Always indulge in permission-based marketing

Marketing without permission can result in being sued or black-listed by internet service provider for spamming

Don’t rely too much on purchased lists, as the relevance is often ignored in such cases

Your e-mail marketing campaigns reflect your brand.

Make sure you project your brand as a highly professional and responsible one.

Some ways to do this are—◦ Sending relevant messages only◦ Including your business’s postal address to the

e-mail◦ Provide them an easy way to opt-out or

unsubscribe from your mailing list

Remind your receivers why they are getting e-mails from you, as often people sign-up and forget, only to mark the business as a spammer later

Make sure the ‘From’ field contains the name of a person or business known to the recipient

The subject of an e-mail is often the deciding factor as to whether it’ll be read or not

Keep your subject line short but maintain clarity in meaning

Test your e-mail with various spam filter mechanisms before sending the actual campaign out

Avoid the following whenever possible—◦ Over punctuation◦ Capitalization, especially of the subject line◦ Using words such as ‘Click here’ or ‘Free’ too

much and too often

Be consistent in your e-mail marketing and other e-mail communication in terms of the frequency of communication as well as branding and design

This will help you gain recognition as a brand Add value to your recipients. For example,

instead for marketing your product/service all the time, send them a free-trial or a free whitepaper

Personalize your marketing communication Studies show that personalized e-mail

marketing always scores over generic, mass e-mail marketing

Do your Homework

Before sending an e-mail campaign, be sure to—

◦ Clearly identify your target market◦ Segment your target market so that you can

personalize your interaction with them◦ Scrub the existing subscriber’s list to make sure

that the contact information you have is updated and valid

◦ Review the content of your e-mail campaign critically and make the necessary changes

Analyze the e-mail campaign◦ Track the results of your e-mail campaign◦ Study the key metrics such as click-through and

open rates Go a step further and track your

website/landing page traffic sources that’s connected to your e-mail campaign, so that you can measure the effectiveness of the campaign objectively

Set-up trigger based e-mails so that you can effectively follow up on respondents◦ Trigger can be time or activity based

Profile inactive or unresponsive recipients◦ Look for alternative means of communication◦ Change the message to see it appeals ◦ If none of these work, then probably you should

remove them from you mailing list

Are you looking for an effective way to market your listing? We can help.

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NEWPLANS2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203 | USA

Ph: 1-412-567-0010 x 217 | Fax: 1-412-202-4922Email: support@newplans.com

Web: www.newplans.com