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August 2009 | Page 1MICROSOFT
Raj RamabadranPlatform Strategy AdvisorDeveloper & Platform [email protected]:
http://rajramabadran.wordpress.com
August 2009 | Page 2MICROSOFT
Objectives Cloud computing considerations
Windows Azure capabilities, architecture and benefitsWindows Azure Scenarios
Azure Business Model
Q/A
August 2009 | Page 3MICROSOFT
Challenges Facing Today’s Enterprise
1 Cutting Cost and Lowering CapexInfrastructure uses up valuable IT resources 40% CIOs plan to cut IT budgets
Driving value for the business with tight IT budgets
Leveraging and extending past IT investments to provide future value
72% CIOs have cut or plan to cut discretionary IT projects*
“Live with what we have”
Maintaining security while increasing access and transparency internally and externally
Many data centers are a limitation
Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation ?
59% of surveyed CIOs view security and datacenter efficiency as “must do” projects
Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcing
23
45
6Source: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security
Questions”
August 2009 | Page 4MICROSOFT
Challenges Building Apps
• # of users? After 1 month? 6 months? 1 yr?
• Capacity? Servers? Bandwidth? Storage?
• How do you scale up or down over time?
• How can you handle peak loads?• How do you provide high availability?• What are the upfront capital costs?• How quickly can you go live?• How do you reduce your operations
costs
August 2009 | Page 5MICROSOFT
Off PremisesOn Premises
ScaleOut
Automated Service
Management
High Availability
Multi-Tenancy
Location
Considerations
Infrastructure
Business model
Ownership
Management
HomogeneousHeterogeneous
CapEx OpEx
Own Lease/Rent
Self Third Party
Cloud Computing Considerations
Fundamentals
August 2009 | Page 6MICROSOFT
TIME
IT C
APA
CIT
Y
Actual Load
Allocated IT-
capacities
“Waste“ of capacities
“Under-supply“ of capacities
Fixed cost of IT-capacities
Load Forecast
Barrier forinnovations
And in a non-cloud view, there are inefficiencies
August 2009 | Page 7MICROSOFT
However, in a cloud view
Actual Load
Allocated IT capacities
Reduction of initial
investments
Reduction of “over-
supply“
No “under-supply“
Possible reduction of IT-capacities
in case of reduced load
Time
IT C
APA
CIT
YLoad
Forecast
August 2009 | Page 8MICROSOFT
IT as a Service
Private(On-Premise)
Infrastructure
(as a Service)
Platform(as a
Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
You m
anage M
anaged b
y v
endor
Managed b
y v
endor
You m
anage
You m
anage
August 2009 | Page 9MICROSOFT
Introducing the Windows AzureWindows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.
August 2009 | Page 10MICROSOFT
Software + Services
PC Phone
Server Cloud
Tools a
nd C
ross-P
latfo
rm S
up
port
Client
TV
August 2009 | Page 11MICROSOFT
Windows Azure Platform
Storage Unstructured Data
BlobsMessage Queues
Distributed Filesystem
Content Distribution
Data Transact-SQL
Data Synchronizati
on
Relational Database
ADO.NET, ODBC, PHP
Connectivity
Composite Application
s
On-Premise Bridging
Service Bus
SecurityClaims-Based
Identity
Federated Identities
Secure Token
Service
Declarative Policies
Application Services
ApplicationMarketplac
e
Information Marketplac
e
Personal Data
Repository
Frameworks
Workflow Hosting
Distributed Cache
Services Hosting
Compute C / C++Win32
VHD
August 2009 | Page 12MICROSOFT
Compute
StorageTable
Storage Service
Blob Storage Service
Queue Service
Xdrive CDN
Data SQL Azure Data Sync
Connectivity
Project “Sydney”
Security “Geneva”
Application Services
Frameworks
“Dublin” “Velocity”
Windows Azure Platform
Service Bus
Access Control
August 2009 | Page 13MICROSOFT
Defining the Web and Worker Roles
WEB ROLE WORKER ROLE
Interacts with end-useror web services
Handles incomingHTTP/HTTPS requests
Develop with Microsoft andnon-Microsoft tools:
ASP.NET, WCF, other .NET toolsJava, PHP, etc.
