Building the Modern Data Center

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Building the Modern Data Center


The Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Data Explosion

1840s

Telegraph

1920s

Radio

1991

Launch ofWorld Wide Web

1870s

Telephone

1940s

Television

1980s

PersonalComputer

Accelerated Innovation Broadened Impact

Evolution inContentCommerce,Communication, and

1970s

Fax

Internet Age


Demand for ScaleSpeed of Impact

1991

Launch ofWorld Wide Web

The Network Era

Pace of Innovation

Breakthroughs inCommerceCommunication, and

140 Million Tweetsper Day – 1 Billion

per Week

Zero to 660 Million Users

in 7 Years

Smartphones: 100 Million

Shipped WorldwideLast Quarter

20% of US Transactions Done via Alternative

Payments

$27 Billion Per Quarterin Payment Volume

Projected to hit $100 Billion in Revenue by 2015

40 Billion Pages Indexed

Accounts for 20% ofU.S. Internet Traffic

from 8-10pm

2 Billion VideosViewed Each Day

Content


Instantly Available Services

Wherever They Are

AcceleratingCustomer Expectations

Explosion of DataVolume and Types

TransactionOverload

Accelerating Information Growth

Today’s Realities...

Unpredictability and Rapid Change

AcceleratingBusiness Complexity

EcosystemInterdependency


Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

… Can Lead to Missed Opportunities

WHAT IFYOU COULD CHANGE THE MIX?25%50%

RUNTHE BUSINESS

25%TRANSFORMTHE BUSINESS

GROW THE BUSINESS

Data Center Spending

GROW THE BUSINESS

21%63%RUNTHE BUSINESS

16%TRANSFORMTHE BUSINESS


Designing the Right Data Center Infrastructure

Requires an Understanding of YOUR Requirements

What is the problem or opportunity

Service level requirements

– Service response times– Service availability (incl. DR)– Security and compliance– Budgetary requirements

Future growth plans

Existing infrastructure considerations– OS and processor architectures– System and storage architectures– Database and application versioning– Packaged or custom apps – Hardware/software interdependencies

Consolidation considerations– Physical and organizational scope– Virtualization requirements

Procurement model considerations

How WhenWhat

Project timelines Resources required ROI payback requirements


Case Study:Partnering with Oracleto Design a ModernData Center


Global Financial Services CompanyCustomer’s Existing Environment

50+ locations for Oracle database 9,000+ Oracle databases ~3,400 total DB servers 6PB storage (3 PB usable) Sufficient DB Licenses for future growth Growth rates:

5% YOY compute 30% YOY storage

Run and maintain and engineering cost ~60M


Build Capital “Create trust so that our clients are

happy to entrust their money to us”

Cost Management “Keep costs under control, so that

we deliver best service efficiently”

Risk Management “Accurately assess all risks in the

bank so we can be successful forthe long term”

CIO

Business Enablement Manage risk across the bank Not conducive to supporting the client

service goals of the business

Manage Cost EOSL assets are costly to support Less efficient and complex assets (700

Oracle/SPARC combinations)

Infrastructure Risk 2008 financial services crisis – forced

minimal capital investment over time 71% percent of server assets at EOSL

CEO

Customer RequirementsCore Priorities


Private Cloud Migrate from “owned” to

“consumed” Implement pay-for-use Ideal State: Oracle or Partner

owned captive on-premise managed service capacity provided for feeCurrent

Oracle Estate

Two-Year Migration Factory Multi-Party Commitment (Customer, Oracle,

Run/Maintain & Migration Partners) Joint architecture development Prioritize migration by risk, economies of scale Implement a policy, SLA and metric driven

ecosystem

Evolve to Cloud

Roadmap to Database as a Service

Oracle Vision for Transformation


Leveraging automationfor routine requests

Self Service

Providing the abilityto grow as necessary

Elasticity

Allowing consumptionbased billing

Usage Based

And not tied to any infrastructure asset

SLA Driven

At infrastructure layerout of the box

High Availability

Up to date andcompliant

Security

Implementation Goals

Hardware Exadata ODA T4

Oracle Database-as-a-Service (DBaaS)

