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In this session, we discuss tactics to more effectively utilize an organization's Facebook Page to raise awareness and engage their constituents. This session is for those who are already using Facebook Pages.
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Beyond Facebook BasicsTen Terrific Tactics
April 2012
Kevin Martone
Technology Program Manager
Grinspoon Institute for Jewish Philanthropy
Build community with current and potential PJ families.
Increase the number of Facebook Likes and interactions.
Increase awareness of program.
Ten Terrific Tactics
1. Post Regularly2. Get PJ National Content from Facebook/Blog3. Ask Questions4. Ask your Committee Members/Active Parents to
Comment5. Consider Contests6. Make it Easy for People to Act7. Plan and Mix Content8. Connect Facebook with Real-World Relationships9. Cross-Promote10.Install New PJ Library Facebook Apps
Bonus: New Facebook Page Layout Tips
1) Post regularly
From Carie Lewis, Humane Society of the US (@cariegrls)
What Will People Actually See?
The following determine how likely the people who Like your Page will see a post:» Recency – Posts within the last few hours are
more likely to be Top News» Relevancy – If the user Likes, comments on,
or Shares your Posts (or if they simply return to your Page), your posts are more likely to be in their Top News
» Resonance – If a post gets a large number of comments, Likes, and Shares overall it is more likely to be Top News
2) Get PJ National Content from Facebook/Blog
www.fb.com/thepjlibrary
The PJ Library FB Page to get updates in your Newsfeed and your Page’s Newsfeed.
Use PJ Library FB Posts on YOUR Page
3) Ask Questions
Ask for Likes and Shares
4) Ask People to Respond!
Can you
respond to my
questions on
Facebook?
5) Contests
6) Make It Easy for People to Act
Donate.pjfor.me/<CommunityName>
7) Plan Your ContentWeek Days Monday Tuesday Wednesday Thursday Friday Weekend
Month January
Week of:Focus: Promote new sign-ups
Legend: Jan. 1Smith Family Profile
Status Tag Event on JCC Pg
FB Posts this wk
Theme: Personal Stories
eNewsletter Jan. 8JCC Reading
Video of Event
FB Posts this wk Keywords:
Facebook - Wall Jan. 15
Send link to sign-up for PJ
FB Posts this wk
Events: Readings at JCC
Facebook - Update Jan. 22
FB Posts this wk
Facebook Collab Month February
Video Week of:Focus: Love the PJ Library!
Blog Feb. 1Promote Feb. Readings
What do you love about PJ Library?
FB Posts this wk
Theme: Love of Books, PJ
Print Newsletter Feb. 8
Status Tag Event on JCC Pg
JCC Reading
Video of Event
FB Posts this wk Keywords:
Twitter Feb. 15FB Posts this wk
Events: Readings at JCC
PR Feb. 22 FB Posts this wk
Events Month March
Week of: Focus: Passover
Mar. 1FB Posts this wk Theme: Passover
Mar. 8FB Posts this wk Keywords:
Mar. 15FB Posts this wk
Events: Various Passover Events
Mar. 22 FB Posts this wk
Month April
Schedule Content
8) Connect FB Relationships to the Real World
9) Cross-Promote!
Status Tagging
10) Install New PJ Library FB Apps on Your Page
New Facebook App: About PJ Library
New Facebook App: PJ’s Monthly Selections
Bonus: New Facebook Page Layout
Cover Photo
Milestones
Pin Content to Top of Page
Highlight Content – Width of Screen
Go For It!
