Behind the scenes Augmented Reality Production

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Zenka

www.zenka.org | #hellozenka

www.zenka.org


Behind the Scenes

Augmented Reality

Development



Sandbox (UCDavis)


Augmented Reality Platforms

Aurasma

Qualcom Vuforia

Blippar/Layar

Augment


Click + to get started


Trigger - Position Overlay - Channel


Public Channel Sharing


Aurasma.com


Free Aurasma Studio Account


Create New Aura


Step 1 : Start with a Trigger


Step 2: Overlay


Video, Image, or 3D Object


Resize and Position


Add Layers and Actions


Name, Hashtags


Add to a Channel or Campaign


Software

- Aurasma (free AR program)

- Blender (free 3D program)

- GUI Tar

- Turbo Squid (free 3D models)

- FreeSound.org (free music)

- Flickr Creative Commons (free images)


Custom App

Augmented Reality

Development


Steps

1. Great Idea

2. Determine Hardware

3.Determine Software

4.Create Experience Assets

5.Program/Test

6.Publish/Test

7.Tell the Story in Other Mediums


1.Great Idea

Is it worth installing an app on your phone?

Can other mediums do it better?

What kind of experience is it?

1.Make the office come to life, create

unexpected illusions.


2. Hardware

Headsets, mobile etc.

Monitors / Housing for Tablets etc.

1.Merge

2.Samsung GearVR

3.iOS phones and tablets

4.Android phones and tablets


3. Software

Existing App / Custom App

Aurasma, Vuforia, Layar, Blippar, Augment

1.Unity / Vuforia


4. Create Experience Assets

Filming with Green Screen

Creating 3D Models (Turbo Squid)

Photoshop Mock Ups

App Design, Screen shots etc.

Postcards, Signage

1.Mockups / 3D Models / Woodcut Prints


5. Program and Test

Adjustments

Left Room for Creativity / Ideas from Group

Testing On and Off-site

Dealing with App Store approval times

Test with first time users

1.Tested Off site / On Site /


Print Instructions


6. Publish and Test

Publish and approval on all platforms

Test again


7. Tell the Story

1.Using YouTube

2.A web page or social media

3.Images, video etc.

4.Tablets onsite ready to view



Zenka

[email protected]

zenka.org

Twitter/Instagram

#hellozanka

mailto:[email protected]

www.zenka.org | #hellozenka (instagram, twitter, facebook)

Future of VR/AR

How will VR/AR

change our species?

http://www.zenka.org


Virtual Reality Heads



Nostalgia VR



50 Years in the Making

Ivan Sutherland - 1968

“Ultimate Display” , “Sword of Damocles”




Law of Accelerating Returns - Kurzweil


Canon Mixed Reality Headset

2013 $125K plus 25K per year


Canon Mixed Reality Headset


What will a

computer of the future

look like?





Virtual Age - Information Everywhere



AR Contact Lenses

● Innovega CES 2014 Demo

● Magic Leap Patented AR contact lenses in 2015

● University of South Australia’s Future Industries Institute - Polymer

Coating that allows the lens to conduct electricity





EEG - Mind Wearables

● Emotive

● Muse

● Mindset



Fear/Love

Technology extends our

will in both directions

(Fire, Words)



VR Can Cure and Cause PTSD



Will virtual reality

evolve our species?



Neurochemistry / Flow State

● Steven Kotler (The Rise of Superman / FlowGenome

Project)

● Military / Red Bull Extreme Sports

● VR = Legal Heroin? - Steven Kotler

● 17 Triggers



Evolution of Human Intelligence?

● In flow we learn 200%-500% faster

● Acceleration of learning

● Stronger memories

● Forever changing emotional ranges

● Physical memory



Become Superhuman IRL

● Does VR carry over to our real lives?

○ Flow can last days

○ Stanford Studies (Superhuman courage, ambition and

being committed)

○ Jane McGonigal (How gaming can make the world better)

○ The Expanding Circle by Peter Singer (evolution

of morality)



Deep Friendships Formed in VR



Toy Box Demo



Will VR be better than reality?

What is reality?

- Moving our bodies

- Being with friends

- Mixed with real world



What will the

Internet of the future

look like?



Metaverse

● Collective Shared

Space - Persistent

● Second Life - High

Fidelity

● Avatar

Embodiment



Imagination

“The world of reality has its limits; the world of imagination is boundless”

Jean-Jacques Rousseau 18th century

● Become closer to dream worlds which abandon

physics all together

● Creative self expression explosion

● Unity - Carte Blanche



Eye Tracking - Emotions - Privacy

● People will know what we

think and feel before we

know.

● Private life in the matrix

will also be recorded

● Who will own the

metaverse?

○ Gated or Non Gated?



What will Mixed Reality

experiences look

like in the future?



Teletransportation - Mixed Reality

● Geographics are gone

● Out of body experiences

● Live remotely

● Connect people in time and space

● Be somewhere (get dropped in)

● Labyrinth, Extinct Animal Park, Mirage
