Beyond SEOAlternative methods of promoting your WordPress store

Adam Sewell@adamsewell

Who is this guy?

Adam Sewell➔ SMB Managed Services Provider➔ WordPress Developer➔ SMB Ecommerce Consultant➔ Shopp Contributor

Who is this talk for?

➔ WordPress Store Owners➔ Freelancers ➔ Mom and Pop Shops

www.tinyelk.com

We are not a marketing firm!

www.tinyelk.com

We work with mom and pop shop(p)s.

www.tinyelk.com

There is no Silver Bullet

www.tinyelk.com

Word Of Mouth

www.tinyelk.com

Word Of Mouth

Will always the most powerful form of

marketing!

www.tinyelk.com

➔ Started by Brandi Temple in 2008

➔ Promoted almost exclusively through Facebook

➔ Steve Chase just invested $20 mil in the company

➔ Lexington, NC Based

lollywollydoodle.com(sadly not WordPress)

Lolly Wolly Doodle

www.tinyelk.com

Word Of Mouth

Get people talking about your business.

www.tinyelk.com

Be Creative With Your Marketing!

www.tinyelk.com

Charles Forster

www.tinyelk.com

The Coffee Experiment➔ Provided $200 to pay for coffee

for every customer that comes in that morning.

➔ In agreement, the coffee shop will hand out a flyer for our business/products to every customer.

➔ Limited to $5 or less and only coffee.

➔ Drive them to your website with your printed materials.

www.tinyelk.com

The Coffee Experiment➔ Provided $200 to pay for coffee

for every customer that comes in that morning.

➔ In agreement, the coffee shop will hand out a flyer for our business/products to every customer.

➔ Limited to $5 or less and only coffee.

➔ Drive them to your website with your printed materials.

➔ “Wow! Who does that anymore?”➔ “That is so awesome!”➔ “Thank You! I was having a bad

morning till now!”

www.tinyelk.com

Customer Service as a Marketing Tool

www.tinyelk.com

Use Customer Service to create raving fans

www.tinyelk.com

Testimonials and Reviews

www.tinyelk.com

Community Groups

www.tinyelk.com

Community Groups

➔ Kiwanis International➔ Civitans➔ Business Networking Groups

www.tinyelk.com

MediaAdvertising for Free!

www.tinyelk.com

Media

➔ Press Releases ➔ Become an “expert” in your

field/niche.➔ Letters to the Editor➔ Doing something awesome? Contact a

reporter.

www.tinyelk.com

MediaNotey.org

➔ Encrypted note sharing - before it was cool

➔ Short lived life➔ Great example of how you can get free

press

www.tinyelk.com

Media

www.tinyelk.com

Remember You Are Marketing Yourself

www.tinyelk.com

Scratch The Niche!Marketing to an online niche community

www.tinyelk.com

Tactical Night Vision Company

➔ Involved in their niche community➔ Multiple Forums

◆ Vendor Status➔ Writes honest reviews of their own

products

www.tinyelk.com

Discussion TimeWhat has worked for you and your small business?

www.tinyelk.com

Thank YouAdam Sewell

@adamsewelltinyelk.com

adamsewell.me