Business Plan

Declining and aging farmer population Growing food demand worldwide By 2050 +3.5 billion more people Agricultural production in moving towards big

business, but it have to start small to grow big. Our vision is bigger than one project….

Disease, pest pressure, etc. causing a major decline in tropical fruit & citrus production.

Contributing to decline: Poor land stewardship Poor application of technologies available Poor integration of conventional & organic cultural

practices Demand for tropical fruit and citrus is increasing,

esp. niche markets

Create a “Paradigm” shift & reverse the decline by: Practicing environmentally friendly land stewardship

in fruit grove productionVermiculture - Soil “husbandry” to create “living” soil

fertilitySoil nutrition & pest management with natural chemistry

Use innovative technologies to increase productivityMicropropagation & Micro-Budding technologies

Integrate conventional/organic practices when appropriate for maximum results

Technology/Production advantages Micro-propagation/Micro-bud technologies Advanced Hydroponics & Fertigation High density planting Precision farming Plant nutrition Vermiculture

Bio-security & Phyto-sanitation Brand distinctive Advantage over imports

Growing Niche markets Papaya Pineapple Lime Clementine Mango

Micropropagation Advanced Hydroponics

Nutrient Optimization

High Density (750/Ac)

Bio-security

Niche Markets

Capture 4.2% of the current US market in the first 3 years of production or 7600 tons of Papaya’s annually (approx. 50% of US consumption growth)

Produce market driven varieties – Sunrise Solo, Solo, Red Lady, etc. vs. Maradol (Mexico)

Form strategic par tnerships with packer/shippers (i.e. New Limeco, Princeton, FL)

Build brand quality & reputation (Florida Grown!)

Total US Consumption (2010) 180,600 tons 9% grow rate avg. since 2000

International Mexico/Brazil/Belize 2010 91.8% of US consumption 169,635 tons

Domestic - Hawaii 2010 2.2% Exports 4,085 tons 6.0% Consumption 10,965 tons 8.2% Total US production 15,050 tons (USDA – 2011)

COO – Mark A. Pust Agribusiness experience beef cattle & grain operation 20 years as CEO of building trade company Additional business management & sales, experience

CEO – Scott M. Smith International agribusiness (grain, vegetables, poultry,

processing) project management. Accomplished financial management – UBS 26 years of business management, sales, consulting

Year 1 – Establish 40 acres of high density pepper & papaya groves – positive cash flow

Year 2 - Establish 200 acres of high density papaya groves in 24 months (150,000 trees)

Year 3 - Revenues in excess of $4 Million

Obtain Funding – March 2012 Order equipment, seed, inputs, etc. – April 2012 Purchase properties by May 2012 Set up Farm infrastructure & facilities – June 2012 Begin planting – July 2012 First fruits – May to August 2013 Expected ROI = 35-55% annually (1st 3 yr avg.)

Fund project with $200,000Secure property purchaseSecure agreements w/marketing & shipping

partnersEstablish grove operations