Does not acceptincoming requests
Initiates their own requestsfor data or tasks from
the queue
Similar to a "batch job"or Windows service
August 2009 | Page 14MICROSOFT
The Fabric Controller communicates with every server within the Fabric. It manages the Windows Azure operating system, monitors every application, decides where new applications should run – optimizing hardware utilization.
Defining Windows Azure Architecture
August 2009 | Page 15MICROSOFT
Virtualized Computation provides massive application scalability. Customers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.
Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.
Service Management is performed by the Fabric Controller, which controls all the resources within the data center. The Fabric Controller deploys your service and monitors the overall health of the fabric.
Security and Control State-of-the-art physical security processes combined with strictly controlled OS access model. Data is replicated in multiple fault domains in location selected by the customer.
State-of-the-art data centers located around the world. Host your applications and data securely, accessible from everywhere you allow.
Windows Azure Automates the Management of Your IT Resources
August 2009 | Page 16MICROSOFT
Fabric: The collection of servers
Multiple VMs per serverEach VM runs customized Hypervisor Windows Server 2008Choose from four different VM sizes, based on your application needs
Fabric Controller performs service management
You tell it what to do—it figures out howAutomatically scale up, scale down, update or roll application back to a previous versionSimple system management and deployment APIs
Service Management in Windows AzureGOAL: Automated application management and control
=Fabric Agent
August 2009 | Page 17MICROSOFT
Developing Applications for Windows AzureFamiliar Developer Experience
Designed for Interoperability
Proven Microsoft Technologies
Development: Visual Studio integration, offline cloud simulation
Maintenance: Local debugging, APIs for logging
Management: APIs for deployment management
SOAP and REST protocols
XML file formats Commitment to support
Java, PHP, Python and other popular programming languages
Visual Studio, ASP.NET, SQL Azure integration
August 2009 | Page 18MICROSOFT
Scalable Web Application with Worker Role Hosted inventory management integrated with retail POS terminals
Scalable Web Regulatory document and imaging archiving
On-Premises Application and Cloud StorageHosting output of 3D design and rendering process in the Cloud
Migration of Legacy ApplicationsMove legacy applications to Windows Azure without re-architecting the infrastructure
Windows Azure Computational Power • High Performance Computing (HPC)• Scientific computation • Large-scale data mining
Example Use Cases
August 2009 | Page 19MICROSOFT
Store Data inthe Cloud
Extend Applications to the Cloud
Move Applications to the Cloud
Create New Cloud Services
Create New Solutions by Combining
Cloud Services
Deployment Options
August 2009 | Page 20MICROSOFT
SUBSCRIPTION
Purchasing Options
CONSUMPTION VOLUME LICENSING
“Pay as you go and grow”
Available at launch
• Low barrier to entry and flexibility
• Optimized for cloud elasticity
• Discounts for commitment• Plans for payment
predictability
“Coordinated purchasing”
Planned for launch
• Unified purchasing through EA• Introduction to volume
discounts
“Value for a commitment“
Select offers at launch
August 2009 | Page 21MICROSOFT
Windows Azure Pricing Meters
Compute: Per Service HourStarting at $0.12/service hour +Variable instance sizes
BandwidthPer GB transfer in or out of a datacenterUS/EU Bandwidth = $0.10 in / $0.15 out / GB Asia Pacific = $0.30 in / $0.45 out / GB
StoragePer GB stored & transactionsBlob & table $0.15 / GBStorage Access = $0.10 / 100K Transactions
Elastic, scalable, secure, & highly available automated service platform
August 2009 | Page 22MICROSOFT
Sign up at the Windows Azure platform developers’ portal:
http://www.windowsazure.com
Windows Azure accessDeveloper tools White papersSample applications
Plan pilot applications
Learn more at Microsoft’s
Channel 9 Learning Centers
NEXT STEPS
23
1
August 2009 | Page 23MICROSOFT
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED
OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Thank you
Snap my Vcard get free app for your phone at:http://www.microsoft.com/tag/
August 2009 | Page 24MICROSOFT
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED
OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Thank you
Snap my Vcard get free app for your phone at:http://www.microsoft.com/tag/
August 2009 | Page 25MICROSOFT
Case Study:
Company Profile:Epicor, headquartered in Irvine, California, provides integrated enterprise resource planning (ERP) software solutions to more than 20,000 customers in 140 countries. Founded in 1984, Epicor is a Microsoft® Gold Certified Partner and the world’s sixth-largest independent software vendor. The organization, which has more than 3,000 employees who work in 50 global offices, had revenues of U.S.$429 million in fiscal year 2007.
