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Presented by Lee Rainie at the Consumer Electronics Show - Silver Summit
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Baby Boomers in the digital age
Lee Rainie – Director Pew Internet ProjectSilver Summit - CESJanuary 10, 2009
2000
40% use internet
<5% broadband at home
34% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
= slow, stationary connections that are
built around my computer
2008
74% use internet
62% broadband at home
72% own a cell phone
43% connect to internet wirelessly
47% use “cloud”
= fast, mobile connections that are
moving to outside servers and storage
The changing Boomer audience: Then and now
2000
Boomers were 28% of the internet
population
and 24% of the traffic on a typical
day
2008
Boomers are 36% of the internet population
and 33% of the traffic on a typical
day
The changing Boomer role: Then and now
2000
24% online aver. day
<5% online several times/day
20% go online from time to time just for fun
2008
52% online aver. day
35% online several times/day
>41% go online from time to time just for fun
Boomer internet use intensifies: Then and now
2002
34% say it would be “very hard” to give up the internet
33% say “very hard” to give up their cell phone
2007
42% say it would be “very hard” to give up the internet
46% say “very hard” to give up their cell phone
Boomers are often just like other internet users
91 90
7874
70
53
36
30
0
10
20
30
40
50
60
70
80
90
100
Email Searchengines
Healthinfo
Get news Govtsites
Researchjobs
Religiousinfo
Onlineratings
% o
f in
tern
et
us
ers
Boomers and e-commerce
81
68
55
27
70
0
10
20
30
40
50
60
70
80
90
Researchproducts
Buy goods Travelreservations
Banking Auction
% o
f int
erne
t use
rs
Boomers and Web 2.0
38
26
17 1613 11
7
0
10
20
30
40
50
60
70
80
90
Videosharing
sites
Read blogs Sharecreations
Postcomments
Socialnetworkprofile
Havewebsite
Blog
% o
f int
erne
t use
rs
January 10, 2009 8Baby Boomers
Thank you!
Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
202-419-4500
![MarciaAlmeida [Baby Boomers]](https://img.pdfslide.net/doc/110x75/55cf97a4550346d03392bf03/marciaalmeida-baby-boomers.jpg)
