Beginner Twitter for Business, Peterborough Chamber Presentation

Presented by Halvorson New Media, LLCHalvorsonNewMedia.com

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…to infinity and beyond!

Introduction Why use social media for business? Starting your Twitter account Beginning to Tweet Finding followers & folks to follow Hashtags & search Now, get strategic

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Why social media works in Why social media works in businessbusiness




A Love/Hate Relationship

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Denial Twitter is a waste of time

Anger Why would I care about what people are having for breakfast

Bargaining I’m only signing up because my friends are

Depression It doesn’t make any sense

Acceptance I get it!http://www.mediabistro.com/alltwitter/getting-twitter_b9660


Tweet (noun & verb)

Message posted containing

140 characters or fewer/The act of posting a message

Hashtags The # symbol: used to mark keywords or topics in a Tweet in order to make them “Searchable” for others.



The @ sign/”Handle”

When a username is preceded by the @ sign, it becomes a link to a Twitter profile; a username is often called a “Handle”

URL A web site’s address or specific page within a website

• Broadcasts to a niche (or large) audience very quickly

• Drives traffic to special content• Serves customers• Enhances your reputation• Different “vibe” than Facebook





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Link to your website Key words related to your industry




This slide includes 140 characters, the upper limit of

a Twitter Tweet. Often people wonder how 140

characters can say anything meaningful.



Go to bit.ly.com to shorten your URLs








Try finding The Chamber or PSNH






Conduct online, real-time Conduct online, real-time “conversations”“conversations”



Conferences & Trade Conferences & Trade ShowsShows


Check hashtags.org

Make your own Be consistent Announce at

beginning of…trade show, event, conference...


Hashtags.org


Retweets & MentionsHalvorsonNewMedia.com

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Retweets & Mentions






Ask yourself, will it…

• Educate?• Entertain?• Engage? • Enrich?




Tweet often Strive for consistency Follow others Respond with thanks to Retweets &

Mentions Give credit and build repoire by

Retweeting others Constantly add people to follow







Social media tools help pages

• Twitter glossary

Websites• Mashable• Ragan Communications

• Pew Center• 20 Twitter guidebooks, etc:

http://www.mediabistro.com/alltwitter/15-twitter-resources_b10492


Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.

Along with two part-time staff members, Halvorson currently writes and manages blogs for the New Hampshire Small Business Development Center, Customer Perspectives, and the Bond Wellness Center. She provides social media consulting to the clients of Louis Karno & Company, while continuing to write for Stonyfield Farm. See a list of current clients here.


Technology

Beginner Twitter for Business, Peterborough Chamber Presentation