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Best SEO Link Building Tips for 2012
Strategies for staying one step ahead of the rest
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Housekeeping Items
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1 SEO Link Building Defined Definition of links for SEO and how they help your website
2 Link Building Best Practices Uncovering what you should be doing today to leverage
your current processes
3 Link Building in 2012 Where link building is headed
Webinar Agenda
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1 SEO Link Building Defined Definition of links for SEO and how they help your website
2 Link Building Best Practices Uncovering what you should be doing today to leverage
your current processes
3 Link Building in 2012 Where link building is headed
Webinar Agenda
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Currently, there are more
than 3 billion
searches/day on Google
Courtesy: SEOmoz
Search engine use is growing rapidly
1 Why Search Marketing Matters
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Source : Webmarketing123 2011 Digital Marketing Survey
Over 500 B2B and B2C marketers indicated that SEO makes the biggest impact in achieving their digital marketing goals
1 What Marketers Say
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Source : Jupiter Research, 2010
If you are not on the 1st page, you are invisible to most searchers
1 Search Engine User Behavior
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Over 200 different factors considered based on relevancy of content, keywords, and links
1 Components of Google’s Ranking Algorithm
Home Page
Category Level Page
Product Level Page1
Product Level Page2
Data Center
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1 Inbound Links Links from other highly relevant websites, back to yours
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Inbound Links
• From external sites
• Serve as “votes” telling search engines
that your site is useful and relevant.
Internal Links
• Links within your site, connecting your
internal pages
• Makes your site look more cohesive to
Search Engines and strengthens the
theme of your site
mysite.
com
1 Inbound Links vs. Internal Links Differences between types of links
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1 SEO Link Building Defined Definition of links for SEO and how they help your website
2 Link Building Best Practices Uncovering what you should be doing today to leverage
your current processes
3 Link Building in 2012 Where link building is headed
Webinar Agenda
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Support your content with other
relevant sources such as:
• Company blog
• Newsletters
• Facebook posts
• Tweets
• White papers
• Case studies
• Infographics
• Press Releases
2 Acquiring Inbound Links On-page content needs to be supported by other content channels
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What You Need to Offer:
• Unique Research
• Informed Opinions
• News/Trend Analysis
• Authentic Expert Contributors
Industry relevant
blogs
Mentioned in news
publications
Cited at conferences +
events
Liked/Shared on
Links are
Tweeted/Retweeted
Links from Forums
Courtesy: SEOmoz
2 Become a Trusted Source Is your content worthy of being shared?
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2 Optimizing a Press Release Getting the most out of press releases
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Develop a “mapping” document that targets 3-5 keywords per page
2 Keyword Mapping Document
Home
Page
Category Page
Domain Authority
Products
Page
Sample Keywords • CRM software • Customer relationship management
Example No. Links
Sample Keywords • best CRM solutions • hosted CRM
100
30
10 Sample Keywords • Mobile CRM tools • CRM for enterprise
2 Link Proportioning A sample link building strategy
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Don’t build all your links at once
Not all links are created equal
Reciprocal-linking is no longer as effective
Linking from sites that are legitimate and relevant will give you more link value
2 Link Proportioning Inbound link FAQs
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1 SEO Link Building Defined Definition of links for SEO and how they help your website
2 Link Building Best Practices Uncovering what you should be doing today to leverage
your current processes
3 Link Building in 2012 Where link building is headed
Webinar Agenda
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3 Shifts Away from Anchor Text Links Have a mix of “anchor text” and branded links
Anchor Text Link:
Bad link:
Keyword – Anchor Text
Click here for spyware removal guides
Description
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3 Other Link Building Strategies Things we’ve seen
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3 Diversify Your Links Accumulate inbound links from a variety of sources
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• Link Building is Still Important: Search engines continue to
rely on inbound links as “votes” on the web. Focus on quality of
inbound links, more so than quantity.
• SEO Link Building Takes Strategy, Time, and Resources:
Executing SEO correctly requires full-time resources. Optimizing
for a set of keywords requires relevant content, inbound links,
and website structure.
• Continue to Diversify Your Link Sources: As the web evolves,
search engines will continue to place important on a diverse
portfolio of inbound links.
Key Takeaways
Thank You!
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Contact Us about Qualifying for a Complimentary Analysis
- “Cost of the Problem” Analysis: Discover the cost of not
ranking in the top positions on search engines. How much
revenue is being lost to competitors with the best rankings?
- Competitive Report: Find out where you rank against your top
competitors and what tactics they’re employing
- ROI Tracking: Detailing the keywords and sources that visitors
are using to discover your website and if those visitors are
converting into leads and sales
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