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Business Benefits of Enterprise Communities
Peter H. Reiser
Principal Architect, Oracle Global Industries Business Unit
CAS IT Management FHNW Olten
Business Benefits of Enterprise 2.0
Oracle Safe Harbor Statement
The following is intended to outline our general product
direction. It is intended for information purposes only, and may
not be incorporated into any contract. It is not a commitment to
deliver any material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any features or
functionality described for Oracles products remains at the sole
discretion of Oracle.
Main Points: Introduce the disclaimer
Questions: None
Script:A few words to set context about what we will be talking about.
File systems, Databases, Websites, BI, Applications, Exchange
Enterprise 2.0 / Web 2.0 ??????
Web 2.0 Paradigm Shifts
Web centric
People centric
Web 1.0
Web 2.0
Web 2.0 Paradigm Shifts
Web centric
Pull and push
People centric
Mash-up
Web 1.0
Web 2.0
Web 2.0 Paradigm Shifts
Web centric
Pull and push
Downloads & hits
People centric
Mash-up
Social Value
Web 1.0
Web 2.0
Web 2.0 Paradigm Shifts
Web centric
Pull and push
Downloads & hits
Read-only
People centric
Mash-up
Social Value
Read/Write
Web 1.0
Web 2.0
Cultural Paradigm Shifts
Know-How
Know Who knows how
Old World
New World
Cultural Paradigm Shifts
Know-How
Knowledge is Power
Know Who knows how
Sharing is Power
Old World
New World
Cultural Paradigm Shifts
Know-How
Knowledge is Power
Communication
Know Who knows how
Sharing is Power
Communities
Old World
New World
Its about people
and communities and social value
Web 2.0
What is Enterprise 2. 0 ?
How to build vibrant communities
Internal Employees
External CustomerPartnersSuppliers
Web 2.0Social Media
Internal Communities
Enterprise Communities
The Enterprise Communities dilemma
Users View
I am too busy to sharing my content
My time is better spent generating
revenue
(My knowledge is power)
What is in it for me (WIIFM)?
Business View
What is the business case ?
How do measure success ?
How to integrate communities
into our existing business processes ?
What is the RoI?
Communities are a good thing BUT...
What if we can prove to the business the
RoI of Communities
(aka Social Enterprise)
AND
have answers for the users on
WIIFM?
How ?
Objectives
Seamless integrate communties into all core business processes
Establish a standardized Community Framework to support virtual teams and communities
Measure the impact of communties along the business processes
Establish a social value system to evaluate the value of people, content and communties
Core Business Processes
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
Support
Business Processes and Applications
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
Support
Enterprise Community Platform
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
Support
Enterprise Community and Collaboration Framework
Business/Communities Metrics
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
Support
Enterprise Community and Collaboration Framework
Use case example: Sun Microsystems
Re-Use of Content in Opportunity Management
and
Project Delivery
Re-Use of Documents
Project 1
Project 2
Project 3
Re-Use
Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)
Re-Use compared to
Win Rate and Margin
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery
Support
Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)
Win Rate
Forecast
Margin
RoI on Communities (Sun Microsystems)
Up to 14 % better win rate
Up to 20% higher project margin
ROI calculation
Revenue : 11000 Millions
80% of projects in AIM KMS: 8800 Millions
15 % average Re-Use: 1320 Millions
Average win rate improvement : 10 %
ROI: 132 Millions incremental revenue
Social & Business Value per Document
Social Values
Downloads
Ratings
Re-Use
Business Values
Wins Revenue Hours saved
How to build vibrant communities
Architecture MethodologyValue SystemCommunity 1Community 2Community nArchitecture
Scalable Enterprise Architecture
Adoption
What is in it for Me
Any internal or external community
CE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities
Architecture
MethodologyArchitecture Community 1Community 2Community nValue SystemCE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities
Technical Architecture
Attachment Tagging Ontology Blog Search
Rating
Comment
MyShare
My Skills
MyTags
MySocial
MyEquity
MyCommunities
Community Services
Widgets
Web Services Bookmark Feed Syndication
People &
Community
Registry
CommunityEquity
Wiki MyContributions Security & Entitlement Services
(IdM)Social
Graph
We are implementing this architecture in a phased approach.You might have notices that we already integrated theCE 2.0 Rating/Comment, Tagging and Attachment service (myShare with the August release for Cepedia. In addition we launched the CE2.0 search services which is the first ture mashup service by showing the related document types, tags, people, communities and email alias in a single search result.With CE2.0/CEC we launch the first pilot of the Social network services. Go tosurl/ceclive and experience it yourself. Lookup the session content, rate and leave your feedback via session forum. Find your peers on the site and add them as friends...
Architecture MethodologyValue SystemCommunity 1Community 2Community nIf You Build it, Will They Come?Architecture
CE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities
Methodology
Architecture MethodologyValue SystemCommunity 1Community 2Community nArchitecture
Community Methodology
MMFI Make Me Feel IncludedWhat is the common cause ?Do you
listen to me? Do you understand me?
MMFV Make Me Feel ValuedCan I trust you? Do you trust me?Do you
value me? How ?
WIIFM What Is In it For MeCan you provide what I need any time, anywhere on any device?
Value System
Architecture MethodologyValue SystemCommunity 1Community 2Community nArchitecture CE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities
Social Value / WIIFM
Social reputation
Who can I trust?
What is my value?
What is in it for me?
Web 2.0 is a user centric phenomena . People can express themselves through blogs, videos, podcast etc. The community decides what is hot through rating,voting, comments. The community creates a dynamic social value system were good content bubbles up and less interesting content bubbles down.. But how do YOU gain reputation and trust in a virtual world ?
Community Equity
CONTRIBUTION EQUITYAttachmentsWikiBlogsIP
SKILLS EQUITY
EnterpriseUserSkills RatingTraining
PARTICIPATIONEQUITY
RateCommentRe-useTags
ROLE EQUITY
BusinessProjectsFormalInformal
CQ+PQ+SQ+RQ
PersonalEquity
As part of CE 2.0 we are creating a Community Equity System which shows you to value you generate by actively participating in Online communities. AT CEC we running the first pilot of Community Equity ...How do you participate ?Very simple , go to surl/ceclive and rate for sessions you have visited, provide feedback or adding related content to CEC into your myshare. You will automatically see what Contribution or Participation Equity you have got by going to your myProfle and watch the Personal Equity Widget. Furhermore we have a contest for the most active contributor and participant. You can check the current status on the CEC home page.
How it works
Social Equity
Activities
Me
ContributioncreatemodifyTag
ParticipationviewratecommentRe-use
People
Actors
Value per Activity
Sum of Value
Person EquityInformation EquityCommunity Equity
Tag Equity
Info 1IQ=10Info 2IQ=20
JavaTQ=30
RubyTQ=20
Tag Equity
Info 1IQ=10Info 2IQ=20Info 3 IQ=30
JavaTQ=60
RubyTQ=60
Info 4 IQ=40
Tag Equity
Info 1IQ=10Info 2IQ=20Info 3 IQ=30
JavaTQ=60
RubyTQ=60
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
TQ(Java)=30TQ(Ruby)=40
User Benefit (WiiFM)
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
Benefit Example: Enterprise Search
Expertise Discovery
Personalized Recommendations
Thanks !
http://blogs.oracle.com/peterreiser
http://twitter.com/peterreiser
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Sun Microsystems Inc. 2000 - 2009
6/24/11
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