Beyond Keyword Search with IBM Watson Explorer Webinar Deck

MC+A - Confidential and ProprietaryMC+A - Confidential and Proprietary

Beyond Keyword Search

Planning for Transition

MC+A - Confidential and Proprietary

Ground rules

+ To ensure audio quality, all attendees are muted. + Feel free to put any questions into the GotoWebinar chat area. + Having issues? Email [email protected] or Follow

@mcplusa and we’ll respond via Direct Message or by email.


Agenda

1. Intro2. Welcome3. About MC+A4. GSA Overview: The Long Winding Road.5. Plan your Transition

a. Stepsb. Alternatives

6. IBM7. Google Search Appliance Manage Services8. Q&A


Today’s Speakers

ALYCE OUTLAW

NA Watson Development Mgr

IBM

JIM GRECNI

Watson Executive IT Architect

IBM

Michael Cizmar

Managing Director

MC+A


About MC+AConnecting Business Intelligence.


Leadership

Award WinningWe won the Innovation Partner of the year award from Google Search for Work.

Global CompanyOffices located in Chicago, San Francisco and Santiago Chile.

Deep experienceOver 200 search related deployment, 12 commercial content connectors & 15 years of experience in search.

TransformativeWe transform business through technology and change management. We help users find magical moments that previously did not exist.


What we do


Our Clients


Our Practices

Cognitive SolutionsSearch should be a vital part of every business process and workflow.

Custom DevelopmentOnshore and nearshore custom application and solution development.

Analytics/Big DataIf it is worth building it should be worth measuring. Data is the new currency in the enterprise.

Change ManagementMoving from current state to future state in the enterprise, involving people, process and technology.


A Look Backward

Google Search Appliance


What did the GSA attempt to solve?




Where we’re at today.



Last chance to get your GSA -Enjoy 2 year sales through 2016.

GSA Introduction - First Google product for enterprises in the

market.

Goodbye GSA - No new sales. Appliances start to shut off.

No new sales - Get 1 year extensions through 2017.


Plan your Transition

Plan early plan often


It Starts with an Assessment

What did you aim to accomplish by implementing a Google Search Appliance



High Level Questions for Assessment+ How many GSA’s do we have?

+ Which part of the business owns the GSA’s?

+ Do you have resources allocated to keep them working?

+ What connectors/content sources are being indexed?

+ Deployment done with internal/external resources?

+ Are Analytics being tracked and reported?

We have an assessment guide to help


Did your GSA initiative achieve its goals

Audit the GSA to determine what it was meant to...was it successful



Did we achieve our goals?+ Assess accomplishments to original goal?

+ Do you want an OEM equivalent?

+ Identified gaps that should be resolved in any migration?

Get our GSA Assessment Guide .


Beyond Keyword


Plan for the Future


Google Cloud Search

Google’s future cloud based search solution



Google Cloud Search


Move to Cloud

Considering the opportunity of the Cloud



Move to the Cloud


On Premise Open Source

Options for On Premise



Stay On Premise


Moving Beyond Keyword Search

JIM GRECNIWatson Executive IT Architect - IBM

Jim GrecniWatson Executive IT [email protected]

Watson Explorer Overview

©IBM2016Pleasedonotdistributewithoutpermission

2

Discovery

• Helpfindquestionsyou’renotthinkingtoask

• Connectthedots&uncovernewpathways

• Leadtonewinspiration

Exploration• ConnectInformation• Identifycorrelations&

insights• Exploreyourproblem

areabetter

Engagement

• Understand,handle&fulfillintents

• Engageinadialogwithusers

• Answerquestionsaroundproducts&services

• Evaluateapresentedconditionorapattern

• Checkagainstasetofwrittenpolicyassertions

• Simplifydecisionmakingthroughcognitivevisualization

Cognitive Interactions

Today,Watsonbroadlyenablesfourclassesofinteractions

Decision

IBM Confidential

What is Watson Explorer?Elevator Pitch

IBM Watson Explorer combines search and content analytics with unique cognitive computing capabilities to help users find and understand the contextual information they need to work more efficiently and make better, confident decisions at the point of impact.

Watson Explorer enables organizations to• Explore: Securely connect to, search and explore all of your organization's data, regardless of format or

where it is stored or managed• Analyze: Gain insights from unstructured dark data with advanced content analytics using hypothesis-free

discovery• Interpret: Scale expertise with leading-edge cognitive services from Watson Developer Cloud

IBM Confidential

Enterprise Search Content Analytics360°Bus. Applications

Watson Explorer: 3 Ways to Explore & Analyze

IBM Confidential

Watson Explorer Component View

Security

Management and application development

Query Routing

Mobile Collaboration Application Builder

Solution Gallery

ContentMiner

Studio

Connectivity

…

CMS Email DBMS ExternalCRMWikisSupport Social SCMFilesystems

CloudBig Data

Indexing, search and analytics

Indexing Search

Content Analytics

Text Analytics

= available with Advanced Edition

Watson Explorer ApplicationsSearch • Analyze • Interpret Watson Developer

CloudCognitive and information

analysis services

Question AnswerRelationship ExtractionConcept ExpansionUser ModelingLanguage IdentificationMachine TranslationMessage Resonance

