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Building Better Web Pages
Sonja Fuchs, Web Technology Specialist
Permission accepted to use some content from "Building the Web Backwards” by
Mike Vysocka, web developer at North Carolina State University
Baked In
• Accessibility
• Security
• Branding
• Usability
• Mobile Friendly
• Creative Commons
• Contact Information
• Search Box
• Share Buttons
• Uptime
Photo by Dan Parsons on Flickr
Is This Your Website?
What does this mean?
Dig In
Photo: http://commons.wikimedia.org/wiki/Hyacinthe_Rigaud
Who is Your Audience?
What Does Your Audience Call It?
Titles: Short and Sweet
Relevant
Always include a summary
Picture, please
Don’t have a photo? Try: http://www.ag.ndsu.edu/agcomm/photos-illustrations
Keep Mobile in Mind
Date Range Mobile Visits to Ag CMS sites
Notes % of all Ag CMS visits
Aug. 2012 – Aug. 2013 53,256 4%
Aug. 2013 – Aug. 2014 103,545 94% increase
11%
Mobile FirstPC Mobile
- For more tips, visit my presentation Mobile Optimization Presentation Spring 2014
- If you don’t have a smartphone, sign up for Mobilizer to preview your website
The Web is Not a Newspaper
Easier to digest
PDF = pretty darn futile
• Must have Adobe Program to open
• Data usage on smartphones to download files
• Less searchable than a web page
• Hard to Share
• Can’t measure behavior
PDFs do not belong on the web, unless you’re CERTAIN people print it
“Content Audit”
Photo by Roosh Inf3ktion on Flickr
Check every page on your site:
• Delete old or irrelevant content
• Add relevant content, as often as possible
• Make sure all links are working
• Call to action or “for more info” on every page
• Link to social media
• Test on mobile
Links
If it’s already online, link to it. No need to re-create.
Link to social media
Counties should have pages for these:
• 4-H Youth Dev
• FCS
• Ag & Natural Resources
• Community Vitality
If relevant, link to other NDSU ag sites like:
• Publications
• Crop and Pest Report
• Variety Trials
• NDAWN
• Crops
• Livestock
• FCS
• Community Vitality
• Apps
• Lawns, Gardens & Trees
• Extension social media
• Extension News
• Nourishing Boomers and Beyond
Fix link text:
• Burleigh County Extension, not
http://www.ag.ndsu.edu/burleighcountyextension/4-h
• Sonja Fuchs not [email protected]
Ask local organizations to link to your site
Link to Impact Reports
Suggestions
Tell them who you are and what you do
• Bottineau does a nice job with Meet the Staff
• Burleigh county does a nice “Who we are” page
• Are you a courthouse?
• Impact Reports
• Don’t put everything on the homepage. All your pages are potentially your homepage
Ugly web:
Ask an Expert Widgets
(eXtension)
Feeds
Image by RRZEicons (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Share info from other sites on yours
using the Feed Mixer Portlet
Events
• Create the event
• The event portlet will display events and allow you to put the event on your calendar
Events portlet
Outlook calendar
Google Maps
Create your own Google Map
Great way to show events or locations
around the state
Organization
• Editorial calendar
– Online Content Calendar example
• Build and schedule ahead of time
Questions? Need Help?
Web Technology Specialists
Sonja Fuchs (701) 231-6403
Bob Bertsch (701) 231-7381
Ag CMS training & tutorials
Web Services on Facebook
Ag CMS How-To’s on YouTube