1. The Social Media ShiftBloomThink | Billy Cripe 1

2. AGENDA Social Business vs Social Media The Millennial Shift Audience Strategy Channel Strategy Social Strategy 2

3. Global Social Media Adoption Fall 2011

4. Industry Loves Social Business 4

5. But Still Has A Long Way To Go Percent Of B2B Organizations Who Are Fully Leveraging Social Media % 5

6. Having Access To An Espresso Machine Doesnt Make You A Barista Having Social Media At Work Doesnt Make You A Social Business 6

7. AGENDA Social Business vs Social Media The Millennial Shift Audience Strategy Channel Strategy Social Strategy 7

8. The Millennials Largest Generation in US History 78 million strong Value Form over Function They are exerting force 8

9. Look Before You Leap Hope & An Intern Is Not A Strategy Consistency, Content & Creativity It Doesnt Matter Whos PushingFaster & easier with wider reach meansyou can fall farther & hit harder 9

10. AGENDA Social Business vs Social Media The Millennial Shift Audience Strategy Channel Strategy Social Strategy 10

11. Audience Strategy: 3 User Types Seekers aka: Urgent Now Immediate Facts How do I?

12. Audience Strategy: 3 User Types Gamers aka Bored Now Whats interesting? Invite Action

13. Audience Strategy: 3 User Types Status Checkers aka Repetitive Now Whats changed? At a Glance.

14. AGENDA Social Business vs Social Media The Millennial Shift Audience Strategy Channel Strategy Social Strategy 14

15. You Are Already Doing It (just not well) Use Box.net, Dropbox, Slideshare, ECM? Communicate with internal/external teammates via SCRM, FB, LI, Blog? Check work email from your smartphone while away? 15

16. Facebook Pictures! Contests Listening Local Events Awareness Apology Just In Time Aspirations Specials Connecting Mobile 16

17. Twitter Trends Commentary Real Time Engage Repetition Awareness Listening Influence News Alerts Footprint Endorse 17

18. LinkedInYOU! Groups Narrowly Target Company Business Intelligence Ask for Introduction Awareness Message Amplification Entry Into Enterprise 18

19. AGENDA Social Business vs Social Media The Millennial Shift Audience Strategy Channel Strategy Social Strategy 19

20. Social Strategy Comes First

21. then the hard part

22. Free to set up. Time,Cost & Coordination to maintain

23. This may all seemoverwhelming

24. It may have gone by fast

25. You may not get Social MediaOr how all the newtechnology fits in. You may not get Millennials

26. ButBloomThink Can Help Them Get You

27. 28

28. Billy CripePrincipal BloomThinkerBloomThink.combilly.cripe@bloomthink.com+1 (612) 205-3762Twitter: @billycripeFacebook: facebook.com/bloomthink

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