… more …

IBM Confidential

Connect to new data sources through custom connectors

Connectivity

…

CMS Email DBMS ExternalCRMWikisSupport Social SCMFilesystems

CloudBig Data

IBM Confidential

How Watson Explorer Learns

Knowledge Curation

Ground Truth Creation

Annotator Development

Annotator Evaluation

Runtime Deployment

Rules-Based

• Usesrulestoperformnaturallanguageanalysis

• Betterapproachwithsmallernumberofentities,simplerelationships

• Easytotraceanddebug• Mayrequireprogrammingfortherules,

sometimeswithasignificantlearningcurve

• Difficulttomaintainasthecomplexitygrows

MachineLearning

• Usesinferencesandstatisticalmodelstoperformnaturallanguageanalysis

• Taughtbyexampleswithouttheneedtowritecode

• Betterapproachwithlargenumberofentities,complexrelationships

• Somewhatopaquetothedeveloperandcanbemoredifficulttodebug

• Requirescreatinggroundtruth

WatsonExplorerContentAnalyticsStudio WatsonKnowledgeStudio

DEV SME

• CloudBased• Intuitive,NoCodeWriting• Collaborative• CostEffective• EnablesaHybridApproach• SupervisedTrainingYieldsHighPrecision• UseExistingWEXCAStudioAnnotatorsto

“Bootstrap”MachineLearning• LowerTrainingTimebyFactorof2

WatsonKnowledgeStudioBenefits

Data Source Crawl and Contextualize

Position for access

Analyze Output

For an animated overview, please go to:https://www.youtube.com/watch?v=ymUFadN_MO4

John Smith works for IBM. He has been in Big Blue for 20 years.

Person ORG

Requirestransformingunstructureddatatostructureddataandpreparingitbeforeitcanbeusedforfurtheranalysis.

What is Annotation?

(TextAnalytics)

IBM Confidential

• Best of breed enterprise search• On premise, public or private cloud• Flexible connectivity framework• Secure access per security model of repository• Search external and non-indexed sources• Unified view of customers, products, and other

entities• Powerful application builder • Collaboration tools

Exploring enterprise content with unified information applications

Narrative

IBM Confidential

Use Application Builder to quickly build applications leveraging Watson Explorer content as well as 3rd party systems such as SAP Hana.

Client data from cloud and enterprise

systems

News highlighted with Watson Relationship

Extraction service Account holdings from systems of record

Customer e-mails from corporate email system

Client notes from CRM

Recommendations and alerts based on structured and unstructured content

User’s search can be submitted to

Watson Developer Cloud services simultaneously

Narrative

IBM Confidential

Unified information applicationsInformation, analytics and insights presented in context

Dialog* and NLC* services enable natural language interaction with a user

Personality Insights* for deeper understanding of client

Data from enterprise systems such as CRM, DBMS, CMS and SCM

Analytics, in context

Activity feed for up-to-the-moment information

Data-driven alerts

Content analytics to reveal insights from unstructured data

Collaboration and information sharing

*Uses Watson Developer Cloud service

Narrative

IBM Confidential

Analyze unstructured content with Content Miner

Documents Facets Time Series Deviations Trends

Facet Pairs Dashboard SentimentConnections ReportsWatson Explorer Advanced Edition

Narrative

IBM Confidential

NHTSA Sample Data

IBM Confidential

Content Analytics Studio

• Tailor Watson Explorer to your business domain with advanced rule-based annotators

• Business users and SMEs can build rules for specific domains and languages

• No need write code - simple drag-and-drop interface

Create

Validate

Analyze

Modify/ Deploy

Watson Explorer Advanced Edition

Narrative

IBM Confidential

Add new annotations with rule or machine learning models from Watson Knowledge Studio.

IBM Confidential

Forrester ranks IBM a leader in search and knowledge discovery (2015)

Source: Forrester Research, 2015

“Hard questions make for hard answers. With Watson Explorer, IBM aims to make it easier to ask and answer hard questions. Watson Explorer allows domain experts to “train” the search engine to enhance the results. They can also enrich search indexes with advanced analytics such as sentiment analysis, image tagging, feed detection, and more by providing direct access to its Watson Developer Cloud, including the recently acquired AlchemyAPI.”

The Forrester Wave™: Big Data Search and Knowledge Discovery, Q3 2015

OK to distribute to customers

Narrative

IBM Confidential

Watson Explorer can be used as a standalone product behind an enterprise’s firewall and with other Watson cloud based services.

SaaSWatson Knowledge

StudioWatson Virtual Agent

PaaSLanguageAlchemyLanguageConversation Document ConversionLanguage TranslatorNatural Language

ClassifierPersonality InsightsRetrieve and RankTone Analyzer

On-Premises

Watson ExplorerSpeechSpeech To TextText to Speech

VisionVisual Recognition

Data InsightsAlchemyData

NewsDiscoveryTradeoff Analytics

IBM Confidential

Watson Explorer delivers cognitive exploration

Analyze, visualize, and discover insight in unstructured data through NLP and text analytics

Explore information from internal and external content through unified information applications

Interpret by applying cognitive capabilities to enhance, scale, and accelerate human expertise

Watson Explorer

Cognitive Explorationü Exploration across many

different sourcesü Content analytics ü Cognitive insights ü Delivered in a unified

information application

Watson Explorer Advanced Edition

Narrative


Google Search Appliance Manage Services

Wrapping Up



Questions?



Connecting With Us

www.mcplusa.com

plus.google.com/+mcplusa @mcplusa fb.com/mcplusa Channel MC+A

linkedin.com/company/[email protected]


Technology

Beyond Keyword Search with IBM Watson Explorer Webinar Deck