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Confidential
Beyond batch 1
Matt Webb @genmon
Confidential
Ex BERG and Little PrinterHardware startup advisorMD of new accelerator
Confidential
Keep your supply
chain short, and
know your BOM
early. (Christmas
starts in July.)
#1Stay flexible
Confidential
Learn how to target
Facebook ads early.
Track conversion.
Avoid the batch #2
chasm.
#2Advertise
Confidential
Use customer
personas to steer
marketing and
design.
#3Know your customer
Confidential
Small companies
have a built-in
advantage over
established ones.
Use it.
#4Have fun
Confidential
Beeline Technology Will Save Us
Confidential
9/
Confidential
12 weeks
Class of 10 companiesCo-located at R/GA
Curated mentor set
Exclusive demo event
Capital invested in each
company
Format
Confidential
Focus on creating
partnerships and
traction and the
investment will
follow
Approach
Confidential
Programs
Internet of Things
Class of 2014
Internet of Things
Class of 2015
2014 2015 2016 2017
ConfidentialConfidential
R/GA IoTVenture Studio UK
ConfidentialConfidential
Areas of
Interest
Primary:
Connected HardwareData & AIConnected CitiesConnected FinanceConnected Enterprise
Secondary:
OOHAugmented RealityRoboticsSmart FarmingEnvironmental SensingUrban Surveillance and SecurityMobility and Smart CarsOff-Grid Mesh NetworksSolar Charging
Confidential
Early applications developed core technologies and explored the market. Now it is up to the next generation of startups to build this foundation, creating meaningful value through products and services that touch the world outside the screen.
Confidential
Theme
