#Build2016

App Discoveryin the Windows StoreMorgan McLean

How Customers Discover AppsIn-Store

Suggestions Search Recommendations

ExternalDirect Links App-install Ads Campaigns

First, make a great app

Look GoodProduct Details PageText: title and descriptionImages: screenshot and logoLabelled in-app-purchasesRelease notes

Good ReputationPositive feedbackYou can now respond to reviews!Avoid duplicate apps

Get Noticed

Title Keywords Notable Apps• Impacts search and

suggestions• Spell-checked in search

• Impacts store search results• Indexed by web crawlers• Make them relevant

• Displayed on the store homepage

• Displayed on MSN.com

Direct Links• Share via web, social media,

etc.

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