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Sara ColomboLucia Rampino
Design Department, Politecnico di Milano
Communication by products
\ Digital Communication \\ Visual Interfaces
\ Sensory Communication \\ Product appearance
A new product semantic?
A new product semantic?
Communication by products
\ Digital Communication \\ Visual Interfaces
\ Sensory Communication \\ Product appearance static messages
A new product semantic?
Communication by products
\ Digital Communication \\ Visual Interfaces
\ Sensory Communication \\ Product appearance
dynamic messages
static messages
A new product semantic?
Communication by products
\ Digital Communication \\ Visual Interfaces
\ Sensory Communication \\ Product appearance
dynamic messages
static messages
A new product semantic?
Communication by products
\ Digital Communication \\ Visual Interfaces dynamic messages
static messages\ Sensory Communication \\ Product appearance
A new product semantic?
“The water is boiling”
Figure: One kettle by Vessel Ideation
A new product semantic?
“You are using much/little energy”
Flower Lamp by Interactive Institute - Swedish ICT
A new product semantic?
Smart Second Skin Dress by Jenny Tillotson
“ I feel happy / sad / angry...”
Aims
\ Can Dynamic Products be a valid alternative to interfaces in the communication of messages from products to users?
\ What are the limits and potentials of this hybrid communication, both from the designers’ and the users’ points of view?
Exploring the field of dynamic products:
Methodology
Methodology
Study 1
Study 2
Study 3
Methodology
Study 1
Study 2
Study 3
Case Study approach
Design workshop (designer’s perspective)
Qualitative interviews (user’s perspective)
Methodology
Study 1
Study 2
Study 3
Case Study approach Descriptive FrameworkRole of senses in the communication
Design workshop (designer’s perspective)
Qualitative interviews (user’s perspective)
Study 1
\ Case studies collection: 48 examples of dynamic products (concepts, protoypes, products)
Study 1
\ Case studies collection: 48 examples of dynamic products (concepts, protoypes, products)
\ Description and classification of dynamic products: Descriptive Framework
messagesource
product
environmentproductenvironment
person
person
Study 1 | descriptive framework
Coral cooking by W. Spiga & J. Martins
Noi by design-people
Hug Shirt by Cutecircuit
messagesourceproduct
environmentperson
messageaimdata
action
action-aimed
data-aimedStudy 1 | descriptive framework
Ambient Orb by Ambient Devices
I-Dration bottle by Cambridge Consultants
messageaimdata
action
messagesource
sensorystimulus
productenvironment
person
visualtactile
auditoryolfactory
Study 1 | descriptive framework
Sensory map
movement
whole
body
shape
sight
colourbehaviour
light
dynamic
still
deta
ilssu
rfacegr
adie
nt
deco
ratio
n
unifo
rm
colo
ur
rotation
translationjumpvibrationoscillation
opening
movem
ent
touchshape
tempe
ratur
ewhole body
surface
detai
ls
cold
warm
vibra
tion
rubb
ing
ryth
mica
lco
ntin
uativ
e
pres
sure
global
continuative
rythmical
localsound
digitalrhythm
pitch
internal recorded
volume
physical external
smellchemical
designed
chosen by user
natural
sensory stimulus
appearing/disappearing
Study 1 | descriptive framework
Study 1 | results
Product dynamic features can be adopted to communicate dynamic information
All sensory modalities are addressed by dynamic products (sight is dominant)
Descriptive Framework
Roles of senses and sensory stimuli
Study 1
Study 2
Study 3
Design workshop (designer’s perspective)Testing sensory mapDesigners’ attitudes towards dynamic products
Qualitative interviews (user’s perspective)
Case Study approach
Study 2
Study 2
Aim: Designing more pleasant sensory experiences for users during the interaction with a dishwasher
14 master students of Design&Engineering from Politecnico di Milano
1 worldwide company of domestic appliances
1 week
static sensory features dynamic sensory featuresas communicative elements
Study 2 | design workshop
Tools:
Sensory map
Presentation about dynamic products movement
whole
body
shape
sight
colourbehaviour
light
dynamic
still
deta
ilssu
rfacegr
adie
nt
deco
ratio
n
unifo
rm
colo
ur
rotation
translationjumpvibrationoscillation
opening
movem
ent
touchshape
tempe
ratur
e
whole body
surface
detai
ls
cold
warm
vibra
tion
rubb
ing
ryth
mica
lco
ntin
uativ
e
pres
sure
global
continuative
rythmical
localsound
digitalrhythm
pitch
internal recorded
volume
physical external
smellchemical
designed
chosen by user
natural
sensory stimulus
appearing/disappearing
Study 2 | design workshop
Tools:
Sensory map
Presentation about dynamic products
