APRIL 7, 2023

HOW WE INNOVATE

SUZANNE PELLICAN #INTUITINC, @BEI13

BACK END OF INNOVATION

@INTUITINC #BEI13

IMPROVE OUR CUSTOMERS’ FINANCIAL LIVES SO PROFOUNDLY… THEY CAN’T IMAGINE GOING BACK TO THE OLD WAY

OUR MISSION

@INTUITINC #BEI13

CORE CAPABILITIES | HOW WE DIFFERENTIATE

Flawless planning

Avoid failure

Rigorous analysis

Presentations

Arm’s length customer research

Periodic

Thinking

Enlightened TRIAL & ERROR

Fail FAST

Rigorous TESTING

Lightweight EXPERIMENTS

DEEP CUSTOMER IMMERSION

CONTINUOUS

DOING

TRADITIONAL THINKING DESIGN THINKING

DESIGNING FOR DELIGHT

DESIGNING FOR CORRECT

@INTUITINC #BEI13

4 + 4 = 8 8 = 4 + 4

= 2 + 6

8 = 4 X 2

= 12 - 4

8 = 24/3Discovery of what is “right”.The so-called “correct” answer.

Discovery of what WORKS.An infinity of POSSIBLE answers.

TRADITIONAL THINKING

DESIGNING FOR DELIGHT

DESIGNING FOR CORRECT

DESIGN THINKING

APRIL 7, 2023

EVOKING POSITIVE EMOTION BY GOING BEYOND CUSTOMER EXPECTATIONS IN EASE AND BENEFIT THROUGHOUT THEIR CUSTOMER JOURNEY

DESIGN FOR DELIGHT

...so people buy more and tell others about their experience

@INTUITINC #BEI13

DESIGN FOR DELIGHT

KNOW YOUR CUSTOMERBETTER THAN THEY KNOW THEMSELVES

DEEP CUSTOMER EMPATHY

TO GET TO ONE GREAT IDEA,YOU MUST CREATE LOTS OF IDEAS

GO BROAD TO GO NARROW

CHOOSE WHAT’S MOST DELIGHTFUL, NOT WHAT’S EASIEST…OR CHEAPEST…

GO BROAD TO GO NARROW

WATCHING WHAT THEY DO IS WAY BETTER THAN LISTENING TO WHAT WE SAY

RAPID EXPERIMENTS WITH CUSTOMERS

@INTUITINC #BEI13

INNOVATION MECHANISMS

DEMOCRATIZED INNOVATION

UNSTRUCTURED TIME… 10% time to pursue your ideas

INNOVATION AWARDS… 3 months time for top innovators

BRAINSTORM…connecting people to help ideas grow

IDEA JAMS…dedicated day to move ideas forward

180 INNOVATION CATALYSTS…drive D4D in the DNA to drive innovation

RAPID EXPERIMENTS, LEAN START-INS…test our hypotheses with customers “in the wild”

@INTUITINC #BEI13

UNSTRUCTURED TIME

10% TIME TO EXPLORE YOUR PASSION

Use it weekly Use it weekly Accumulate blocks of time

@INTUITINC #BEI13

Scott Cook Founder’s Award

INNOVATION AWARDS

REWARDING AND RETAINING OUR TOP INNOVATORS

Scott Cook Innovation Award

@INTUITINC #BEI13

IDEA JAMS

DEDICATED DAY(S) TO MOVE IDEAS FORWARD

INNOVATION CATALYSTS

LET’S TAKE A TOUROUR SPACE