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BECOMING SIX MILLION DOLLAR HUMANS
BENJAMIN JOFFE PARTNER HAX / SOSV
@benjaminjoffe
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HAX | HARDWARE TRENDS 2017 | PAGE 3
$300MASSETS UNDER MANAGEMENT
600+STARTUP
INVESTMENTS
№1 EARLY STAGE INVESTOR (2017)
THE BIG FOUR
>150 STARTUPS / YEAR
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HAX | HARDWARE TRENDS 2017 | PAGE 5
HARD TECH VERTICAL PROGRAMS
MILESTONE-BASED INVESTMENT
№1 EARLY STAGE INVESTOR (2017)
(NEXT FUND: 1Q’18)
HARDWARE LIFE SCIENCES
SOCIAL/MOBILE
FOOD
DEEP TECH VERTICALS
WHY HARDWARE & LIFE SCIENCES?
DEEP IMPACT ON THE PHYSICAL WORLD
AND HUMAN BODY
AI, energy, & life sciences are promising fields where you can
make a huge impact.
It's what I would do if starting out today.
STARTUPS238YEARS5
RAISED$430MKICKSTARTERS111BACKERS$50M
CHINA: 10%
USA+CAN: 50% EMEA: 25%
OTHER: 15%90%
10%
GLOBAL INVESTMENTS
INDUSTRIAL
CONSUMERHEALTH
ENTERPRISE
10
20
30
40
2012 2013 2014 2015 2016 2017
B2B IS GROWING
Richard Branson,
CO-INVESTORS SAMPLE
HAX | HARDWARE TRENDS 2017 | PAGE 13
PRODUCTSRE-INVENTION WITHHARD TECH
CONNECTED
PERSONALIZED
SPECIALIZED
INTELLIGENT
STANDARD to
PERSONAL
TRACKING to
HEALING
HEALING to
AUGMENTING
THREE TRENDS
STANDARD to
PERSONAL
TRACKING to
HEALING
HEALING to
AUGMENTING
THREE TRENDS
UNIQUE SHAPES UNIQUE HEARING
low tones mid tones high tones
sens
itivi
ty
CUSTOM-FIT
REVOLS: CUSTOM FIT
Canada
PERSONAL SOUND
NURA: TUNED TO YOU
WITH NEW SENSORS?
KOKOON: FOR SLEEP
U.K.
MINDSET: FOR WORK
STANDARD to
PERSONAL
TRACKING to
HEALING
HEALING to
AUGMENTING
THREE TRENDS
CONTINUOUS FEEDBACK “CLINICAL STUDY OF YOU”
“CLOSING THE LOOP”
Example:
Solving for SLEEP
“You just waited?”
FROM TRACKING TO SOLVING
MOONA (Smart) Pillow
Thermostat Movement
Machine Learning
SANA (Smart) Mask
Light Sound HRV Machine Learning
KOKOON (Smart) Headphones
Comfort Brainwaves
Machine Learning
Example:
Solving for MENTAL HEALTH
Anti-Stress Patch
FEEL Emotions Tracker
KEEN Subconscious Behaviors
SUBCONSCIOUS TRAINING
FLOW NEUROSCIENCE Depression Treatment
DIGITAL THERAPIES =
THE NEW PHARMA ?
NEXT?
“You saw a doctor or went to a hospital?”
4P MEDICINE
PREVENT PREDICT
PERSONALIZE PARTICIPATE
DATA IS THE NEW BLOOD
“Donating your data
might help more than an organ”
DUNCAN TURNER, HAX
DATA IS THE NEW BLOOD
FROM DIGITAL THERAPIES TO AUGMENTED HUMANS
BIG TRENDS
STANDARD to
PERSONAL
TRACKING to
HEALING
HEALING to
AUGMENTING
JAPETFrance
NUADA Grip glove
NEW SENSES & AWARENESS
PHYSICAL STATES MENTAL STATES
BEYOND 5 SENSES
NEW STAGE OF HUMAN CONSCIOUSNESS
Ω
NEW EXPECTATIONS =
NEW NORMAL
NEW NORMAL =
NOT SPECTACULAR …BUT BETTER
6 MILLION DOLLAR HUMANS