Software DB Lifecycle Mgmt Cloud Mgmt

Services Architecture and

OEM integration Migration factory

Consulting


Current and Future State

50+ Locations for Oracle Database 9,000+ Oracle databases ~3,400 total servers 3 PB usable storage data Non-Production to be reduced by 50% Sufficient DB Licenses for future growth Growth Rates:

− 5% YOY compute

− 30% YOY storage

Run and maintain and engineeringcost ~60M

Projected Benefits

50% reduction in database locations 30% reduction in Oracle databases 21x reduction in server 17x reduction in production servers 42x reduction in Non-Production servers 5x reduction in server cores 30% increase in available storage Storage growth to remain flat with HCC Reduced 63 configurations to 3 TCO reduced 26% annually

Current State


Current: DB/OS Deployment

Current and Future State

OS VM− Raise Request – Open workflow

− Calculate DB

− Update OS/Data Value

− FID Greened

− Raise SN for VM

− Deploy VM

− Post Configuration work

− Update case – Close Workflow

− Notify user

Database – 13 Steps

Projected: DBaaS Deployment

No VM Request Submit internal Workflow – 2 Questions

− Choose Service Template (small, medium, large DB)

− Choose Zone (test, stage, UAT, prod)

− Submit after approval by manager via internal system

RAC and Non RAC Security/CMDB Setup Automated

48 HRS 22 STEPS 15 MIN 3 STEPS


Oracle’s Integrated Platforms and StorageSetting the Foundation for Effective Data Center Transformation

Superior Performance and Scale

Built-in RAS and Security

Integrated, No-cost Virtualization

Unified Management Console

Oracle Platinum Support and Oracle Platinum Services


Oracle’s Engineered Systems PortfolioLeadership in the Converged Infrastructure Market

Exalogic

Database Appliance Exalytics

Big DataAppliance

SuperClusterExadata Oracle Virtual Compute Appliance


Transform Wait Time to Work Time (OLTP)

Transform Overnight Requests to On-Demand

Services (Batch)

Oracle Apps Run Best on Oracle SystemsEnabling Business Processes Transformation


Cognizant

Company Overview Leading provider of information technology, consulting,and business process outsourcing services

800+ global customers spanning every major industry Employees: 175,000 Revenues: US$6.1 billion

Company Overview

Challenges

PeopleSoft running on IBM was having difficulty scalingto meet user demands

Response times for applications were increasing IT maintenance burden, in terms of time and dollars

Fast Growing Business and Technology Service Provider


Oracle Runs Best on OracleConsolidates Infrastructure, Supports 2x Larger User Base

Replaced multiple Web, application, integration, and batch servers with Oracle Exalogic

Supports a user base that is twice as large with 67% fewer application and Web servers than its legacy, IBM environment

Accelerated message processing speed by 50% Cut weekly maintenance window from 8-12 hours

to less than two hours

Results

EXALOGIC


Oracle SPARC Server Portfolio

Higher Performance Bigger Data Greater Application Consolidation 100% compatibility since 2000

T4-1B8-cores T4-1B /512GB Memory

T4-18-cores @ 2.85GHz

512GB Memory


1TB Memory

T4-432-cores @ 3GHz

2TB Memory


2TB Memory


4TB Memory

T5-1B16-cores T5-1B256GB Memory


512GB Memory

New!!

NEW M6-32384-cores @ 3.6GHz

32TB MemoryM5-32

192-cores @ 3.6GHz32TB Memory


The Unique Oracle Advantage

SPARC SOLARIS SERVER

Virtualization

simple, scalable optimizedno cost

System Management

productivity centralized controldeep integration

CloudReady

performance automation

security, no cost

Full StackSupport

single pointfull stack coverageuptime, upgrades

Accelerate Business Processes | Reduce Operational and Capital Expenses

Engineered to Work Together and Create Unprecedented Value


Royal Group

A conglomerate of 60 large and medium-sized companies inthe United Arab Emirates

Industry: Industrial manufacturing, financial services, media and entertainment, professional services, wholesale distribution

Company Overview

Challenges

Deploy a comprehensive ERP platform across Royal Group’s companies

Eliminate duplicate data and establish a single data source at group level for enterprise wide visibility

Provide management with detailed and accurate insight intothe group’s financial and operational position

United Arab Emirates Conglomerate Upgrades ERP System


Oracle Runs Best on OracleOracle E-Business Suite Deployed Across 48 Companies

Challenges

Deployed the solution in 48 companies intwo-and-a-half years

Reduced the time to prepare management reports by 50%, enabling faster decision-making

Cut the time to process the monthly close from three months to one

Results

SPARC SERVERS


Oracle’s Application Engineered Storage

Databases and Apps are Storage-Aware

Storage Systems are Database and App-Aware

SOME CAN INTEGRATE.

