Rainforest Alliance ChallengeRainforest Alliance ChallengeBuilding a FoundationBuilding a Foundation

Step 1. Demonstrate Feasibility- Priming the community and building a foundation - Rainforest Alliance online tool

Step 2. Raise awareness- Online presence

Step 3. Empower and Mobilize- Mobilizing the rest of the community

Step 1. Demonstrate Feasibility

Priming the community and building a foundationRainforest Alliance online tool

• What is the Rainforest Alliance online tool?• It offers guidelines on how to…

• Plan steps on how to ask for certified coffee• Communicate with fellow students• Get volunteers• Talk with local businesses

• Rainforest Alliance will pick a university known for activism • Direct attention of on-campus environmental groups to Rainforest Alliance online tool

• Rainforest Alliance’s resources:• Rainforest Alliance expert opinion • Network of other groups involved in getting certified coffees• Exposure in the web to successful groups through Rainforest Alliance newsletters and blogs

Step 2. Raise Awareness

Online presenceMeanwhile…• Online resources spread via facebook group networks

• Statistics: Correlation between the environmental benefits number of certified coffee sold• “How to help” - use Rainforest Alliance online tools

• Chat rooms - “live” online conversations with other advocates of getting certified coffee

Step 3. Empower and Mobilize

Mobilizing the rest of the communityAfter priming the community…• Launch an online campaign highlighting on-campus groups that are successful in getting certified coffee in their communities utilizing the Rainforest Alliance online tools• Engage influencers in sustainability

• Get them to advertise the success of utilizing Rainforest Alliance online tools

• Inform students through facebook that they can easily get certified coffee in their communities by utilizing Rainforest Alliance online tool