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GET TING OFF ON THE RIGHT FOOT!
Blog Workshop
About Me
Marketing Professor: e-Publishing
Web Strategy for 8 + years1 Year Personal Blogging
ProjectCurrently a Strategic
Marketing Consultant
Before Starting
What is the purpose/mission of your blog? Career advancement Generate business/clients Make money Personal growth
What are your tangible goals? # subscribers, comments, shares, timeframe, etc.
Who Cares?
Think about your audience. What are their needs & expectations? Be useful.
Where are they on the web? Select your feeder sources.
What is your strategy? Create some boundaries.
Don’t try to be everything to everyone!
12 Tips for Success
1. Create an editorial calendar, but don’t expect to stick to it – unplanned posts are often the best.
2. Publicize some commitments.3. Include your photo and your personality.4. Develop your taxonomy ahead of time (categories,
tagging, keywords).5. Be consistent with your style (short vs wordy, creative
vs to-the-point).6. Get out there with your camera, now! And remember
Creative Commons.
12 Tips for Success
7. Use a variety of supporting media (video, infographics, photos, audio, etc.) but make it relevant. Use captions.
8. Don’t lose them once they are there. Let them subscribe via email and RSS. Ask for comments.
9. Reuse your content – share with other blogs.10. Be original! Don’t just recycle other people’s content.11. Keep your eyes open! Good content comes from many
sources – not just your own head.12. They won’t laugh at you!
Choose the Technology
WordPress: Free version vs. Open-source, downloadable version
Supporting Accounts/Tools: YouTube or Vimeo Google (Analytics) Gravatar, Feedburner Facebook, Twitter, Flickr
Activity: Set up a blog on WordPress.com
Appearance Options
Naming your blog + URL Name can change, URL remains
the sameSelect a Theme with Options
Header, Mobile Options, Custom Options (colours, etc.)
Core Widget Set: Recent Posts, Archive, Categories,
RSS & E-mail Subscribe, Menu
Theme Options
Activity: Set up your Blog’s Appearance
Important Settings
Reading Settings – Your front Page, # of posts per page, auto-email to subscribers
Privacy Settings – Search enginesSharing Settings – Enable social media
Activity: Enable Social Media for your Blog
Making a Post
Capture inspiration when you have it – set aside a chunk of time
Don’t force it – walk away and come back to it
Get someone else to read it!Include blog and post-specific
keywordsMake promoting it part of the
publishing processCelebrate each post!
Scary, but Rewarding!
PR & Marketing Blogs
Find the leaders: http://adage.com/power150/shankman.comchrisbrogan.combriansolis.comsethgodin.typepad.com/seths_blog/