Blog Promotion Strategiesand Measurement

Manoj JasraEnquiro Search Solutions, Inc.

Why Blog?• Relationships with Consumers• Thought Leadership• Education• Generate Revenue• Make Your Opinion Count• Gosh Darn It – It’s Fun!

What Makes A Blog Unique?• Design• Content/Topics• Perspective• Writing Style/Theme• Individual vs. Team• Examples?

Community through Subscribers• FeedBurner

– Publicize– Optimize– Monetize

• Make it Prominent and Simple• Don’t Forget About Email• Be Creative

Relationships

• Creates Awareness• Networking Opportunities• Opens Doors• Builds Authority• Link Love• Who Doesn’t Like Being Popular?

Content Strategies• Post Length• Single vs. Multi Author• Strategy vs. News• Series on Hot Topics• PDF• Get Syndicated• Contests and Guest Bloggers

Social Media and Networking• MySpace• Facebook• Twitter• Digg, Delicious, Reddit,

Stumbleupon• Social Poster

Metrics and Measurement• Posts Viewed (pages/visit)• Subscribers

– Click Throughs– Outgoing Links

• Comments• Downloads • Buzz and Media Mentions

What Doesn’t Work?• Affiliates

– Text Link Ads / Review Me• AdSense in Posts and Feeds• Reducing Frequency• Excessive Social Bookmarking• Repeating the News

What Has Worked For Me• Emailing Industry Analysts• Blog Sponsors• Subscription in Footer• Blogging Contests• Podcasts and Interviews• Constant Testing• Sponsored Reviews

Questions?

manoj@enquiro.com