & Common Scenarios

Common Licensing Constructs

The following concepts as they play a key role in licensing

Licensing per device, per user, per OSE

Licensing per socket, physical core, virtual core

Named vs. concurrent users, Multiplexing

Perpetual, non-perpetual, pay-as-you-go licensing

Common Scenarios

General Concepts

Common Constructs

Licensing

Options on AWS

Licensing Options on AWS

Buy licenses from AWS

Buy Licenses from AWS

Bring Existing Licenses

to AWS

You can buy Windows Server, or Windows

Server + SQL Server from AWS with EC2

Instances

AWS manages licensing compliance

Supports current and many legacy versions

Windows Server Client Access Licenses

(CALs) are not required

Licensing Options on AWS

Bring existing licenses to AWS

Buying Licenses from AWS

Bring Existing Licenses

to AWS

Using License Mobility through Software

Assurance or dedicated AWS infrastructure,

you can use existing Microsoft licenses on

AWS and derive a number of benefits:

Take advantage of the efficiencies of the cloud

while still purchasing perpetual licenses

Extend the lifecycle of your software without

additional hardware costs

Expedite your migration to the cloud by using

existing virtual machine images

Microsoft

Licensing Programs

in the Cloud

Service Provider License

Agreement (SPLA)

Microsoft Enterprise

Agreement

Microsoft License Mobility

Moving Microsoft Licenses

to Public Cloud

Environments

Microsoft Licensing Programs in the Cloud

Service Provider License Agreement (SPLA)

Many of you may have SPLAs

Allows service providers to provide third party services

SPLA partner:

– Only pays for as much software as they provide customers

– Can always access the latest version of Microsoft software

– Must report usage at core/socket level

AWS is a SPLA partner, and we understand that compliance can get complex

Microsoft Licensing Programs in the Cloud

Microsoft Enterprise Agreement

You, or many of your customers, may have EAs

Designed for organizations with more than 250 users

Minimum 3-year agreement

Includes Software Assurance

Can add users and devices as you go

– Must true up with Microsoft annually

Service Provider License

Agreement (SPLA)

Microsoft Enterprise

Agreement

Microsoft License Mobility

Moving Microsoft Licenses

to Public Cloud

Environments

Microsoft Licensing Programs in the Cloud

Microsoft License Mobility

Microsoft License Mobility allows you to deploy licenses purchased for on-

premises environments in cloud environments

Comes with Software Assurance

Can be used to bring a variety of software including SQL Server,

Exchange, SharePoint, System Center, Dynamics, and more

Once a license has been assigned to a server, it cannot be reassigned

(moved to another server) for 90 days

Service Provider License

Agreement (SPLA)

Microsoft Enterprise

Agreement

Microsoft License Mobility

Moving Microsoft Licenses

to Public Cloud

Environments

Microsoft Licensing Programs in the Cloud

Moving Microsoft licenses to

public cloud environments

As you look to take existing licenses to the cloud, you may be wondering:

How to gain visibility into usage at the core and socket level

How to use Windows Server, which isn’t covered by License Mobility

How to confirm with Microsoft that you’re in compliance with the

“90 day reassignment rule”

Service Provider License

Agreement (SPLA)

Microsoft Enterprise

Agreement

Microsoft License Mobility

Moving Microsoft Licenses

to Public Cloud

Environments

You may not reassign licenses within 90 days

of the last assignment.- Microsoft Product Use Rights

Intro to Amazon

EC2 Dedicated

Infrastructure

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly

Intro to Amazon EC2 Dedicated Infrastructure

Amazon EC2 Dedicated Hosts

Amazon EC2 Dedicated Hosts give you access to physical servers with EC2

capacity fully dedicated to your use

You have control over how instances are placed on a

physical server

You can continue to use the same server over time, even when instances

are stopped and restarted

Integrates with VM Import/Export, so you can move existing VM images,

including software license keys, to AWS

Intro to Amazon EC2 Dedicated Infrastructure

Comparing Dedicated Hosts to Standard EC2 Instances

Multi-tenant servers host instances for multiple

customers’ workloads

AWS determines which hosts instances run on

You pay per instance

Single-tenant servers host instances for one

customer’s workloads

You can determine which hosts instances run on

You pay per host

Standard Amazon EC2 Instances Amazon EC2 Dedicated Hosts

EC2 Instance

Customer 1

Customer 3

Customer 5

Customer 2

Customer 4

Customer 6

Customer X

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly

Intro to Amazon EC2 Dedicated Infrastructure

Dedicated Hosts give you license flexibility

Instance-host affinity allows you to comply with the 90 day rule

Per-core and per-socket visibility enables reporting at the physical level

Placement controls ensure that instances run on the server you want them to,

helping you meet stringent compliance and regulatory requirements

AWS Config allows you to record when instances start, stop, or are terminated

for license reporting and true-ups

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly

Intro to Amazon EC2 Dedicated Infrastructure

Amazon EC2 Dedicated Instances

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly

Like Dedicated Hosts, Dedicated Instances give you access to servers dedicated exclusively to your

use, and can help give you more license flexibility on AWS. However, there are a few key differences

between the two:

Characteristic Dedicated Instances Dedicated Hosts

Enables the use of dedicated physical servers X X

Per Instance billing (subject to a $2 per region fee) X

Per Host billing X

Visibility of sockets, cores, host-ID X

Affinity between a host and instance X

Targeted instance placement X

Automatic instance placement X X

Add capacity using an allocation request X

Intro to Amazon EC2 Dedicated Infrastructure

Dedicated Infrastructure payment options

On Demand

Per hour host or instance billing

Allocation initiates billing

Scale up and down as needed

Access hosts or instances or instances worldwide in seconds

Reservations

Save up to 70% compared to on demand

1 and 3 year terms

Upfront payment options

Reservations are assigned to specific Dedicated Hosts or Dedicated Instance types

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly

Instance type Optimized for Hourly price

m4 General purpose $3.557

m3 General purpose $2.710

c4 Compute $2.429

c3 Compute $2.103

g2 GPU $3.089

r3 Memory $3.432

i2 Storage $8.252

Intro to Amazon EC2 Dedicated Hosts

Dedicated Hosts On-Demand Pricing

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly To learn more about pricing for Dedicated Hosts Reservations, please contact ehunter@csgservices.com

Instance type vCPU MemoryEBS

throughput

1 year price with no upfront

payment

(partial and full upfront available)

3 year price with

partial upfront

payment

(full upfront available)

m4.large 2 8 GiB 450 $95.63/month$983 upfront +

$27.01/month

m4.xlarge 4 16 GiB 750 $191.99/month$1966 upfront +

$54.75/month

m4.2xlarge 8 32 GiB 1,000 $383.25/month$3931 upfront +

$109.50/month

m4.4xlarge 16 64 GiB 2,000 $767.23/month$7863 upfront +

$218.27/month

m4.10xlarge 40 160 GiB 4,000 $1742.51/month$17,870 upfront +

$494.40/month

Intro to Amazon EC2 Dedicated Hosts

Dedicated Instances Reservation Pricing

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly

To view prices for other instance types, visit aws.amazon.com/ec2/purchasing-options/dedicated-instances/

for a full Dedicated Reserved Instances pricing list

Intro to Amazon EC2 Dedicated Hosts

Leveraging the power of the cloud compliantly

With Amazon EC2 Dedicated infrastructure, you can access all the benefits

of AWS…

Upgrade hardware with no procurement/deployment costs or downtime

Automate scaling and load balancing

Improve hardware utilization

Eliminate costly capacity planning mistakes

…while using your existing licenses in full compliance and enjoying

Amazon EC2 Linux Rates.

Amazon EC2

Dedicated Hosts

Comparing Dedicated

Hosts to Standard EC2

Instances

Dedicated Hosts give you

license flexibility

Amazon EC2 Dedicated

Instances

Dedicated Infrastructure

payment options

Dedicated Hosts

On-Demand Pricing

Dedicated Reserved

Instances Pricing

Leveraging the power of

the cloud compliantly

Getting Started

& Next Steps

Getting Started & Next Steps

AWS is an extension of your existing datacenter

Direct Connect VPC

VM Import/Export CloudFormation

Identity & Access Management

AWS cloud

Your datacenter

Getting Started & Next Steps

Bringing your licenses to Dedicated Hosts

Allocate

Dedicated hosts3Launch onto

Dedicated

Hosts4Activate AWS

Config2Import VM

images using VM

Import/Export1

Getting Started & Next Steps

Next steps

Learn more about Amazon EC2 Dedicated Hosts

https://aws.amazon.com/ec2/dedicated-hosts/

Learn more about AWS and Microsoft licensing

https://aws.amazon.com/windows/resources/licensing/

Microsoft licensing on AWS FAQ

https://aws.amazon.com/windows/faq/

YouTube video: Amazon EC2 Enhancements for the Enterprise

https://www.youtube.com/watch?v=myijxx5Typw

Sign up for AWS for free

http://aws.amazon.com/getting-started

Join the AWS Partner Network

https://www.apn-portal.com/AWS_Partner_Application

Email microsoft@amazon.com to get in touch

with the Microsoft Platform Team at AWS

Try AWS for free with AWS Free Tier

Thank You