Blacksmith Award Winners

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2011 Blacksmith AwardsCincinnati PRSA#CincyPRSA2011 Blacksmith Awards#CincyPRSA

2011 Blacksmith Co-ChairsShara ClarkBarbara Grimsley

Blacksmith CommitteeAndrew ShippGail MyersClaire GuapponeJennifer DexterCheryl BeslAnna HoganElliot CampbellThank You!

2011 Blacksmith Awards#CincyPRSA

Platinum Sponsor

2011 Blacksmith Awards#CincyPRSA

Silver Sponsors

2011 Blacksmith Awards#CincyPRSA

2010-2011 APR Recipient

Ashley Walters2011 Blacksmith Awards#CincyPRSA

Amy Scalia

Cincy ChicCincinnati ProfileStar 64

2011 Blacksmith AwardsCincinnati PRSA#CincyPRSA

Tactics

2011 Blacksmith Awards#CincyPRSA

Media Relations

News Conference / Publicity Stunt

2011 Blacksmith Awards#CincyPRSA

Blacksmith

gyro Public Relations

Get Back to Scratch at NRA

2011 Blacksmith Awards#CincyPRSA

News Conference/Publicity StuntBack to Scratch at NRAIn support of the Get Back to Scratch movement, Buddy Valastro created and unveiled a custom cake creation for the Get Back to Scratch booth at the 2011 National Restaurant Association (NRA) Show. The cakes design was kept secret, and Valastro formally unveiled the cake in conjunction with a brief press conference.

More than 30 registered media outlets were present for the press conference and unveil of the giant Hobart replica mixer cake. gyro Public Relations2011 Blacksmith Awards#CincyPRSA

Media Relations

Press Kit or Media Website

2011 Blacksmith Awards#CincyPRSA

Bronze Award

Northlich for Face:Meth

Face:Meth Kit Focuses on Education

2011 Blacksmith Awards#CincyPRSA

Press Kit or Media WebsiteFace:Meth Kit Focuses on EducationNorthlichs strategic meth education campaign built a partnership between local law enforcement and retailers to increase awareness of the products used to cook meth and how to report suspicious meth-related purchases to ultimately increase meth tips and arrests.

Northlich created a meth education kit for law enforcement officials to distribute to retailers and pharmacies. The face:meth kit included: a video, information cards, a scavenger hunt, and a poster and cashier cards.

Northlich for Face:Meth2011 Blacksmith Awards#CincyPRSA

Media Relations

Best Placement

2011 Blacksmith Awards#CincyPRSA

Silver Award

Game Day Communications: Jackie Reau & Betsy Ross

Flying Pig Marathon Photo Essay in Inc. Magazine

2011 Blacksmith Awards#CincyPRSA

Best PlacementFlying Pig Marathon Photo Essay in Inc. Magazine In 2011, the Flying Pig Marathon applied for and received green certification. This major effort became a primary theme in Game Days media relations outreach and was on their pitch list for the 2011 race.

The two-page photo spread appeared in the July/August issue of Inc. Magazine with 700,000 impressions and $764,500 earned media value.

Game Day Communications2011 Blacksmith Awards#CincyPRSA

Silver Award

gyro Public Relations

Cincinnati Bell/Taft High on ABC News

2011 Blacksmith Awards#CincyPRSA

Best PlacementCincinnati Bell/Taft High on ABC NewsOn March 18, 2011, ABC World News with Diane Sawyers Person of the Week was the principal of Robert A. Taft Information Technology High School. The school went from a graduation rate around 20 percent to receiving an Excellent rating on its state report card.

To promote the turnaround, professionals from Taft High School, Cincinnati Public Schools, Cincinnati Bell and gyro worked together to tell a comprehensive story with ABC News. The story sentiment was highly favorable resulting in positive nationwide exposure for Cincinnati Public Schools and Cincinnati Bell. gyro Public Relations2011 Blacksmith Awards#CincyPRSA

Silver Award

Northlich for Buffalo Wings & Rings

Buffalo Wings & Rings Lands on Nations Restaurant News

2011 Blacksmith Awards#CincyPRSA

Best PlacementBuffalo Wings & Rings Lands on Nations Restaurant NewsAs part of a communication rollout of new brand positioning to its franchisees, Buffalo Wings & Rings looked to Northlich for placement in a publication that would reinforce the brand story to current and potential franchise owners and investors. Northlich identified Nations Restaurant News as the top choice publication.

