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Bazza design case study CES Exhibit For Fulton Innovation - Amway
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16/21/2010
Case Study: Consumer Electronics Show
Exhibit Design Support
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Case Study: CES Exhibit Design
Design Research
Industrial Design
3D Development
Program Management
Project Brief:Fulton Innovation (a division of Amway) asked Bazza Design to help in the development of their trade show exhibit for the 2011 Consumer Electronics Show (CES). The focus of the show was going to be a Tesla Roadster electric vehicle. The Tesla was going to be charged wirelessly from a “parking spot” in a modern parking garage setting. The initial concepts of the exhibit included full scale 3D layouts of the vehicle and other exhibit elements in block form. Sketches of refined ideas were then created to explore interesting variations. Informational video monitors, parking garage and graphic visual elements were brought together to create an exciting and inviting center piece to the exhibit. The final design incorporated many of the concept suggestions put forth by Bazza Design.
Work performed for Fulton InnovationPrinted with permission by Amway
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Overall layout was fairly open. Individualized spaces were created for specific scenarios of Fulton Innovation technologies.
Banners hovered overhead to call attention.
Interesting graphic elements were used. Similar details should be used this year.
Research: Review of 2010 Exhibit
Case Study: CES Exhibit Design
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Research: Parking Garage Exteriors
More Traditional looks for garages
Modern details include glass barriers and allot of lighting
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Research: Parking Garage Interiors
Pillar structures are consistent with most all interiors
Architectural details and natural light add for interesting structures
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Research: Parking Garage Icons
Graphics, signage and color will be important to creating a “garage” feel to the exhibit
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Research: Parking Garage Icons
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Research: Parking Garage Futuristic Layouts and Unique Details
Modern treatments and details will be highly considered to create the “parking garage of the future” look.
Case Study: CES Exhibit Design
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Space will be at a premium in the exhibit. Mechanical details will help define space and boundaries for the exhibit.
Research: Parking Garage Futuristic Layouts and Unique Details
Case Study: CES Exhibit Design
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Color and lighting will play a prominent part in the layout of the space.
Research: Parking Garage Futuristic Layouts and Unique Details
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Research: Exhibit Space Mapping
Overall Floor Plan
Close-up of area foot print
Block Diagram of potential show elements
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Reception
Tesla Roadster
Conference Table
Fulton
Products in Market
TI Chip Demo
Refrigerator /counter top
End Cap Shelving
WPC
6X8 Storage
Concept: Basic Proposal of Layout
Created a full scale layout complete with 1:1 Scaled Tesla Roadster
Case Study: CES Exhibit Design
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Reception
Tesla Roadster
WPC
Conference TableFulton
6X8 Storage
Products in Market
TI Chip Demo
Refrigerator /counter top
End Cap Shelving
Existing Banners
Overall Floor Plan
Concept: Basic Proposal of Layout
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Concept: Basic Proposal of Layout
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5 foot space created around perimeter of vehicle
Concrete square column style
Parking Graphics on ground and pillars
Video displays in pillars
Concept: Parking Space Ideation
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5 foot space created around perimeter of vehicle
Concrete square column style (half space)
One tall pillar that creates more complete “Parking Garage” feel
Video displays in pillars
Parking Graphics
on ground
and pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Round concrete column style
One tall pillar that creates more complete “Parking Garage” feel
Parking Graphics on ground and pillars
Video displays in pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Round concrete column style
Two tall pillars that creates more complete “Parking Garage” feel
Parking Graphics on ground and pillars
Video displays in pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Round concrete column style (full space)
Low pillars with arch structures and cross member approach light
Parking Graphics on ground and pillars
Video displays in pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Round concrete column style (full space)
Low pillars with arch structures and cross member approach light
Parking Graphics on ground and pillars
Video displays in pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Round concrete column style
Low pillars with arch structures and cross member approach light
Parking Graphics on ground and pillars
Video displays in pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Round concrete column style (full space)
Low pillars with arch structures and cross member approach light
Parking Graphics on ground, cross members and pillars
Video displays in pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Round concrete column style
Low pillars with arch structures and cross member approach light
Parking Graphics on ground, cross members and pillars
Video displays in pillars
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
Square concrete column style
Barriers keep flow of traffic to a specific pattern
Monitors mounted to columns
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
“Formed” poles design creates dramatic visual sweep and wide (full space)
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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5 foot space created around perimeter of vehicle
“Formed” poles design creates dramatic visual sweep and wide stance (full space)
Protective posts added for more of the garage style look
Concept: Parking Space Ideation
Case Study: CES Exhibit Design
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Refinement: Wireless Power Transmitter “Lid Cover”Created a series of graphical representations of what a wireless power transmitter could look like for the Tesla Roadster. The objective of this assignment was to create a futuristic parking garage lid that would be imbedded in the floor of the garage and be the source for wireless charging transmission to the Tesla. The look of the design was based on what might a post modern man hole cover look like.
Covers Research
Concept Sketches
3D ReleaseFinal Installation (Glow ring indicates vehicle charging wirelessly)
2D Plan View
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This assignment was to create a design detail to demonstrate the small distance needed between the power transmitter and the Tesla Roadster (aprox. 4 inches). Variations of shape, overall form, space between, and attachment to the exhibit canopy were all considered. Work was done in 3D for speed of concept to final release of the exhibit build.
Top Views of Variations
Refinement: High Power Demo
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Refinement: High Power Demo
Preliminary Exhibit Design in Context
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Final Installation
Refinement: High Power Demo
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Finalization: Exhibit installed
Final Installation
The final installation incorporated many of the concept suggestions and actual design input by Bazza Design.
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Contact Information
Bazza Design LLC
Barry Hutzel – Principal / Owner
2058 Breeze Drive Holland MI 49424
www.linkedin.com/in/barryhutzel/
bazzadesign.com
616 335 0219
