11
BEYOND CRM Customer Engagement & Insights Introducing Collabor October 2013 1

Beyond CRM - Collabor's Customer Engagement & Insights Software

Embed Size (px)

DESCRIPTION

This presentation gives an overview of how Collabor's clients use the SaaS software to better understand, engage, manage and grow their existing client base.

Citation preview

Page 1: Beyond CRM - Collabor's Customer Engagement & Insights Software

BEYOND CRM Customer Engagement & Insights

Introducing Collabor October 2013

1

Page 2: Beyond CRM - Collabor's Customer Engagement & Insights Software

2

Page 3: Beyond CRM - Collabor's Customer Engagement & Insights Software

Customer Impact systems

Sales •  CRM

Executives •  Dashboards

Marketing •  Marketing Automation •  CRM

Customer Support •  Service Cloud •  Call Center

Client Service Managers •  ??

Finance •  ERP •  Order Management

3

On Average, 70% - 80% of a company’s revenue is from renewals and resales to existing customers, yet there is a lack of institutional and systems support for the team that is responsible

Page 4: Beyond CRM - Collabor's Customer Engagement & Insights Software

4

Collabor’s customer engagement & insight software helps companies increase renewals and resales and

customer lifetime value

Page 5: Beyond CRM - Collabor's Customer Engagement & Insights Software

Collabor

Collabor completes the customer systems map

Engage

Insight Decision

Acquisition tools

Service tools

CRM Marketing Automation

Customer Service Call Center

PEACE WAR WAR

Page 6: Beyond CRM - Collabor's Customer Engagement & Insights Software

3 steps that work

6

•  Weekly Trends & Opportunities reports •  Indices to predict renewal and resales •  Real-time customer activity analyzed for source & sentiment •  Ability to manage in B2B or B2C mode •  Sales, Marketing and Product views – within Salesforce dashbord •  Dedicated iPad App for Execitives

•  Act on Customer Insights collaboratively across the company •  Time-bound and moderated decision groups •  Decisions made are then used by Account Mangers to further engage the

customer

•  Exclusive, White Glove/Red Carpet/Concierge – Customers Only •  Personalized and Contextual User Portals •  Adoption tools – Rewards & Loyalty, Account Manager & Expert connect,

eLearning, Events, Peer Workgroups, Company Workgroups, Voice of Customer

ENGAGE 1

DECISIONS

INSIGHTS 2

3

Page 7: Beyond CRM - Collabor's Customer Engagement & Insights Software

7

Branding & Color themes

Account Manager dashboard

Salesforce & Webex integration

Personalization

Sentiment analysis & social media hooks

Indices Engagement, Sentiment, Influence, Renewal Predictability, Resale Predictability

Page 8: Beyond CRM - Collabor's Customer Engagement & Insights Software

We make Customer Management effective

Executive Dashboards

CRM

Social Listening

Engage

Document & Content Management

Collaboration

Integrated Data &

Analytics

Algorithms & Indices

Website

Email

Portals

Social networks

Service

Marketing Automation

Email Marketing

Issue Tracker

Call Center

Web Browser

Mobile Browser

Mobile Apps

Backup & Archiving

Access Content Tools Insights Actions

Integrations

Customers

Staff

C - Level

Collabor Tools

Page 9: Beyond CRM - Collabor's Customer Engagement & Insights Software

Why companies choose Collabor

9

•  REDUCED CALL CENTER LOAD – 10%, •  15% INCREASE IN CREDIT CARD SPEND WITHIN PRIVILEGES PROGRAM •  INCREASED ENGAGEMENT to 600,000+ users in 15 months

•  Understood that fastest growing demographic was women. •  Changed narrative to suit audience •  INCREASED ENGAGEMENT by 10x in 9 months after implementation •  INCREASED REVENUE BY 30% in 12 months after implementation

Easy to Implement •  None to minimal implementation needed •  Integrates within existing enterprise stack Leading Technology •  State of art JavaLamp technology •  Secure and redundant cloud infrastructure •  Mobile, Web & Apps Complete Control •  Calibrate and Configure to suit processes •  Easy graphic admin panel to manage users, content,

workflow and rules

Proven ROI •  75+ clients with 1 million+ users. 6+ years •  Proven record of increased revenue, engagement

and reduced costs Real-time Insights •  To focus on existing customers •  To listen, understand, engage, collaborate and

delight customers •  To increase average customer life •  To increase average customer lifetime value •  To reduce pressure and costs of new customer

acquisition

Page 10: Beyond CRM - Collabor's Customer Engagement & Insights Software

About Collabor

•  Founded and run by sales & marketing professionals. •  Significant market validation •  Salesforce.com and IBM partner •  4 cloud software editions to suit SMB and Fortune 500

10

Page 11: Beyond CRM - Collabor's Customer Engagement & Insights Software

ध"यवाद

11