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Scott Zelle, Anthony Allen, Raymond Tan, Mark Maltese
New Cement Mixture
Outperforms industry standard
Distributable in bulk to select companies
Marketing towards large companies in cement industry
7 main cement companies in US
“Green” technology
Ideal for achieving sustainability incentives for public sector projects
Bio-polymer additive is an investment in durability and safety
Paramount for public sector projects (eg. bridges, highways, etc.)
Achieves “green tax credits” and government sustainability incentives
Social impact
Private sector projects would need less maintenance
New proprietary mixture
50% polyisocyanate
25% starch powder
25% cellulose powder
Tested for long-term performance
Easy to integrate into curing process
Produce bio-polymer batches from raw materials and deliver to companies
7 Highest grossing North American Concrete Producers
Well established companies with an international presence
Keeping client portfolio small initially will simplify logistics and reduce overhead
Each of the 7 main players identified had over $1 Billion net sales in 2011
$10 Billion
$20 Billion
0 0
U.S. Ready Mix Concrete Sales (2011)
Estimated U.S. Sales of Top 7 Producers
U.S. Sales of other Producers (Includes Imports)
Note: U.S. Sales for Top 7 was estimated based on net global revenue
33.3% Market Share
Conferences
Various Tables
Networking
Product Sampling
Sales Representatives
Company Visits
Magazine Articles
Product Discovery
Sales Representatives
Show why company needs our product
Be a familiar face
Tax Incentives
Savings by using market research
Lobbying for legislation
Word of Mouth
Newest and Best technology
Concrete Additives- small business competitors
Concrete Sealing (using acrylic solvents)
Alternate cutting edge technology in-process
Bacterial-reinforced concrete
Alternate proprietary chemical mixes
Imitators to polymer technology
Main Startup Cost? Fees in Month 1
Building/Facilities 30,000$
Modifications 30,000$
Equipment 1,500,000$
Website 4,000$
Training 24,000$
Research and Development 250,000$
Licenses 300$
Legal Costs 14,000$
Inventory 60,000$
Salaries 94,167$
Working Capital 20,000$
Supplies $3,220,867
Total Startup Costs 5,247,333$
Year 1 Year 2 Year 3
Fraction of Large Scale
Concrete Market 0.05 0.10 0.15
Tons of Additive produced 535000 1070000 1605000
Net Sales 482,262,375$ 967,766,850$ 1,456,999,740$
Cost of Polyisocyanate 401,250,000$ 802,500,000$ 1,203,750,000$
Cost of Sawdust 16,050,000$ 35,310,000$ 58,261,500$
Cost of Rice Powder 60,187,500$ 120,375,000$ 180,562,500$
Gross Profit 4,774,875$ 9,581,850$ 14,425,740$
Transportation of Goods 540,000$ 240,000$ 240,000$
Equipment 1,500,000$ 300,000$ 300,000$
Website Operation 4,000$ 1,000$ 1,000$
R&D 3,000,000$ 3,000,000$ 3,000,000$
Inventory Containers 120,000$ -$ -$
Legal Fees 14,000$ -$ -$
Employee Salaries 1,329,000$ 1,305,000$ 1,320,700$
Facility Utilities 24,000$ 25,000$ 26,000$
Operating Income (1,756,125)$ 4,710,850$ 9,538,040$
Looking for Round 1 seed money of $2 million Proprietary and manufacturing establishment costs
Looking for early market partners able in return for: Privileged first-year pricing
Exclusive contracts
Acquisitions
“If you know anybody who might fit that bill, feel free to recommend us!”