Bringing the

Solar Impulse

to St. Louis

June 2013

OVERVIEWWhen notified by a Google Alert that the Solar Impulselanding was between St. Louis and Atlanta, we started aTwitter campaign to let the Solar Impulse team know howmuch landing in St. Louis meant to us. We partnered withthe St. Louis Science Center to host a welcoming party upontheir arrival and hosted them around the city at local solarinstalls including being recognized on the field at BuschStadium and a rooftop party at the Moonrise Hotel.

THE LANDINGPartnering with the St. Louis Science Center, a landing partywas held for the Captains and team, greeting them as theplane flew in. The landing was at 3:00a.m., but the crowd

stayed strong to witness the monumental moment in historyas the first solar powered aircraft flew around the world.

THE PARTYFood, fun and support for clean

energy brought out over 100 peoplefor a 3:00a.m. welcome for the Solar

Impulse team.

BUSCH STADIUM

First baseball game--

and what anexperience!

SOCIAL MEDIACoverage onseveral social

mediachannelsincludedFacebook,

Twitter,LinkedIn,

Instagram,

Pinterest andVine.

RESULTS

Besides helping be part of the activation tobring the plane to St. Louis, Microgridsucceeded in bringing awareness to thisimportant energy event.

Online content was generated for Microgridincluding blogs, a press release, and severalsocial media posts across Facebook, Twitter,LinkedIn, Instagram, Pinterest and Vine as wereached audiences across all platforms.