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James Heckman

President

Little Wolf

What is a community?

How do you build one?

The legal stuff

Defining your role

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Mission - Catalyzing Collaboration (www.catalyzing.net)

The Life Sciences community in the Midwest is rich in both depth and breadth of talent, organizations and innovation. The purpose of the Life Sciences Initiative is to create an ongoing interactive forum when:

researchers are brought together to form collaborative communities;

established industry organizations have an opportunity to see new technologies that are being developed in the laboratories of researchers from local and regional universities and early stage companies;

there is an environment that fosters potential partnerships, both strategic and financial in nature.

The Life Sciences Initiative includes formal topic-specific research programs as well as the establishment of social and personal fellowships and mentorships.

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“The current laws and regulations that govern advertising and promotional practices in the life sciences industry did not anticipate social media.”

Minnie Valena Baylor-Henry, Director, Life Sciences Regulatory Consulting, Deloitte & Touche LLP

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The Tools:

Twitter

Facebook

LinkedIn

Ning

Podcast

Video

Website

Blog

PR

NewsletterEmail

Speaking Engagements

Networking Events

Award Programs

Written articles

The Persona:

You

Personality

Talents

Network

Personal

Professional

Corporate

Time

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Go Science!

Introducing: Jack and Diane

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Jack Responsible for technology

transfer at a major university

Uses LinkedIn, but not much else

Needs to connect with new people, opportunities and ideas

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Jack Connect via LinkedIn with his

personal/charitable network

Read and share newsletters or other content from the group

Diane Responsible for marketing

communications at a medical device manufacturer

Uses LinkedIn and Facebook and Twitter, personal and business

Writes well, enjoys public speaking

Needs a stronger professional network

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Diane Create an ongoing video series of

short interviews with local life sciences executives

Very time consuming … but First name basis with execs at top life sciences

companies in Chicago

Establishes herself as a recognized name and leader in the field

Developed new skills with video filming, editing and distribution

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James HeckmanPresidentLittle Wolf630-281-4095jheckman@littlewolfonline.com

Please Connect: Twitter – http://www.twitter.com/jheckman

LinkedIn - http://www.linkedin.com/in/jamesheckman

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