Final Questionnaire:
Usefulness of the lecture and the map
Difficulties during the design process
movement
whole
body
shape
sight
colourbehaviour
light
dynamic
still
deta
ilssu
rfacegr
adie
nt
deco
ratio
n
unifo
rm
colo
ur
rotation
translationjumpvibrationoscillation
opening
movem
ent
touchshape
tempe
ratur
e
whole body
surface
detai
ls
cold
warm
vibra
tion
rubb
ing
ryth
mica
lco
ntin
uativ
e
pres
sure
global
continuative
rythmical
localsound
digitalrhythm
pitch
internal recorded
volume
physical external
smellchemical
designed
chosen by user
natural
sensory stimulus
appearing/disappearing
Study 2 | design workshop
Study 2 | results
Design Results 12 concepts | 6 dynamic products
Study 2 | results
Results
Designers focused on visual and tactile features (tangible features). Sound and smellwere overlooked
Feasibility was one of designers’ concerns (use of light)
Educational gap about dynamic products and how to handle dynamic sensoryfeatures to communicate information (no previous knowledge)
Positive response about the sensory map and the lecture (inspiring) -For some it was too detailed
Study 1
Study 2
Study 3
Design workshop (designer’s perspective)
Qualitative interviews (user’s perspective) User’s reaction to dynamic productsCommunication + Experience
Case Study approach
Study 3
Study 3
description
picture
Explorative study with users> Qualitative interviews
Visual cards for each product of Study 1
_09
The product in the card is “Scent of Time” by Hyun Choi
Study 3
15 dynamic products were selected
5 users (age 19-60)
Explorative study with users> Qualitative interviews
Visual cards for each product of Study 1
Study 3
15 dynamic products were selected
5 users (age 19-60)
Explorative study with users> Qualitative interviews
Visual cards for each product of Study 1
> Limitations
- Visual test- Test of hypothetical design- Limited number of users
Aim:insights about the difficulties and the advantages (pros and cons) of dynamicproducts as perceived by the users
Study 3
Interview structure:
5 questions about the communication performed by dynamic products
5 questions about the experience with dynamic products
Results> Communication effectiveness: difficulties
accuracy of the information- lack of details
Study 3
U1: “it would be useful to havenumbers showing the exacttemperature in addition to colour”
Ambient Orb by Ambient Devices
Results> Communication effectiveness: advantages
Study 3
U4: “this kind of sensation iseasy to interpret and requires lesseffort and concentration”
U5: “Sound is enough to getthe message, as theinformation is not complicated”
simplification of the communication - a direct sensation requires less effort
I-Dration bottle by Cambridge Consultants
Study 3
U3: “A colour change informs about a change in temperature, but it is not asking me to do anything. A flashing light would be more effective in alarming”
Results> Communication effectiveness: advantages
hortatory power- vibration, sound, flashing light = alarm- colour = suggestion
Study 3
Results> Experience
Study 3
Results> Experience
Emotions > list of 14 emotions by Desmet
Study 3
Results> Experience
Emotions > list of 14 emotions by Desmet
31 positive emotions
9 negative emotions
fascinationpleasant surprise admirationdesireamusement inspiration
Study 3
Results> Experience
PleasantnessEngagement
very high
high
medium
low
very low
very high
high
medium
low
very low
3
9
2
1
3
8
2
1
1
Would you prefer to receive the information by an interface?
Study 3
Results> Dynamic products vs interfaces
Would you prefer to receive the information by an interface?
- Users would prefer to have more details in somecases
- They would never replace the direct sensation withan interface
Study 3
Results> Dynamic products vs interfaces
Conclusions | study 1 + 2 + 3
Immediacy & simplification of the message.
Evidence of the stimulus.
Hortative power.
Discretion. (Intimacy, less explicit, hidden and subtle communication)
Fascination, surprise, engagement.
Variety. (Role of senses)
Dynamic products: Potentials
U
U
U
U
U
D
Conclusions | study 1 + 2 + 3
low intuitiveness (constructed meaning).
Accuracy.
Sight dominance.
Educational gaps.
Technical feasibility.
Context dependency.
Dynamic products: Limits
U
U
D
D
D
D
Conclusions | study 1 + 2 + 3
Final remarks
Advantages are mostly connected to user’s experience; Difficulties lie in thedesign process
Explorative studies, not exhaustive
Limitations in each study require deeper investigations
However, this analysis returns interesting insights about the current situation in terms of the development, diffusion and users’ acceptance level of dynamic products