Following the successful interview with Nations Restaurant News, they announced the brand re-launch to all franchisees during the annual BW&R Franchise Meeting. During the first day of the meeting, Nations Restaurant News released the latest issue featuring the interview.Northlich for Buffalo Wings & Rings

2011 Blacksmith Awards#CincyPRSA

Blacksmith

Mary Beth Weaver & James Czar

Cincy Blues Societys Winter Blues Fest Coverage in Metromix Cincinnati

2011 Blacksmith Awards#CincyPRSA

Best PlacementWinter Blues Fest CoverageMetromix CincinnatiThe Societys Winter Blues Fest event is the organizations primary fundraiser for the Blues in the Schools program, Having the Winter Blues Fest highlighted in Metromix Cincinnati was significant in raising awareness and excitement, as well as increasing ticket sales.

Metromix Cincinnati featured the Winter Blues Fest as the primary cover story, in a full-page article with photos and as the largest call-out event on the Get Out calendar section.Cincy Blues Society

2011 Blacksmith Awards#CincyPRSA

Media Relations

Op-Ed/Bylined Article

2011 Blacksmith Awards#CincyPRSA

Bronze Award

Strata-G Communications

Neace Lukens Financial Executive Article

2011 Blacksmith Awards#CincyPRSA

Op-Ed/Bylined ArticleNeace Lukens Financial Executive ArticleAs part of the public relations engagement with Neace Lukens, Strata-G was charged with the task of increasing Neace Lukens brand awareness and helping to position the company as a thought leader in the insurance and financial industries.

In the fourth quarter of 2010, as a result of a proactive thought leadership pitch, Strata-G secured a bylined article opportunity about Health Care Reform for Scott Heiser, president of Neace Lukens' outsourced employee benefits division, in Financial Executive magazine. Strata-G Communications

2011 Blacksmith Awards#CincyPRSA

External Communications

Annual Report

2011 Blacksmith Awards#CincyPRSA

Blacksmith

Tom Schick & Denis Orner for Mercy Neighborhood Ministries

Mission. Momentum. Results. 2010 Annual Review & Financial Report

2011 Blacksmith Awards#CincyPRSA

Annual ReportMission. Momentum. Results. Founded in 2007 through the merger of three previously existing social agencies, Mercy Neighborhood Ministries faced many communication challenges as it sought to bring the cultures and supporter bases of the predecessor agencies into a single organization. The 2010 annual report provides a modern professional approach.

Annual report donations for 2010 were18% more than the total of all those received in 2009, and the average gift was15.6% larger.Tom Schick & Denis Orner

2011 Blacksmith Awards#CincyPRSA

Internal Communications

Internal Communications / Internal Magazine

2011 Blacksmith Awards#CincyPRSA

Blacksmith

Sunglass Hut Communications Team

Fyi Magazine

2011 Blacksmith Awards#CincyPRSA

Internal MagazineFyi MagazineFYi Magazine is a monthly publication for Sunglass Hut used to make a connection about company culture. It is a fun way to provide insight on the overall brand strategy, career development opportunities, community events and recognize associates. In return, associates feel more connected to what's happening with the brand.

In an FYi Associate Satisfaction Survey polled earlier this year, more than 80% of responds noted that almost always the material provided content that was useful to connect with customers. Sunglass Hut Communications Team2011 Blacksmith Awards#CincyPRSA

Internal Communications

Employee Event

2011 Blacksmith Awards#CincyPRSA

Silver Award

The Eisen Agency

Stevenson Color: 85th Anniversary Employee Event

2011 Blacksmith Awards#CincyPRSA

Employee EventStevenson Color: 85th AnniversaryTo celebrate 85 years of successful business, Stevenson color launched a rebrand that included a new logo and website. To kick off their new look and thank employees, they hosted an employee event.

Out of the 150 employees that were invited to attend, 140 attended the event. As a result of the media relation efforts, the Cincinnati Enquirer wrote a Sunday Business Feature on Stevenson Color that covered their extensive history and success in business.The Eisen Agency

2011 Blacksmith Awards#CincyPRSA

Silver Award

Northlich

Northlich Lifts Employees With Creative Storytelling

2011 Blacksmith Awards#CincyPRSA

Employee EventNorthlich Lifts Employees With Creative StorytellingNorthlich leadership wanted to unite employees around the agencys ability to differentiate itself in a crowded marketplace through its unique approach to creative storytelling. They transported employees for a day-long meeting to Aileron, a banquet center designed specifically for company events. The agenda included a facilitated working morning session as well as an afternoon awards ceremony. During lunch and scheduled breaks, employees enjoyed the beautiful grounds. The results of the post-event survey were overwhelmingly positive, with 64 percent of employees raving about the venue.Northlich

2011 Blacksmi