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BEACONS – WHY WE NEED COMMON USE FOR RETAIL? 23rd of April 2015
By: Renaud Irminger
Director SITA Lab
• Nearly every passenger trip relies on our technology
• SITA supports almost every airline and airport in the world
• Specialists in air transport IT
• 100% owned and driven by industry
SITA IS THE AIR TRANSPORT ICT LEADER
THE BUSINESS WE RUN
• Representing your needs
• Unique cooperative-commercial model
SITA IS COMMUNITY OWNED
WHO IS SITA LAB
Wearable Conference
WHAT PROBLEMS DO WE HAVE? • Today’s apps present the
same experience whether at
home or at an airport
• Best airport apps have map
and description of shops but
with no or little level of
context
• But most passengers use
airline app and travel apps
(tripit, worldmate,...)
• Airlines & travel apps cannot
afford to connect to each
airport CMS and location
systems
SITA LAB
COPENHAGEN WIFI TRACKING MARCH 2011
LOCATION BASED SERVICES: WHY AND HOW?
Airport BI on
PAX flow PAX navigation
Promotional
offer Retail
Airlines where
are my PAX?
WiFi – Network centric Refresh rate low
WiFi – Device centric
WiFi Augmented (ToA)
Indoor GPS
INS (Inertial Navigation Systems)
GSM Cellular
RFI surveys (Apple, Android) Zero control
Beacons with registry Discrete
SITA iFlow product
SITA beacon registry
BEACONS CAN PROVIDE THE INFORMATION
PAX NEED WHEN AND WHERE THEY NEED IT
BEACON REQUIRE AN APP
Bluetooth and service opt-in
App require web services/ APIs:
• schedule & actual flight info
• airport info (services, descriptions, hours of ops, etc)
• walk times & wait times
• terminal maps
• shops, restaurants (descriptions, hours of ops, etc)
• product & service search
• special offers
PROXIMITY CAMPAIGNS
Trigger Mobile notifications, web
views, external links, videos, offers,
and custom templates based on a
mobile devices proximity to beacons.
Trigger Mobile
notifications, web
views, external
links, videos,
offers, and custom
templates based on
a mobile devices
proximity to
beacons
WHAT IS WRONG WITH THESE 25+ AIRPORTS AND AIRLINES?
12
Newark Chicago
Heathrow
Los Angeles NOTHING!
They all investigate SITA’s proposed approach:
• Beacon treated as common use infrastructure
• Beacons made available to an infinite number of apps
• Follow standards and be registered
• POC and beta testing and
limited launches are all very
positive so far
THE MONEY IS IN THE EYEBALLS
Private beacon deployment Beacon registry deployment
Accessible to one airport and/or
one retail app only Accessible also to all
airlines and travel apps
30-50X
www.developer.aero/beaconregistry
THE COMMON USE
BEACON REGISTRY
SOLVES THE
PROBLEM OF
MAKING BEACONS
AVAILABLE TO AN
INFINITE NUMBER OF
APPS
THE REGISTRY COMBINED WITH CMS COULD
ENABLE SYNDICATING CONTENT
Syndicate airport
content in airline
apps or travel app
that people use for
itinerary and
boarding pass
management
TAKE AWAY
• Check the Air Transport Common Use Beacon Registry
(Powered by SITA) • https://www.developer.aero/Beacon-Registry-API/API-Overview
• Engage with SITA, ACI and IATA on the registry governance
• For contact • Beacon registry: Alan Glasby, Product Manager [email protected]
• Airport/retail: Ron Reed, Portfolio Director, [email protected]
• Registry governance : Kevin O’Sullivan, Lead Architect [email protected]
• Others: Renaud Irminger, Director SITA Lab, [email protected]