OTHERS CAN OPTIMIZE.ONLY ORACLE CAN CO-ENGINEER.


Application Engineered Storage Benefits

OISP ADOHCC

Dynamic and automatic database-

to-storage tuning

Advanced and dynamic database (data) optimization

Superior database, data warehousing

compression

Application Engineered Storage


Oracle’s Application Engineered Storage Portfolio

Axiom

SAN for Application Consolidation

ADAPTABLE & EFFICIENT WITH QUALITY-OF-SERVICE

Oracle ZS3

NAS for High Performance Databases

HIGH PERFORMANCEDISK WITH LOW TCO

StorageTek

Tape for Deep Archive

HIGHEST SCALABILITY& LOWEST COST ARCHIVE


15x Lower Query Latency Supports Peak Loads

“We ensured 24/7 availability for business-critical online applications and believe that we have the perfect infrastructure for years to come—absolutely reliable, extremely fast, and cost-effective.” – Udo Janßen

Department Head of Operation Online ServicesCEWE STIFTUNG & Co. KGaA

Oracle ZFS Storage with SPARC Servers Effortlessly Handle Rapid Growth


Oracle Storage with Oracle Engineered SystemsMaximize Data Protection, Test & Development, Flexibility

4x Faster Response

8x More Demand

1.5B Transactions/Day

400% Annual Growth

10x Faster Oracle Database

6TB/Hour Backup

10x Faster Backup Rate

10x Less Data

840TB Oracle ZFS Storage


Leaders Run Oracle Software on Oracle Hardware


Oracle Deliver Business Value

Simplify operations

Repurpose resources

Invest in innovation

Eliminate complexity

Maximize security and availability

Meet expanding SLA requirements

Accelerate project timelines

Enter new markets

Expand customer base

Shift Coststo Profits

Accelerate Time to Value

ReduceRisk


Graphic Section Divider



Customer Case Study: AtivasCloud Architecture for Multi-tenant Hosting Services

10:1Consolidation

3x Software License Savings

Application Cloud

Database Cloud


Leading US wireless voice and data provider,serving approximately 87.7 M customers

Employees: More than 82,000 Revenue: US$63.4 billion

Company Overview

Challenges Create a more positive customer experience and reduce the

company’s impact on the environment Drive paperless billing adoption to reduce paper usage and costs Reduce data center space and energy use

Solutions Oracle Self-Service E-Billing Oracle Database, Oracle Real Application Clusters Oracle Active Data Guard, Oracle Solaris Oracle Automatic Storage Management Oracle WebLogic Server Sun Identity Manager Sun SPARC and Netra servers

Results

Realized an 80% adoption rateof summary bills

Eliminated 7.5M paper billseach month− Saving 1.8 million pounds of paper, 3,326

tons of trees, and 20 million gallons of water

Saved approximately US$48M annuallyin printing and mailing costs

One-time US$6M cost savings by consolidating database and server infrastructure− Reduced datacenter space and power usage

for the Verizonwireless.com online suiteof applications

Verizon Wireless Eliminates 15M Paper Bills to Save 1.8 Million Pounds of Paper


“Having a platform as robust as Oracle’s SPARC Enterprise servers and Sun ZFS Storage appliance ensures that we can grow, stay up to date, and enjoy high availability—enabling us to guarantee excellent customer service.”

– Javier Enrique Mariño NavarroAssistant Director of Informatics and TechnologyTelebucaramanga SA ESP

4x Faster Billing and 99.999% AvailabilityOracle ZFS Storage with SPARC Support Rapid Telecom Growth