Barcamp presentation at Ahmedabad

Welcome to internet!

Internet Marketing a new medium to grow your business

-Priyal Parikh

Twitter::@thepriyalparikh

Agenda History of internet.

Internet is everywhere.

Current internet trends.

Problem with traditional advertising.

How Internet Marketing can help me/my business?

Role of Search Engines.

Various Internet Marketing Techniques.

Internet Marketing Tips.


History of the Internet

“Vint Cerf” –Father of Internet.

Internet began with the development of computers in the 1950s.

Internet is the place where multiple separate networks joined together into a network of networks.

The Internet continues to grow, driven by ever greater amounts of online information and knowledge, commerce, entertainment and social networking.

450+ Million Searches a day.

“Before Nobody knew about it ,

Now Nobody is without it“


Internet is everywhere Every information is now on our finger tips.

Internet for

Online transaction,

Bill payments,

Online shopping,

Online Air, Railway or even Bus ticket booking!

Online Movies,Songs,Chating,updates from relatives or friends.

A lot more. Twitter::@thepriyalparikh

Current Internet Marketing trends


Importance of Internet in our life


Problems with Traditional Advertising

Newspaper TV Radio

Can’t track with the exact amount of people and place.

Not getting what you want(ROI)?

Interruption based advertising.


Benefits with Internet Marketing Increase Targeted Traffic.

Increase Online Visibility & 24* 7*365 Promotion.

“Internet Never Sleeps”

Long Term Promotions.

High Return on Investment.

Affordable for small to large businesses.

Brand Name.

Cost Efficiency.


Internet Advertising


Internet Advertising


Analysis of Advertising Account


Target Your Audience


How can I be on internet ?Search engines helps the people to interact with internet and helps to find the

relevant sites the user searching for.

Pew Internet & American Life Project found that 90% of online men and 91% of online women used search engines.

85% of all traffic comes from Search Engines.

Some of the famous Search Engines are:


How Search Engine Works?

Search Engines are having their own Algorithm, A web crawler some says it Bot or Robot, crawls our site’s content,images,videos and all stuff and index into their pages.

When a user search with the keywords, Search Engine displays the relevant results.


Various Internet Marketing Techniques

People are use only top 3 or 5 sites on the 1st page.

By following some parameters defined by Search Engine that makes you visible in Search Engine Result Pages(SERP).

There are some techniques to optimize your website:

Paid Search

Organic SEO

Social Media Marketing

Email Marketing


Internet Marketing Tips Do proper keyword Research: E.g.Google Adwords Keyword tool

Always Make your site and link structure SEO friendly.

Always use unique content for your site.“Unique Content is King”

Use Geo tagging for different regions.

Use SEO tools Add-ons for Mozilla Firefox/Google Chrome.

Page load checking tools Pingdom.

Use social media for exposure: G+,facebook,Twitter,Pinterest etc.

Use Linked-in for professional relations.

Submit your business in Google places,Bing business portal.

Check-in tools like Foursquare.


References

http://www.forrester.com/rb/research/

http://en.wikipedia.org/wiki/Main_Page

http://www.internetworldstats.com

http://www.google.com/analytics/

http://www.google.com/adplanner/

http://www.link2city.com/website-optimization-learning-center-how-do-se-work.php


Thank You

Website:www.priyalparikh.wordpress.com

Email : [email protected]

Phone: +91-9879344922

Twitter: @thepriyalparikh

Questions ???


Technology

Barcamp presentation at Ahmedabad