Beyond Identification – Barcodes in IndustryDavid Holliday

Beyond Identification – Barcodes in IndustryDavid Holliday

http://winco.cc/bcbb2-dh

Why?complex supply chainsvisibility

e-commerceauthenticity

brand protection

traceability

mobile marketing

inventory control

asset control

compliance

uniqueness

How?

uniqueness

How?

BarcodesRFID

US Patent #2,612,994

First Barcode Patent - 1952

Barcode Art - Bret daCosta

Barcodes have come a long way…

Barcode Geek Test

Answers here:

http://winco.cc/bcquiz

Which Barcode?

Uniqueness

Stamped Engraved Serial

Not globally uniqueCan’t be scanned

Uniqueness

UPC/GTIN Not uniqueCan be scanned

Uniqueness

MIL-STD-130 UID

Can be scannedGlobally Unique

Uniqueness Needs Standards

Department of DefenseMIL-STD-130/MIL-STD-129

Uniqueness Needs Standards

Department of DefenseMIL-STD-130/MIL-STD-129

Uniqueness Needs Standards

Aerospace ATA Spec 2000

Uniqueness Needs Standards

GS1 Standards

HIBCC Standards

2D Barcodes in Industry

• What is it?• Who made it?• How much is it worth?• Where is it?• Where has it been?• Where is it going?• Does it need maintenance?

2D Barcodes enable items to talk to us!

• Is it under warranty?• Has it expired?• Has it been recalled?

• Is it counterfeit?

2D Barcodes in Industry Huge Range of Scanners

2D Barcodes in Industry

QR Codes for Industry Too!

http://winco.cc/QR-I

Barcodes Holograms and other ideas

Authenticity

Authenticity

Over to Mr. O’Brien in a moment

MLK “I have a dream” speechencoded in 40 Datamatrix codessee: http://winco.cc/MLK-1

Thank You!

http://winco.cc/bcbb2-dh