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The Business Case for iPaaSA SaaS Provider Case Study

September 2015

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Housekeeping • The recording will be available to you 2 hrs. after the

webinar• Icons at the bottom of the slide deck allow you to:

◦ Adjust sound◦ Participate in Q&A◦ Contribute to the discussion on twitter @scribesoft –

#DataIntegration & let us know we are #AWESOME!◦ Download a copy of the slide deck◦ Get to know the speakers

• You can ask questions at anytime but we will answer all questions after the presentation is over.

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Peter ChaseExecutive VP Business Development & Founder, Scribe@peterrchase peter.chase@scribesoft.com

Lynn HarringtonDirector, Platform Partners, Scribe@lharringtonnllynn.harrington@scribesoft.com

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The Business Opportunity

• Data provides key value to lead process of customers◦ Deliver a differentiated service◦ Increase customer stickiness

• Ability for sales to say ‘yes’◦ Lead with vs. avoid the

integration discussion• Accelerate time to value for

customers◦ Rapid onboarding◦ Cost effective support

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Initial Approach – Custom Code

5

First connection…• Steep Learning curve• Time consuming• Costly $100k+

Now do it 10 more times! • Not core to offering• Product team losing interest• All API’s vary in quality• What about updates?

And support and maintain them over time• Hard to scale and support

across large customer base• Too costly and burdensome• Seemingly “Impossible”

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The Better Way: Scribe iPaaS• Utilize existing Scribe Connectors

◦ ‘Normalizes’ APIs and maintains currency of connections

• Rapidly design, create, and configure integrations via GUI◦ Packaged yet configurable

• Manage entire Integration Life Cycle◦ Design, deploy, support, maintain◦ Console, Alerts, REST APIs

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The Impact

Integration to Ten CRM and Marketing Automation Systems for 150 Customer DeploymentsCost Type Custom Coding

to APIScribe iPaaS Scribe Online Advantage

Initial Connector Development Cost 

$1,000,000 $125,000 Leverage Scribe GUI to create integrations via Scribe supported connections

Ongoing Connector Maintenance Cost

$2,250,000 $610,000 Scribe updates connections to CRM and MA Development and debugging speed 

Costs to Create and Manage Customer Integrations

$450,000 $240,000 Utilize lower cost resources (i.e. business analysts vs. software developers) with Scribe Online

Scribe Online’s management console provides for proactive alerting and troubleshooting

Total Five Year Costs

$3,700,000 $975,000  

• Substantial reduction in development cost(87%) and time to market(90%)◦ $100,000 and 6 months per versus $12,500 and a few weeks

• Reduced ongoing Connector maintenance burden by 71%◦ $45,000 per connection/yr. versus $12,700 per connection/yr.

• Costs to deploy and manage customer integration cut in 1/2

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You have questions?

We have answers!

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Next StepsDetailed case study will be sent in follow up email

Contact us for an API Assessmentisv@scribesoft.comLearn more about our Platform Partner Programhttp://www.scribesoft.com/saas/partner/

THANK YOU!