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Building Your Business With Google
Instructor: Noah Boswellof Look To The Right Internet Marketing
The Goals for this class are…1) Educate you on the topic! 2) Build your CONFIDENCE!3) Inspire you to take ACTION!
Begin writing down what you want from the class. You will be asked when the class begins.
www.SlideShare.net/LookToTheRight
How you see a website
http://www.sbcspeakers.com/ It’s unique IP #193.123.28.7
The computer where Where your web code is:Has a unique IP #198.105.232.4. Starts with index.html
Domain Name System (or Service or Server), an Internet service that translates domain names into IP addresses.
Web code is send from the hosting site to be interpreted by your web browser.
Website vs. HTML
Web page / blog The HTML code
Key items to consider before creating or paying for a website
❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given a mandatory launch date please list it here.
❑ 2 What are the reasons for creating a new site or updating your current one?❑ 3 What are the aims and objectives of the site?❑ 4 How will you measure if the site meets your aims and objectives?❑ 5 What is the target audience for the site?❑ 6 What are some of your peers´ sites? Please include URL´s❑ 7 What sites do you like the look and feel of and would like your site to reflect?❑ 8 How many sections would you estimate the site to have?❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event
Calendars, etc.❑10 If you would like to sell products and or services on your site how many individual items would there be (
Rough estimate)?❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand
values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike,
simple)?❑ 12 Are you looking to update your site content yourself?❑ 13 What are your budget considerations for this project?❑ 14 Any other information that you feel will help this project?
Web Development Questionnaire from www.impdesigns.com([email protected] | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 -2008 Impressive Designs)
Ways to get a web site
• Hire a web developer ~500.00 to $5000.00• Design and create it yourself from scratch –
Several years of learning code• Use a HTML generator program
(dreamweaver)• Create a temple built site ~$40 / month. • Free temple site with ads -
geocities.yahoo.com
BLOG vs. Regular Website…Do you know the difference?
Both have to have a Domain Name, URL, WWW……
www.LookToTheRight.com www.SponsorAnExotic.com
Make your web page / site search engine friendly (SEO)
• Two to three keywords• Synonyms can help• What words do your customers use to look for
you?• Narrow keywords of a Niche is often better.• make your site keyword-rich• Easy for visitors! Getting info or buying
Google Keyword Tool
SPYFU.com
WordTracker.com
KeyCompete.com
Marketing Your E-Commerce Site: The Two Sides of Google
See Next Slide for Organic Search Help - SEO
Sponsored = Paid
www.AdWords.com
Web Designer (Broad Match)“Web Designer” (Phrase Match)[Web Designer] (Exact Match)
Confirm, Continue to Sign Up, Pay $5
Local Searches, Results with Map and Locations of Business
Other CSE’s (Comparison Shopping Engines)
Shop.comShopping.comShopzilla.comBuy.comNextag.comOverstock.com
Get to know other Bloggers – Ask them what they are doing?
Lets Go Live To Review
Google ProductsKeywordsTwitterBlogging
My Favorate ResourcesSeobook.comJohnChow.comShoemoney.com
Thank You for Coming!
Now…- Review
what you wanted- Class Evaluation- Fill out our form
Web resources: www.GoDaddy.com – Low price web site and hosting. www.PayPal.com – Way to receive and send money safer than a credit card over the Internet.www.cj.com – “Online advertising channels of affiliate marketing and managed search.”www.AdSense.com – “Money from relevant ads on your website.”www.WorldWideBrands.com – on-line wholesalers www.Camtasia.com – Video Screen Recorderwww.LuLu.com – Print on demand for text, video or audio with store front.www.gotomeeting.com – on-line meeting and GoToWebinar – web training.www.everythingoutlet.com – Source for FrontPage and DreamWeaver. www.VeryAffordableWebsites.com – Easy way to build your own website.http://smallbusiness.yahoo.com - Yahoo own temple drive website. www.homestead.com - Another build your own website from templates. geocities.yahoo.com – Free website with ads www.linkytown.com – Free with limitations, pay for featureswww.turnkeywebsiteinfo.com - $499 website. www. prostores.com – Resource for having a web store. www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class.www.AdWords.com – To advertise your website with Google.www.FastPitchNetworking.com/promo & www.Linkedin.com – Two Business Networking website.www.StumbleUpon.com – To find websites in a unique way and more.www.blogger.com & www.wordpress.com – Two free blogging sites.www.squarespace.com - works well with Mac – Low cost blog & web template orientedwww.feedburner.com – advanced / free for promoting your blog. www.mybloglog.com – A place to network with other bloggers.www.spyfu.com - Find out how much money your competition spend on web marketing. www.zoomrank.com / /www.keywordspy.com - Keyword search toolswww.google.com/analytics - advanced / free tracking of your website activity. http://www.google.com/alerts - keep track of when text shows up on the web (use “”)www.craigslist.org - free place to buy / sell items and services. eBay.com – online auction
Contact the instructor at: Martin Brossman [email protected] (919) 847-4757My coaching web site: www.CoachingSupport.com My podcast: www.Inquireonline.info Noah Boswell www.LookToTheRight com 1-844-826-8620 Other courses offered at the community college: sbcspeakers.com
www.SlideShare.net/LookToTheRight
Examples:createbusinessgrowth.com – Example of a
bloginquireonline.info – Example of a podcastFindingOurFire.com – Example of books
and audio from Lulu.com
Website check listfrom the training of: Noah Boswell & Martin Brossman
www.SBCSpeaker.com❑ 1 When would you like to launch your new site? If you're working to a strict time frame, or have been given
a mandatory launch date please list it here.❑ 2 What are the reasons for creating a new site or updating your current one?❑ 3 What are the aims and objectives of the site?❑ 4 How will you measure if the site meets your aims and objectives?❑ 5 What is the target audience for the site?❑ 6 What are some of your peers´ sites? Please include URL´s❑ 7 What sites do you like the look and feel of and would like your site to reflect?❑ 8 How many sections would you estimate the site to have?❑ 9 What functionality would you like to have included in the site? E.g. Contact form, Forums, Search, Event
Calendars, etc. ❑ 10 If you would like to sell products and or services on your site how many individual items would there be (
Rough estimate)?❑ 11 Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand
values you want to convey. (Feelings might include: warm, friendly, traditional sample brand values might include, caring, honesty, humor, professionalism, intelligence, sophistication, trustfulness, childlike,
simple)?❑ 12 Are you looking to update your site content yourself?❑ 13 What are your budget considerations for this project?❑ 14 Any other information that you feel will help this project?
Web Development Questionnaire from www.impdesigns.com([email protected] | 919.790.9800 | 5440-113 Atlantic Springs Road, Raleigh, NC 27616 -2008 Impressive Designs)
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