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www.kitcattnohrdigitas.com
Deep dive into social June 2012
Everything everywhere
HOW HAS TECHNOLOGY CHANGED
Our clients
CONNECTIVITY
API
It’s millions of people communicating
It’s tools and functionality
HOW TO THINK ABOUT SOCIAL MEDIA
Tools
SOCIAL LOGIN
SOCIAL TOOLS
Like button Comment widgets Activity feed
Facepile Live stream Recommendations
https://developers.facebook.com/docs/plugins/
SOCIAL SEATING PLAN
GET SATISFACTION
Customer engagement and feedback.
https://getsatisfaction.com
What about……
WHAT IS A FACEBOOK PAGE
http://www.facebook.com/NissanUK
WHAT’S A FACEBOOK APP
Your custom website
TOOLS FOR APPS
Like button Comment widgets Activity feed
Facepile Live stream Recommendations
https://developers.facebook.com/docs/plugins/
LIKE MY APP?
Get likes though apps
Get permission to users profile
Open accessFacebook IDNameGenderLocaleProfile picture
http://developers.facebook.com/docs/reference/api/user/
Access with permissionEmail Wall postsBirthday PhotosFriendsInboxCheck-ins
FACEBOOK CONNECT
Link in with friends
Share playlists
Recommend tracks
Posting to news ticker
http://www.spotify.com/uk/about/social
YOUR WALL
MANAGING YOUR PAGE
Community manager:• Add relevant content
• Images• Videos• Messages• Questions
• Deal with issues on the wall• Needs support of the business
Strategic & content plan• Develop a content plan• Have a consistent approach• Augment the experience by campaigns
YOUR BRANDS WALL ACTIVITY
Your Wall
Your Fans
ALGORITHM PAY
YOUR BRANDS WALL ACTIVITY
Their Friend
FACEBOOK INSIGHTS
User demographics
HOWEVER….
http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg
REVIEWS
REEVOO
http://www.reevoo.com/http://shopping.reevoo.com/
SHOP SOCIALLY
http://shopsocially.com/retailers/how-it-works.html
SOCIAL NETWORKS FOR KIDS
SOCIAL NETWORKS FOR FOOD
YOUR OWN SOCIAL NETWORK
http://uk.ning.com/http://www.salesforce.com/chatter/overview/http://buddypress.org/
SOME OTHERS
Key elements140 characters@mention#hashtagReplyRetweet
https://twitter.com/#!/search-home
TWITTER FOR BRANDS
What can brands do
Communicate:• Directly• Immediately • Publically
Promote TweetsListen
MANAGEMENT AND LISTENING
Social Content Management
Your site
Social CMS
MANAGING YOUR PRESENCE
http://www.buddymedia.com/http://www.thismoment.com/http://www.contextoptional.com/
What do they do
• Publish to all platforms from one place• Manage Tweets, You Tube and Facebook wall posts• Out of the box Facebook App functionality• Video publishing• Multi platform• Tracking and insights
LISTENING TOOLS
Why?
Externally• Customer insight / zeitgeist• Find detractors and promoters• Research competitors• Identify problems early
Internally• What works and what doesn’t• Who is responding• Reach
http://www.radian6.com//
LISTENING TOOLS
THE FUTURE
OTHER PREDICTIONS
Sites will become more social
More personalised user experiences
More interconnection of services
Increasing use of better listening tools
Cross platform as standard
Brands will never take over social media
TEN THINGS TO TAKE AWAY
1. Fans and followers need to be engaged by your content
2. Many more people will see your wall posts than visit your Facebook page
3. Consider social content management and listening tools
4. Plan and design for multi-platform devices5. Look at your digital presence holistically6. Find creative uses of social features7. Give users a reason to share, discuss or engage8. Have a reason for using the latest trend9. Look out for social functionality
& finally: It’s just tools, functionality and millions of people
www.kitcattnohrdigitas.com
Thank youThank you
