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How to design stuff that matters fast
1st half of Inception Deck
Ariadna Font Llitjós@quicola
Inception Deck
1. Why are we here?2. Scoping list 3. Design the box4. Elevator pitch5. Meet your neighbors 6. Show your solution7. What keeps you up at night?8. Size it up9. What's going to give?
10. What's it going to take?
Inception Deck
1. Why are we here?2. Target users3. Scoping list 4. Design the box5. Elevator pitch6. Meet your neighbors 7. Show your solution 8. What keeps you up at night?9. Size it up
10. What's going to give? 11. What's it going to take?
Today's session
Eewei Chen's session at #Agile2011
Adrian Smith Jonathan Rasmusson aka
Name things you can do in 90 minutes?
Anyone in #ALE12 want to join me for a short and slow 30-45 minutes run? Will be at Sagrada Familia in 15 mins
Where is the best brewed coffee nearby? Raw Bean? Mill Creek Roasters? Must be dark, not acidic.
Landed in Barcelona for #ALE12. Do people have a plan for tonight?
Two n00bs @ #ALE12. Where is everyone hanging out tonight? Somewhere walking distance from Poble Nou?
Agilistas who arrive in a foreign town away from home, have limited knowledge about where to go and what they can do locally...
The challenge
Design a mobile app to help people new to Barcelona and Catalonia explore all that the area has to offer from a local's
perspective.
Rules
● Be positive!● No right and wrong● Work as a team, share responsibilities● Challenge the status quo● User needs vs Business needs● Focus and keep moving forward (clock is ticking!)● Have fun!● GO!
Form Teams
Design, dev, test, business, other
Tip: get a good mix & form cross functional teams
3 min
Tips: Talk to each other, you are the target audience, delegate tasks (don't all work on the same thing at once), you can go back, redo and add things. Work fast. Do just enough and move on! Relax and have fun
Who am I?
Complete empathy maps. Fill in the various sections creating a persona for the person you are building the app for.
Tips: interview each other, think about the tourists too."See" = motivation (e.g. find a specific item)"Do" = features (e.g. search)10 min
What do I want to do? (what are the features?)Generate, group and prioritize features (story mapping)
Tips: most important user needs with max business value, 20/80 rule. Dot vote to prioritize - ask would 'you' use it?
10 min
Can I use it?
User Journeys, sketch, paper prototype
Tips: "Guerrilla" concept test with each other, me and other attendees to validate assumptions and interactions 25 min
Why should I use it?
Elevator pitch
Tips: a cool brand name and pitch helps match unique selling proposition (USP) to strongest user motivation, needs, desires, gaps
10 min
Elevator Pitch
For [target user/customer] who wants to [motivation, need, desire], the [product name] is a [market category] that [key benefit, compelling reason to buy] by [USP] different from [competitors]
Elevator Pitch - En poques paraules
Per a [client/usuari ideal] que vol [motivació, necessitat, desig], el/la [nom del producte] és un [categoria del producte/mercat] que [benefici clau] mitjançant [diferenciació principal, proposta de venta única] a diferència de [competència]
Presentations
prep & present
Tips: Tell a good story. Role play? Sell your product and brand.Back it up with research and validation.
20 min
Next?
More ideationUsability testHigher fidelity HTML prototype Graphic designWrite storiesEstimatePrioritize (BV, UV, ROI)Create roadmap fro MVPDeliver it!
What did we achieve? Was it agile enough?Roles and ResponsabilitiesCollaborative & inclusiveChallenge the status quoTime boxed and rapidIterative and feedback drivenUser needs matched to business valueShared common visionPrioritized features"testable" lo-fi prototypePresented ideasInitial project scope
Less time to think too muchSolved problem quickly Low riskOk to fail, just fail forwards!Fun?
Inception Deck
1. Why are we here?2. Scoping list 3. Design the box4. Elevator pitch5. Meet your neighbors 6. Show your solution7. What keeps you up at night?8. Size it up9. What's going to give?
10. What's it going to take?
Inception Deck
1. Why are we here?2. Target users3. Scoping list 4. Design the box5. Elevator pitch6. Meet your neighbors 7. Show your solution 8. What keeps you up at night?9. Size it up
10. What's going to give? 11. What's it going to take?
Today's session
Inception Deck
1. Why are we here?2. Target users3. Scoping list 4. Design the box5. Elevator pitch6. Meet your neighbors 7. Show your solution 8. What keeps you up at night?9. Size it up
10. What's going to give?11. What's it going to take?
Who am I? / Persona
What do I want to do?
Can I use it?Elevator Pitch
Inception Deck
1. Why are we here?2. Target users3. Scoping list 4. Design the box5. Elevator pitch6. Meet your neighbors - project community7. Show your solution - technical architecture8. What keeps you up at night? - important risks9. Size it up (3, 6, 9 months?)
10. What's going to give? - tradeoff sliders11. What's it going to take? - time & cost
