J U S T I N K U T N E R | @ J M K U T |

J U S T I N K @ B E E K E E P E R G R O U P

A C C O U N T M A N A G E R ,

B E E K E E P E R G R O U P

USE MOBILE APPS AS AN ENTRY POINT

Take a group of people interested enough to install

the app

Keep them informed through reasonable

updates via push notifications (97% average read rate

on push!)

ONGOING ENGAGEMENT

SAMPLE CASE STUDY

• You are a disaster relief non-profit with an app primarily used for

information.

• There’s a typhoon in the Philippines

SAMPLE CASE STUDY

• App’s secondary focus is on generating donations

• You now use the data you’ve collected from app users to target them via

specialized email segmentation (Did they donate during the last

disaster? Are they heavy content users? Have you ID’d their income

level?)

• Entire user base can be targeted with a push notification asking for

donations as well

• SMS text-to-donate

SAMPLE CASE STUDY

Keep exploring ways to activate users

• Tag app users in your CMS database and target them via display ads

• Give them an easily Google-able message, so if they don't click on

your ads, you can hit them with SEO ads

• Build the app with integration to whatever paid petitions the organization may

be running on Care2 or Change.org

SAMPLE CASE STUDY

Segment Segment Segment Segment Segment Segment Segment Segment

Segment Segment Segment Segment Segment Segment Segment

By integrating petitions and online ads, you can now segment your

audience further to determine your highest value targets.

App Users

App Users Who Sign Petition

App Users Who Donate & Sign

Petition

App Users Who Donate, Sign Petition and Receive Email

USING THE DATA

• The use of apps can be an early indicator of an issue worth hitting

people with fundraising appeals

• Do you see a big uptick on X day with X alert? Does one blog post,

delivered via mobile, demonstrate higher engagement? Run with it.