Upload
raimo-van-der-klein
View
3.183
Download
0
Embed Size (px)
DESCRIPTION
Personal presentation I gave at Mobile Convention Amsterdam. I couldn't zoom out more than this.. Next time I will be more on this earth ;-)
Citation preview
© 2011, Layar Confidential and Proprietory
The Birth of the Digital EyeApril 19th 2011Mobile Convention AmsterdamRaimo van der Klein
The Birth of the Digital Eye
© 2011, Layar Confidential and Proprietory
Raimo van der Klein (1973)
Product Marketing Manager - Nokia NetworksKey Account Manager - Nokia Mobile PhonesPrincipal Innovation Manager - KPN Mobile Consumer“ZZP’er” working on Mobile at NOSChairman/Co-founder Mobile Monday AmsterdamCo-founder SPRXmobileCEO/Co-founder Layar
© 2011, Layar Confidential and Proprietory
Disclaimer
© 2011, Layar Confidential and Proprietory
This is a wake-up call
© 2011, Layar Confidential and Proprietory
550.000.000 years ago a period started called the Cambrian explosion
© 2011, Layar Confidential and Proprietory
Life on earth exploded in all it’s infinite variety.The “Big Bang” of biology
© 2011, Layar Confidential and Proprietory
What caused this explosion of life?
© 2011, Layar Confidential and Proprietory
Organisms were blind before this period.
© 2011, Layar Confidential and Proprietory
Then the first organisms started to see. It changed the game forever.
© 2011, Layar Confidential and Proprietory
Switching on the light.
© 2011, Layar Confidential and Proprietory
© 2011, Layar Confidential and Proprietory
What am I looking at? Resource? Risk? Prey?What is the relation with the “object”.
Consumer - Resource interactions changed. Predation exploded.
Prey also adapted.. Avoiding detection..
Avoiding attack
Grouping as a form of defense. Avoiding capture.
Conclusion:Next to the explosion of diverse life, eyes also changed the way we relate and interact with the
objects in our context.
Back to now...
Our relation with the objects around has changed the last decades. Media, products, advertising, content..
We are blinded again. Not able to see through the “spectacle”.
The Spectacle"In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation. " — Guy Debord
Enter Technology!
© 2011, Layar Confidential and Proprietory
We are witnessing the birth of the “digital eye”. The most powerful sensor yet. It will only take one generation..
A very first version of this “Digital Eye” is in your pocket right now.
© 2011, Layar Confidential and Proprietory
We see deeper levels of reality of the objects around us. Creating Transparancy. It makes us see beyond the Spectacle.
The web is it’s (digital) light source.. Shining knowledge on all objects. We can see the digital reflections in daily life.
© 2011, Layar Confidential and Proprietory
It makes us stand still and have a deeper relation with the objects in our space. We just are with the objects. Triggering a learning experience.
© 2011, Layar Confidential and Proprietory
WTF? Wait a minute.
Changing the consumer - resource interactions with the objects around ONCE AGAIN?
© 2011, Layar Confidential and Proprietory
Which again, like 550 million years ago, exposes the predators. Hello little predators..
© 2011, Layar Confidential and Proprietory
Nike Mc DonaldsBP
Marlboro
Gilette
CBS Outdoor
Apple
L’Oreal
Procter& Gamble
Digital eyes everywhere. EVERYWHERE!
© 2011, Layar Confidential and Proprietory
Time for counter measures..?Avoid detection, avoid attack and avoid capture.
© 2011, Layar Confidential and Proprietory
Computer Vision Dazzlean unobvious style of camouflage because its eye-catching patterns and colors draw attention instead of hiding from it. As decoration, CV Dazzle can be boldly applied as hair styling or makeup, or together in combination with accessories. As camouflage, this facial markup works to protect against automated face detection and recognition systems by altering the contrast and spatial relationship of key facial features. The variations are limitless.
Avoid detection.Modern camouflage
Insta-grouping. Avoid capturing. Aggregating our opinions to counter attack.
Don’t mess with me. I have 1.000.000+ followers on Twitter. Avoid attack.
Expect to be “attacked”.
the leakin yourhometown
byMark SkwarekJoseph Hocking
We are at the beginning of a new evolutionary rat-race
So. Space is not exclusive
The Spectacle will be jammed.
I know you're out there. I can feel you now. I know that you're afraid... you're afraid of us. You're afraid of change. I don't know the future. I didn't come here to tell you how this is going to end. I came here to tell you how it's going to begin. I'm going to hang up this phone, and then I'm going to show these people what you don't want them to see. I'm going to show them a world without you. A world without rules and controls, without borders or boundaries. A world where anything is possible. Where we go from there is a choice I leave to you.
- Neo
Thank you! [email protected]
© 2011, Layar Confidential and Proprietory
"It is easy to forgive a small child afraid of the dark, but not a full-grown man afraid of the light." -Plato