Benefit:With Azure, Epicor can cut costs, provide a range of Internet-based services, and extend existing developer skills, all to deliver better experiences to customers.
Business Need:Recently, Epicor has sought to respond to customer demands for reliable, cost-effective Internet-based applications that also connect with on-premise ERP capabilities.
"Because this application is developed and managed on Azure, our customers can get an Internet search experience for their critical business data more easily and without requiring additional internal servers outside the firewall.”—Erik Johnson, Senior Director of Product Research, Epicor
Solution:Shortly after its introduction to Azure, Epicor decided to migrate Epicor Enterprise Search, an Internet search experience application included with its ERP suite. To migrate the search application to Azure, Epicor replaced the SQL Server portion of the application with Azure data services
August 2009 | Page 26MICROSOFT
Case Study:
Company Profile:FullArmor helps large organizations manage their IT user policy and endpoint security with solutions based on Microsoft® products and technologies.A Boston-based Microsoft Gold Certified Partner, FullArmor targets large organizations such as Boeing, the Federal Bureau of Investigation, Eli Lilly, Wal-Mart, and Bank of America, and it has a customer base of more than 5 million users and 1,500 organizations worldwide.
BenefitDrivers:By moving to Azure, FullArmor was able to reduce the costs of customer provisioning and meet their growing infrastructure requirements on an as-needed basis.
Business Need:One of the company’s solutions is PolicyPortal, developed to help organizations manage and protect PCs inside and outside Active Directory domains. However, the solution was designed to be hosted, so it took a long time to set up with hosting service providers. This led to higher infrastructure costs and delays in closing agreements with customers.
“We were able to move the application quickly because our original version of PolicyPortal was written purely in managed code using ASP.NET. As a result, about 80 percent of the code could be migrated without any changes being required in order to work in the Azure environment.” — Danny Kim, CTO, FullArmor
Solution:PolicyPortal uses Azure services to automatically enforce Group Policy settings on machines that are temporarily or permanently disconnected from Active Directory.
August 2009 | Page 27MICROSOFT
Case Study:
Company Profile:Glympse is a start-up, founded in March 2008, delivering a new class of location sharing service that visually shows a user’s location in a dynamic map, updated in real-time.
BenefitDrivers:
Interoperability: MySQL, Google Maps
Service management: scale capacity up& down as needed
Persistent storage for track data
Multiple Datacenters
Solution:Location-aware service and application platform hosted on Windows AzureIIS 7.0, Bing Maps, Silverlight 3.0, Focus on online solutions for connecting people, locating and sharing resources.
Front-ends
Locationdata servers
Smartphones
August 2009 | Page 28MICROSOFT
Case Study:
Company Profile:West Monroe Partners is a full service business and technology consulting firm with seven offices in the US and Canada, headquartered in Chicago.
BenefitDrivers:
Quick to MarketFocused resources on developing application vs. infrastructureStreamlined processReliable and scalable
Business Need:The City of Chicago needed to build an interactive map for an annual event “Taste of Chicago”, one of the largest events the city hosts every year with 3 million visitors and estimates site traffic of 50k hits per day. The customer had less than 2 weeks time to complete the project and had no on-premise infrastructure to host the solution.
“Our development team gave overwhelming feedback that the learning curve was extremely shallow allowing us to develop and deploy the solution in Azure in 2 weeks.”— Eric Brown, WestMonroe Partners
Solution:Microsoft Silverlight 2.0 front end providing provide deep zoom capability and map overlay of vendor information, live alerts for event notification via text messaging, hosted on Windows Azure.