AGREE55%

vs.

BRITISH CONSUMER AWARENESS OF THE EU COOKIE DIRECTIVE

TRUSTe PRIVACY INDEX

Aware of Internet Browser Cookies

Aware of Website Trackers

84%

58%

CONSUMER AWARENESS AWARENESS GAPS

CONSUMER ATTITUDES*

AGREE78%

12%10%

I expect companies to complywith the EU Cookie Directive

I plan only to visit websites of companieswho comply with the EU Cookie Directive

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Survey conducted online by Ipsos MORI in May 2012 on behalf of TRUSTe, Inc.

Aware that Companies Must Get Their Consentto Place Cookies on Their Devices (come May 26th)

24%26MAY

Aware of the EU Cookie Directive

21%

Agree Disagree Don’t Know

86%

58% Weekly Internet Users

68% Males

48% Females

7vs.

vs.30% Males

18% Females

29% East Anglia

16% North East vs.

*among consumers who were aware of the EU Cookie Directive.

24%

21%

Frequent DailyInternet Users