Brave New World: Cutting Edge Multi-Channel Innovations

Brave New World: Cutting Edge Multi-Channel InnovationsInnovation should be at the heart of your multi-channel solutions - and here’s why...

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Times have officially changed - while retailers have known for some time that a multi-channel approach is essential to expanding their businesses in the 21st Century, consumers are now expecting it too.

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Times have officially changed - while retailers have known for some time that a multi-channel approach is essential to expanding their businesses in the 21st Century, consumers are now expecting it too.

According to a 2012 survey by Econsultancy, 40% of UK shoppers say it is important that they are able to buy from the same retailer across different channels.

While pricing remains a vital factor for standing

out from competitors when it comes to multi-channel solutions, innovative ideas are essential

too - something that the following retailers clearly

understand.


http://econsultancy.com/uk/blog/10779-multichannel-shopper-stats-2012-the-uk-and-us-compared

http://econsultancy.com/uk/blog/10779-multichannel-shopper-stats-2012-the-uk-and-us-compared

Burberry’s Multi-Channel Excellence1


Burberry’s Multi- Channel Excellence1 It's an impressive

achievement - a 157-year-old British company that has embraced digital so

completely that it has been heralded as the world's

most digitally competent brand two years

in a row.


http://www.customerthink.com/blog/burberrys_multichannel_innovation_3_tips



Burberry's dominance looks set to continue thanks to its innovative 2013 Autumn runway show earlier this year, which formerly was only open to the glitterati and fashion industry luminaries. But this year Burberry shook things up by:



Streaming the event

live on Twitter.



Streaming the event

live on Twitter.Featuring an

Instagram feed with

shots of the show’s

products.



Streaming the event


Instagram feed with


products.

Posting digital shots

live from the event

on its Facebook

page.



Streaming the event


Instagram feed with


products.


live from the event

on its Facebook

page.

Giving customers the ability

to order products the

moment they were unveiled

with videos showing off their

purchases once ordered.



Streaming the event


Instagram feed with


products.


live from the event

on its Facebook

page.

Giving customers the ability

to order products the

moment they were unveiled

with videos showing off their

purchases once ordered.

Offering consumers

the ability to

personalise their

purchases.


Burberry is the master of multi-channel

solutions, able to blend its bricks-and-mortar stores

and digital operations into a unified 'one-vision' experience

for its customers - wherever they are accessing the

brand from.

Multi-Channel Innovation:


Marks & Spencer’s & Net-A-Porter’s Augmented Reality ‘Stores’

2


Waterloo Station was brought to a virtual standstill on Valentine's Day in 2012 when travellers were invited to download an app and point their smartphones at an M&S billboard featuring a model in lingerie. On the phone's screen, the billboard sprang into life with the model showing off different sets of lingerie while offering viewers the ability to order their preferred bedroom wear.


http://social.marksandspencer.com/fashion-2/valentines-day-augmented-reality/

See it in action here.


http://www.youtube.com/watch?v=iagqHdmIpC8

Meanwhile, crowds annually amass outside fashion e-tailer Net-A-Porter’s ‘Window Shop’ in London to point their mobile devices at its fake bricks-and-mortar store that features posters of its products in the ‘window’.

Pointing a mobile device at an individual poster brings up a video of the model wearing the selected product on the mobile’s screen with prices and links. As well as being a clever use of physical space, Net-A-Porter’s innovative approach means that the store effectively never ‘closes’ so people can buy at any time of the day or night while the promotion is running.


http://www.digitalbuzzblog.com/net-a-porter-augmented-reality-shopping-windows/

See it in action here.

The project has proven to be so successful that it’s been rolled out across the world to cities including Sydney, Munich, Paris and New York.


http://www.youtube.com/watch?v=dTk_9pmqspE&feature=player_embedded

Clever use of visual technology that snares

customer curiosity - and the press’

attention - with targeted advertising featuring the

option to immediately ‘click and order’.



Asda’s Scan & Go App3


Trialling began in May this year of a mobile app that customers can use to scan each product they pick off the shelf before heading to an automated checkout. The benefits? Customers save time while being able to monitor exactly what they are spending.


http://internetretailing.net/2013/05/asda-reports-16-rise-in-online-sales-as-it-says-it-is-set-to-trial-scan-go-in-store-technology-in-the-uk/


The new app also has the potential to take loyalty cards to the next level by offering both retailers and customers several advantages:





No need to wait for vouchers to be sent out in the post; they’ll be delivered direct to the customer’s smartphone for immediate use in-store



No need to wait for vouchers to be sent out in the post; they’ll be delivered direct to the customer’s smartphone for immediate use in-store

Targeted or new promotions delivered ‘on the fly’ when the customer enters the store.




The app empowers both customers and

Asda, blending cutting edge technology with

the retailer’s traditional bricks-and-mortar

operation.



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Multi-Channel Leaders, We Salute You: What You Can Learn From John Lewis

As UK retailer John Lewis leads the way in multi-channel retail success, we look at the lessons others can learn from them.

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Multi-Channel Leaders,

We Salute You: What You Can Learn From

John Lewis

As UK retailer John Lewis leads the way in

multi-channel retail success, we look at the

lessons others can learn from them.

Download your free eGuide now:

‘Multi-Channel leaders, we salute you: what you can learn from John Lewis’.

Download Now!


http://content.sanderson.com/multi-channel-leaders-we-salute-you

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Brave New World: Cutting Edge Multi-Channel Innovations